XOOMAR

Diageo (DEO)

Diageo on one page: short interest, daily short volume, fails to deliver and 13F holders. Listed on NYSE, classified by the SEC as beverages.

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3.3M

Short interest

settlement 2026-09-30

3.7

Days to cover

+0.6 days vs prior

48.8%

Short share of volume

2026-10-09

42,492

Fails to deliver

settlement 2026-09-14

As of 2026-10-09.

Short interest

FINRA, twice a month. The newest 24 settlements in the table, 48 in the chart. JSON

As of 30 September 2026, short interest in DEO is 3,254,247 shares, down 300,962 shares over the last month. Over the last 48 readings it ranged from 368,283 shares (31 March 2025) to 4,302,349 shares (30 June 2026). At the reported average volume of 888K shares a day that is 3.7 days to cover.

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SettlementShares shortChangeAvg daily volumeDays to cover
2026-09-303,254,247+5.2%888,4183.66
2026-09-153,094,203-13.0%1,006,0883.08
2026-08-313,555,209-6.8%868,6224.09
2026-08-143,813,211-4.0%1,705,9602.24
2026-07-313,973,372-1.2%1,022,3853.89
2026-07-154,022,940-6.5%936,6764.29
2026-06-304,302,349+8.2%1,114,5693.86
2026-06-153,974,800-2.8%1,439,7202.76
2026-05-294,090,218+2.1%862,9934.74
2026-05-154,004,446+14.3%1,472,8772.72
2026-04-303,504,388-9.5%1,480,0532.37
2026-04-153,872,877+10.4%1,723,5842.25
2026-03-313,508,449-7.7%1,817,8731.93
2026-03-133,800,255+24.3%2,326,8311.63
2026-02-273,056,944+32.9%2,762,0921.11
2026-02-132,299,462-7.7%1,444,4561.59
2026-01-302,492,390+1.1%1,826,5671.36
2026-01-152,464,158-14.4%2,155,5581.14
2025-12-312,880,062+43.1%1,462,8141.97
2025-12-152,012,433-24.7%1,819,9371.11
2025-11-282,672,976-6.1%1,258,1792.12
2025-11-142,847,388+58.4%2,113,5231.35
2025-10-311,797,614+54.9%1,521,6481.18
2025-10-151,160,393+23.0%1,371,4421.00

Daily short volume

FINRA Reg SHO, the last 30 sessions. JSON

As of 9 October 2026, the short share of DEO volume is 48.8%, down 10.4 points over the last five sessions. Over the last 30 readings it ranged from 15.2% (14 September 2026) to 61.1% (5 October 2026). The latest reading is 6.6 points above the 30-session average of 42.2%, on 228K shares reported.

DateShort volumeTotal volumeShort shareExempt
2026-10-09111K228K48.8%619
2026-10-08179K366K48.9%1,884
2026-10-07613K1.2M53.2%298
2026-10-06178K319K56.0%120
2026-10-05274K449K61.1%95
2026-10-02218K369K59.1%293
2026-10-01188K353K53.2%1,895
2026-09-30139K289K48.3%134
2026-09-29126K277K45.4%893
2026-09-28112K263K42.4%405
2026-09-25123K222K55.3%1,223
2026-09-24154K293K52.4%691
2026-09-23126K275K45.9%799
2026-09-2278K215K36.0%8
2026-09-21140K329K42.4%679
2026-09-18190K427K44.5%367
2026-09-17231K860K26.9%1,701
2026-09-16165K534K30.8%1,300
2026-09-1564K270K23.7%89
2026-09-1480K527K15.2%412
2026-09-11128K672K19.1%415
2026-09-1096K453K21.3%377
2026-09-09180K835K21.5%2,634
2026-09-08129K351K36.8%2,310
2026-09-04136K423K32.1%142
2026-09-03140K266K52.7%942
2026-09-02207K369K56.0%23
2026-09-01179K476K37.7%11
2026-08-31114K252K45.4%837
2026-08-28113K213K53.1%1,000

Fails to deliver

SEC, the last 30 settlement dates with a fail. JSON

As of 14 September 2026, the fails-to-deliver balance in DEO is 42,492 shares, up 36,201 shares over the last settlement date. Over the last 30 readings it ranged from 10 shares (5 August 2026) to 42,492 shares (14 September 2026). The latest reading sits at the top of that range.

SettlementShares failedPriceValue
2026-09-1442,492$86.63$3.7M
2026-09-116,291$86.31$543K
2026-09-047,290$90.68$661K
2026-09-033,598$91.14$328K
2026-09-02135$90.06$12K
2026-09-0141$91.85$4K
2026-08-271,312$93.67$123K
2026-08-261,547$94.75$147K
2026-08-251,501$96.07$144K
2026-08-248,982$94.62$850K
2026-08-2111,807$93.85$1.1M
2026-08-173,055$95.44$292K
2026-08-142,302$95.01$219K
2026-08-1321,664$93.96$2.0M
2026-08-124,251$94.94$404K
2026-08-117,009$97.11$681K
2026-08-106,039$96.35$582K
2026-08-073,183$92.80$295K
2026-08-0510$87.83$878
2026-07-3120,172$89.06$1.8M
2026-07-3016$89.16$1K
2026-07-29957$88.90$85K
2026-07-282,072$85.16$176K
2026-07-2288$83.55$7K
2026-07-21121$84.84$10K
2026-07-162,045$82.21$168K
2026-07-103,916$80.61$316K
2026-07-06115$82.16$9K
2026-07-021,048$78.70$82K
2026-06-292,937$83.51$245K

13F holders

Tracked managers holding DEO at their latest 13F. JSON

4 of the 30 tracked managers held DEO at their latest 13F, $16.2M in total at quarter-end prices. Citadel Advisors is the largest at $13.1M (0.0% of its portfolio) as of 2026-06-30. Over the prior quarter 3 added shares and 1 cut.

FundQuarterSharesValueOf portfolioChange in shares
Citadel Advisors2026-06-30163K$13.1M0.00%-181K
AQR Capital Management2026-06-3019K$1.5M0.00%+14K
Two Sigma Investments2026-06-3012K$1.0M0.00%new
Fisher Asset Management2026-06-306K$509K0.00%+3K

Only the 30 tracked managers on the funds hub; a 13F reports long positions in US listed stock at quarter end, 45 days late, and says nothing about shorts or positions sold since.

What this page is

Diageo in the regulatory record

Regulators publish company data in separate files that never sit next to each other: FINRA's twice-monthly short interest, its daily short sale volume, the SEC's fails-to-deliver counts, and each insider's Form 4. A company page puts those series for one ticker on one URL, with planned sales, large holders, 13F holders and financials beside them, so the short position, the daily flow, the settlement fails and what insiders are doing can be read together.

Each section has its own history table, a one-line summary of the latest figures and its own JSON and CSV links, and says when its source last updated.

This page follows Diageo (DEO), SEC CIK 835403, listed on NYSE, classified by the SEC as beverages. The cross-market tables live on the short interest and insider transactions hubs.

Source and updates

Short interest
FINRA consolidated short interestSource: FINRA.Twice a month, about eight business days after settlement. Latest 2026-09-30.JSON and CSV
Daily short volume
FINRA Reg SHO daily filesSource: FINRA.Every trading day, the morning after FINRA posts it. Latest 2026-10-09.JSON and CSV
Fails to deliver
SEC fails-to-deliver dataSource: SEC.Twice a month, a few weeks after the half month ends. Latest 2026-09-14.JSON and CSV
13F holders
SEC EDGAR Form 13F-HRSource: SEC.Quarterly, filed within 45 days of quarter end; 30 tracked managers. Latest 2026-06-30.JSON and CSV
Company record
EDGAR filing index for CIK 835403Ticker, name and exchange from the SEC's company list, refreshed weekly.
Rate limits
10 requests a minute without a key, 30 with a free key from a free account.

How to read it

  • Read the position against the flow: rising short interest with a high daily short share is new shorting; rising short interest with a normal short share is old shorts holding on.
  • Insider buys next to a large short position are rare and stand out; insider sells next to one are common and mean little.
  • Fails to deliver matter relative to the float, not in absolute shares; a million failed shares in a mega cap is noise.

Analysis of what the data shows, not advice. XOOMAR does not recommend buying, selling or holding anything.

Datasets

Frequently Asked Questions

How much of DEO is sold short?
3,254,247 shares were held short at the 2026-09-30 settlement, 3.7 days of average volume. FINRA publishes the next count about eight business days after the 15th and the last business day of the month.
What is DEO's daily short volume?
On 2026-10-09, 111,182 of the 227,926 DEO shares reported to FINRA were sold short, 48.8% of the day's reported volume. Short volume is a flow for one day, not a position.
Does DEO have fails to deliver?
The SEC's latest file shows 42,492 DEO shares failed to deliver at settlement 2026-09-14. Fails are reported per settlement date and published twice a month with a lag.
Are DEO insiders buying or selling?
No Form 4 filings for DEO are on record.
Which tracked 13F managers own DEO?
4 of the 30 tracked 13F managers held DEO shares at their latest filing, $16.2M in all. The largest: Ken Griffin's Citadel Advisors (163K shares, $13.1M), Cliff Asness's AQR Capital Management (19K shares, $1.5M), Two Sigma Investments (12K shares, $1.0M), Ken Fisher's Fisher Asset Management (6K shares, $509K).

Data on this page is provided for informational purposes only and is not financial advice. See our editorial policy.