Honest Company (HNST)
Honest Company on one page: short interest, daily short volume, fails to deliver, planned sales, large holders, 13F holders, financials, earnings dates and insider trades. Listed on Nasdaq, classified by the SEC as retail-catalog & mail-order houses.
9.5M
Short interest
settlement 2026-10-15
7.0
Days to cover
+1.2 days vs prior
62.7%
Short share of volume
2026-11-02
200
Fails to deliver
settlement 2026-10-13
Wed 4 Nov
Next earnings
estimated date
-$1.8M
Insider flow, 90 days
0 buys, 13 sells
As of 2026-11-02.
Short interest
FINRA, twice a month. The newest 48 settlements in the table, 48 in the chart. JSONAs of 15 October 2026, short interest in HNST is 9,461,313 shares, down 1,201,222 shares over the last month. Over the last 48 readings it ranged from 1,484,913 shares (29 November 2024) to 16,860,913 shares (31 October 2025). At the reported average volume of 1.4M shares a day that is 7.0 days to cover.
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| Settlement | Shares short | Change | Avg daily volume | Days to cover |
|---|---|---|---|---|
| 2026-10-15 | 9,461,313 | -6.4% | 1,356,577 | 6.97 |
| 2026-09-30 | 10,104,368 | -5.2% | 1,747,930 | 5.78 |
| 2026-09-15 | 10,662,535 | -0.6% | 2,064,453 | 5.16 |
| 2026-08-31 | 10,729,418 | +10.2% | 2,337,555 | 4.59 |
| 2026-08-14 | 9,732,693 | -0.7% | 4,556,598 | 2.14 |
| 2026-07-31 | 9,800,196 | +3.0% | 1,145,687 | 8.55 |
| 2026-07-15 | 9,513,713 | -8.5% | 1,206,594 | 7.88 |
| 2026-06-30 | 10,393,546 | -3.2% | 1,429,133 | 7.27 |
| 2026-06-15 | 10,734,125 | +1.1% | 1,476,779 | 7.27 |
| 2026-05-29 | 10,619,214 | -1.6% | 1,608,288 | 6.60 |
| 2026-05-15 | 10,787,549 | +0.1% | 1,947,829 | 5.54 |
| 2026-04-30 | 10,774,387 | +2.9% | 1,791,603 | 6.01 |
| 2026-04-15 | 10,475,665 | -3.0% | 1,417,841 | 7.39 |
| 2026-03-31 | 10,795,496 | -7.5% | 1,480,286 | 7.29 |
| 2026-03-13 | 11,666,407 | +0.9% | 2,196,594 | 5.31 |
| 2026-02-27 | 11,559,664 | -3.9% | 1,896,190 | 6.10 |
| 2026-02-13 | 12,031,358 | -5.2% | 2,105,707 | 5.71 |
| 2026-01-30 | 12,692,565 | +2.8% | 1,735,991 | 7.31 |
| 2026-01-15 | 12,346,374 | -12.6% | 1,968,748 | 6.27 |
| 2025-12-31 | 14,122,291 | -2.6% | 2,195,437 | 6.43 |
| 2025-12-15 | 14,494,270 | -7.8% | 2,135,776 | 6.79 |
| 2025-11-28 | 15,716,667 | -2.5% | 3,044,996 | 5.16 |
| 2025-11-14 | 16,125,226 | -4.4% | 7,649,063 | 2.11 |
| 2025-10-31 | 16,860,913 | +1.7% | 3,138,295 | 5.37 |
| 2025-10-15 | 16,578,875 | +2.3% | 4,632,059 | 3.58 |
| 2025-09-30 | 16,201,261 | +12.2% | 3,595,650 | 4.51 |
| 2025-09-15 | 14,439,188 | +10.4% | 3,166,081 | 4.56 |
| 2025-08-29 | 13,079,101 | -0.9% | 3,511,046 | 3.73 |
| 2025-08-15 | 13,199,857 | +19.6% | 5,733,565 | 2.30 |
| 2025-07-31 | 11,034,792 | +12.7% | 3,109,533 | 3.55 |
| 2025-07-15 | 9,788,905 | +3.6% | 2,419,793 | 4.05 |
| 2025-06-30 | 9,443,967 | +17.0% | 2,684,268 | 3.52 |
| 2025-06-13 | 8,073,329 | +33.7% | 2,382,815 | 3.39 |
| 2025-05-30 | 6,037,556 | -0.5% | 2,414,787 | 2.50 |
| 2025-05-15 | 6,070,386 | +9.2% | 3,356,695 | 1.81 |
| 2025-04-30 | 5,559,784 | +13.3% | 1,602,779 | 3.47 |
| 2025-04-15 | 4,908,240 | -0.3% | 2,754,422 | 1.78 |
| 2025-03-31 | 4,924,055 | +4.0% | 2,161,689 | 2.28 |
| 2025-03-14 | 4,732,673 | -17.7% | 3,040,651 | 1.56 |
| 2025-02-28 | 5,750,086 | +21.6% | 3,818,819 | 1.51 |
| 2025-02-14 | 4,727,085 | -2.7% | 1,799,280 | 2.63 |
| 2025-01-31 | 4,857,349 | +11.5% | 2,339,377 | 2.08 |
| 2025-01-15 | 4,357,151 | +23.1% | 2,306,442 | 1.89 |
| 2024-12-31 | 3,538,735 | +37.0% | 2,803,412 | 1.26 |
| 2024-12-13 | 2,583,137 | +74.0% | 3,274,117 | 1.00 |
| 2024-11-29 | 1,484,913 | -10.9% | 4,898,053 | 1.00 |
| 2024-11-15 | 1,667,467 | -16.5% | 5,084,044 | 1.00 |
| 2024-10-31 | 1,997,326 | -11.2% | 1,599,734 | 1.25 |
Daily short volume
FINRA Reg SHO, the last 30 sessions. JSONAs of 2 November 2026, the short share of HNST volume is 62.7%, up 2.3 points over the last five sessions. Over the last 30 readings it ranged from 42.6% (6 October 2026) to 67.3% (9 October 2026). The latest reading is 7.8 points above the 30-session average of 54.8%, on 1.4M shares reported.
| Date | Short volume | Total volume | Short share | Exempt |
|---|---|---|---|---|
| 2026-11-02 | 887K | 1.4M | 62.7% | 0 |
| 2026-10-30 | 602K | 1.1M | 53.3% | 209 |
| 2026-10-29 | 379K | 640K | 59.2% | 200 |
| 2026-10-28 | 425K | 702K | 60.5% | 1 |
| 2026-10-27 | 354K | 657K | 53.8% | 560 |
| 2026-10-26 | 435K | 721K | 60.3% | 2,307 |
| 2026-10-23 | 483K | 761K | 63.5% | 200 |
| 2026-10-22 | 418K | 835K | 50.0% | 42 |
| 2026-10-21 | 698K | 1.1M | 62.1% | 600 |
| 2026-10-20 | 208K | 369K | 56.6% | 100 |
| 2026-10-19 | 265K | 456K | 58.2% | 579 |
| 2026-10-16 | 256K | 468K | 54.8% | 0 |
| 2026-10-15 | 299K | 555K | 53.9% | 508 |
| 2026-10-14 | 286K | 595K | 48.1% | 533 |
| 2026-10-13 | 158K | 329K | 47.9% | 105 |
| 2026-10-12 | 190K | 442K | 43.0% | 14 |
| 2026-10-09 | 267K | 398K | 67.3% | 112 |
| 2026-10-08 | 233K | 514K | 45.4% | 35 |
| 2026-10-07 | 241K | 482K | 50.1% | 64 |
| 2026-10-06 | 277K | 650K | 42.6% | 870 |
| 2026-10-05 | 224K | 408K | 55.0% | 381 |
| 2026-10-02 | 254K | 408K | 62.3% | 30 |
| 2026-10-01 | 364K | 661K | 55.0% | 48 |
| 2026-09-30 | 224K | 415K | 54.0% | 0 |
| 2026-09-29 | 335K | 508K | 66.1% | 113 |
| 2026-09-28 | 314K | 637K | 49.4% | 9 |
| 2026-09-25 | 277K | 624K | 44.4% | 1,364 |
| 2026-09-24 | 314K | 574K | 54.7% | 3,051 |
| 2026-09-23 | 402K | 646K | 62.2% | 1,712 |
| 2026-09-22 | 412K | 853K | 48.3% | 96 |
Fails to deliver
SEC, the last 30 settlement dates with a fail. JSONAs of 13 October 2026, the fails-to-deliver balance in HNST is 200 shares, up 156 shares over the last settlement date. Over the last 30 readings it ranged from 2 shares (23 July 2026) to 140,902 shares (7 August 2026). The latest reading sits at the bottom of that range.
| Settlement | Shares failed | Price | Value |
|---|---|---|---|
| 2026-10-13 | 200 | $5.16 | $1K |
| 2026-09-23 | 44 | $5.41 | $238 |
| 2026-09-21 | 2,500 | $5.33 | $13K |
| 2026-09-18 | 1,041 | $5.32 | $6K |
| 2026-09-10 | 1,090 | $5.44 | $6K |
| 2026-09-08 | 11,240 | $5.95 | $67K |
| 2026-09-01 | 181 | $5.72 | $1K |
| 2026-08-27 | 237 | $5.72 | $1K |
| 2026-08-25 | 100 | $5.20 | $520 |
| 2026-08-10 | 507 | $5.46 | $3K |
| 2026-08-07 | 140,902 | $5.42 | $764K |
| 2026-07-30 | 677 | $3.74 | $3K |
| 2026-07-29 | 546 | $3.82 | $2K |
| 2026-07-27 | 33 | $3.79 | $125 |
| 2026-07-23 | 2 | $3.84 | $8 |
| 2026-07-15 | 1,422 | $3.96 | $6K |
| 2026-07-02 | 98 | $3.80 | $372 |
| 2026-06-30 | 41,170 | $3.65 | $150K |
| 2026-06-29 | 40,274 | $3.60 | $145K |
| 2026-06-25 | 14,645 | $3.69 | $54K |
| 2026-06-24 | 20,258 | $3.60 | $73K |
| 2026-06-15 | 3,447 | $3.62 | $12K |
| 2026-06-09 | 39 | $3.37 | $131 |
| 2026-06-03 | 115 | $3.38 | $389 |
| 2026-06-01 | 4,897 | $3.50 | $17K |
| 2026-05-28 | 94,905 | $3.65 | $346K |
| 2026-05-12 | 379 | $3.29 | $1K |
| 2026-05-07 | 568 | $3.39 | $2K |
| 2026-04-29 | 64 | $3.50 | $224 |
| 2026-04-27 | 135 | $3.57 | $482 |
Insider trades
SEC Form 4, newest first. JSONInsiders at HNST reported 13 open-market sells worth $1.8M in the last 90 days and no open-market buys. Latest filing: Sternweis Thomas (SVP, Enterprise Dev. & Strat.) on 2026-10-08.
| Date | Insider | Title | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|---|
| 2026-10-08 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | 25K | $4.90 | $123K | 404K |
| 2026-09-14 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | 25K | $5.48 | $137K | 429K |
| 2026-08-21 | von Kunssberg Etienne | SVP, Supply Chain | Sell | 5K | $5.01 | $23K | 384K |
| 2026-08-20 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | 6K | $4.99 | $32K | 454K |
| 2026-08-20 | Sheehey Brendan | General Counsel | Grant | 106K | $0.00 | $0 | 812K |
| 2026-08-20 | Sheehey Brendan | General Counsel | Sell | 10K | $4.99 | $48K | 706K |
| 2026-08-20 | Mayle Jonathan | SVP, Customer Sales | Grant | 106K | $0.00 | $0 | 470K |
| 2026-08-20 | Mayle Jonathan | SVP, Customer Sales | Sell | 6K | $4.99 | $31K | 364K |
| 2026-08-20 | von Kunssberg Etienne | SVP, Supply Chain | Grant | 106K | $0.00 | $0 | 388K |
| 2026-08-20 | von Kunssberg Etienne | SVP, Supply Chain | Sell | 3K | $4.99 | $13K | 282K |
| 2026-08-20 | Vernon Carla | Chief Executive Officer | Grant | 362K | $0.00 | $0 | 4.2M |
| 2026-08-20 | Vernon Carla | Chief Executive Officer | Sell | 118K | $4.99 | $588K | 3.8M |
| 2026-08-20 | Bruce Curtiss James III | Chief Fin. & Operating Officer | Sell | 3K | $4.99 | $16K | 583K |
| 2026-08-20 | Ball Dorria L. | Chief People Officer | Sell | 7K | $4.99 | $34K | 419K |
| 2026-08-11 | Turner Andrea | Director | Sell | 30K | $5.21 | $156K | 252K |
| 2026-08-10 | Turner Andrea | Director | Sell | 34K | $5.30 | $182K | 282K |
| 2026-08-10 | Mayle Jonathan | SVP, Customer Sales | Sell | 79K | $5.22 | $412K | 370K |
| 2026-05-22 | von Kunssberg Etienne | SVP, Supply Chain | Sell | 5K | $3.34 | $15K | 285K |
| 2026-05-21 | WHITE JAMES D | Director | Grant | 42K | $0.00 | $0 | 364K |
| 2026-05-21 | Warren Jessica | Director | Grant | 42K | $0.00 | $0 | 1.3M |
| 2026-05-21 | Turner Andrea | Director | Grant | 42K | $0.00 | $0 | 317K |
| 2026-05-21 | Lynch Alissa Hsu | Director | Grant | 42K | $0.00 | $0 | 315K |
| 2026-05-21 | Hartung Jack | Director | Grant | 42K | $0.00 | $0 | 444K |
| 2026-05-21 | Gentile Susan | Director | Grant | 42K | $0.00 | $0 | 348K |
| 2026-05-21 | BAYNE KATIE J | Director | Grant | 42K | $0.00 | $0 | 416K |
| 2026-05-21 | BARKLEY MICHAEL J. | Director | Grant | 42K | $0.00 | $0 | 305K |
| 2026-05-21 | Bruce Curtiss James III | Chief Financial Officer | Grant | 60K | $0.00 | $0 | 586K |
| 2026-05-20 | von Kunssberg Etienne | SVP, Supply Chain | Sell | 3K | $3.14 | $8K | 289K |
| 2026-05-20 | Vernon Carla | Chief Executive Officer | Sell | 119K | $3.14 | $375K | 3.9M |
| 2026-05-20 | Winchell Stephen | Chief Innovation Officer | Sell | 13K | $3.14 | $40K | 483K |
| 2026-05-20 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | 7K | $3.14 | $21K | 461K |
| 2026-05-20 | Sheehey Brendan | General Counsel | Sell | 10K | $3.14 | $31K | 716K |
| 2026-05-20 | Mayle Jonathan | SVP, Customer Sales | Sell | 6K | $3.14 | $20K | 449K |
| 2026-05-20 | Bruce Curtiss James III | Chief Financial Officer | Sell | 13K | $3.14 | $40K | 526K |
| 2026-05-20 | Ball Dorria L. | Chief People Officer | Sell | 7K | $3.14 | $22K | 425K |
| 2026-03-09 | von Kunssberg Etienne | SVP, Supply Chain | Sell | 17K | $2.75 | $46K | 292K |
| 2026-03-05 | Vernon Carla | Chief Executive Officer | Sell | 129K | $2.85 | $368K | 4.1M |
| 2026-03-05 | Mayle Jonathan | SVP, Customer Sales | Sell | 13K | $2.85 | $36K | 455K |
| 2026-03-05 | Sheehey Brendan | General Counsel | Sell | 23K | $2.85 | $64K | 726K |
| 2026-03-05 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | 15K | $2.85 | $42K | 467K |
| 2026-03-05 | Vernon Carla | Chief Executive Officer | Sell | 129K | $2.85 | $369K | 4.1M |
| 2026-03-05 | von Kunssberg Etienne | SVP, Supply Chain | Sell | 12K | $2.85 | $35K | 309K |
| 2026-03-05 | Winchell Stephen | Chief Innovation Officer | Sell | 21K | $2.85 | $61K | 496K |
| 2026-03-05 | Ball Dorria L. | Chief People Officer | Sell | 15K | $2.85 | $43K | 432K |
| 2026-03-03 | Winchell Stephen | Chief Innovation Officer | Sell | 74K | $2.84 | $209K | 517K |
| 2026-02-24 | Vernon Carla | Chief Executive Officer | Grant | 1.3M | $0.00 | $0 | 4.2M |
| 2026-02-24 | Mayle Jonathan | SVP, Customer Sales | Grant | 175K | $0.00 | $0 | 468K |
| 2026-02-24 | Sheehey Brendan | General Counsel | Grant | 191K | $0.00 | $0 | 748K |
| 2026-02-24 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Grant | 197K | $0.00 | $0 | 482K |
| 2026-02-24 | von Kunssberg Etienne | SVP, Supply Chain | Grant | 206K | $0.00 | $0 | 321K |
| 2026-02-24 | Winchell Stephen | Chief Innovation Officer | Grant | 191K | $0.00 | $0 | 591K |
| 2026-02-24 | Bruce Curtiss James III | Chief Financial Officer | Grant | 336K | $0.00 | $0 | 539K |
| 2026-02-24 | Ball Dorria L. | Chief People Officer | Grant | 185K | $0.00 | $0 | 447K |
| 2026-01-01 | Turner Andrea | Director | Grant | 27K | $2.72 | $73K | 275K |
| 2026-01-01 | Hartung Jack | Director | Grant | 29K | $2.72 | $80K | 402K |
| 2026-01-01 | Gentile Susan | Director | Grant | 28K | $2.72 | $78K | 306K |
| 2026-01-01 | BAYNE KATIE J | Director | Grant | 28K | $2.72 | $75K | 374K |
| 2025-11-21 | Barton Katherine | Chief Growth Officer | Sell | 5K | $2.53 | $13K | 859K |
| 2025-11-20 | Winchell Stephen | Chief Innovation Officer | Sell | 11K | $2.60 | $28K | 400K |
| 2025-11-20 | Vernon Carla | Chief Executive Officer | Sell | 98K | $2.60 | $254K | 2.9M |
| 2025-11-20 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | 5K | $2.60 | $13K | 286K |
| 2025-11-20 | Sheehey Brendan | General Counsel | Sell | 12K | $2.60 | $31K | 557K |
| 2025-11-20 | Mayle Jonathan | SVP, Customer Sales | Sell | 5K | $2.60 | $12K | 293K |
| 2025-11-20 | Barton Katherine | Chief Growth Officer | Sell | 29K | $2.60 | $75K | 864K |
| 2025-11-20 | Ball Dorria L. | Chief People Officer | Sell | 5K | $2.60 | $12K | 263K |
| 2025-08-21 | Barton Katherine | Chief Growth Officer | Sell | 5K | $3.63 | $18K | 893K |
| 2025-08-20 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | 5K | $3.65 | $19K | 291K |
| 2025-08-20 | Mayle Jonathan | SVP, Customer Sales | Sell | 5K | $3.65 | $18K | 298K |
| 2025-08-20 | Vernon Carla | Chief Executive Officer | Sell | 99K | $3.65 | $363K | 3.0M |
| 2025-08-20 | Winchell Stephen | Chief Innovation Officer | Sell | 11K | $3.65 | $40K | 410K |
| 2025-08-20 | Sheehey Brendan | General Counsel | Sell | 12K | $3.65 | $44K | 569K |
| 2025-08-20 | Barton Katherine | Chief Growth Officer | Sell | 29K | $3.65 | $107K | 898K |
| 2025-08-20 | Ball Dorria L. | Chief People Officer | Sell | 5K | $3.65 | $18K | 267K |
| 2025-08-11 | Barton Katherine | Chief Growth Officer | Sell | 6K | $3.89 | $24K | 927K |
| 2025-07-01 | Bruce Curtiss James III | Chief Financial Officer | Grant | 203K | $0.00 | $0 | 203K |
| 2025-05-28 | BARKLEY MICHAEL J. | Director | Grant | 38K | $0.00 | $0 | 263K |
| 2025-05-28 | BAYNE KATIE J | Director | Grant | 38K | $0.00 | $0 | 346K |
| 2025-05-28 | Gentile Susan | Director | Grant | 38K | $0.00 | $0 | 277K |
| 2025-05-28 | Hartung Jack | Director | Grant | 38K | $0.00 | $0 | 373K |
| 2025-05-28 | Lynch Alissa Hsu | Director | Grant | 38K | $0.00 | $0 | 273K |
| 2025-05-28 | Turner Andrea | Director | Grant | 38K | $0.00 | $0 | 248K |
| 2025-05-28 | Warren Jessica | Director | Grant | 38K | $0.00 | $0 | 1.2M |
| 2025-05-28 | WHITE JAMES D | Director | Grant | 38K | $0.00 | $0 | 322K |
| 2025-05-21 | Ball Dorria L. | Chief People Officer | Sell | 5K | $5.32 | $26K | 272K |
| 2025-05-21 | Barton Katherine | Chief Growth Officer | Sell | 21K | $5.32 | $114K | 933K |
| 2025-05-21 | Mayle Jonathan | SVP, Customer Sales | Sell | 5K | $5.32 | $25K | 303K |
| 2025-05-21 | Sheehey Brendan | General Counsel | Sell | 12K | $5.32 | $64K | 581K |
| 2025-05-21 | Loretta David | Chief Financial Officer | Sell | 34K | $5.32 | $183K | 883K |
| 2025-05-21 | Vernon Carla | Chief Executive Officer | Sell | 99K | $5.32 | $526K | 3.1M |
| 2025-05-21 | Sternweis Thomas | SVP, Enterprise Dev. & Strat. | Sell | 5K | $5.32 | $27K | 296K |
| 2025-05-21 | Winchell Stephen | Chief Innovation Officer | Sell | 11K | $5.32 | $57K | 421K |
| 2025-03-16 | von Kunssberg Etienne | SVP, Supply Chain | Grant | 115K | $0.00 | $0 | 115K |
| 2025-03-12 | Winchell Stephen | Chief Innovation Officer | Sell | 20K | $4.98 | $100K | 432K |
| 2025-03-11 | Mayle Jonathan | SVP, Customer Sales | Sell | 37K | $4.87 | $183K | 308K |
| 2025-03-07 | Barton Katherine | Chief Growth Officer | Sell | 31K | $4.91 | $153K | 955K |
| 2025-03-07 | Loretta David | Chief Financial Officer | Sell | 43K | $4.91 | $212K | 918K |
| 2025-03-07 | Winchell Stephen | EVP, Operations and R&D | Sell | 24K | $4.91 | $116K | 452K |
| 2025-03-07 | Ball Dorria L. | Chief People Officer | Sell | 21K | $4.91 | $104K | 277K |
| 2025-03-07 | Sheehey Brendan | General Counsel | Sell | 25K | $4.91 | $122K | 593K |
| 2025-03-07 | Vernon Carla | Chief Executive Officer | Sell | 193K | $4.91 | $948K | 3.2M |
Form 4 filings are due within two business days of the trade. Insiders sell for many reasons that say nothing about the company; open-market buys are rarer.
Planned sales (Form 144)
Newest first. JSON23 Form 144 notices on file for HNST worth $2.3M at the prices reported; 5 in the last 90 days worth $964K. Latest: THOMAS J STERNWEIS filed on 2026-10-08 to sell 25,000 shares ($122K) from 2026-10-08.
| Filed | Seller | Shares | Market value | Of outstanding | Sale from | Broker |
|---|---|---|---|---|---|---|
| 2026-10-08 | THOMAS J STERNWEISOfficer | 25K | $122K | 0.023% | 2026-10-08 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-09-14 | THOMAS J STERNWEISOfficer | 25K | $137K | 0.023% | 2026-09-14 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-08-25 | STEPHEN WINCHELLOfficer | 50K | $269K | 0.047% | 2026-08-25 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-08-21 | ETIENNE E VON KUNSSBERGOfficer | 5K | $23K | 0.004% | 2026-08-21 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-08-10 | JONATHAN MAYLEOfficer | 79K | $412K | 0.074% | 2026-08-10 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-05-22 | ETIENNE E VON KUNSSBERGOfficer | 5K | $15K | 0.004% | 2026-05-22 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-03-09 | ETIENNE E VON KUNSSBERGOfficer | 17K | $46K | 0.015% | 2026-03-09 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-03-06 | Jonathan MayleOfficer | 12K | $36K | 0.011% | 2026-03-06 | E*Trade Securities LLC |
| 2026-03-06 | Brendan SheeheyOfficer | 22K | $64K | 0.020% | 2026-03-06 | E*Trade Securities LLC |
| 2026-03-06 | Steve WinchellOfficer | 21K | $61K | 0.018% | 2026-03-06 | E*Trade Securities LLC |
| 2026-03-06 | Thomas SternweisOfficer | 14K | $42K | 0.013% | 2026-03-06 | E*Trade Securities LLC |
| 2026-03-06 | Carla VernonOfficer and Director | 126K | $368K | 0.112% | 2026-03-06 | E*Trade Securities LLC |
| 2026-03-06 | Etienne von KunssbergOfficer | 12K | $35K | 0.011% | 2026-03-06 | E*Trade Securities LLC |
| 2026-03-06 | Dorria BallOfficer | 15K | $43K | 0.013% | 2026-03-06 | E*Trade Securities LLC |
| 2026-03-03 | STEPHEN WINCHELLOfficer | 74K | $209K | 0.066% | 2026-03-03 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2025-11-21 | KATHERINE E BARTONOfficer | 5K | $13K | 0.005% | 2025-11-21 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2025-11-20 | Thomas SternweisOfficer | 5K | $13K | 0.005% | 2025-11-20 | E*Trade Securities LLC |
| 2025-11-20 | Stephen WinchellOfficer | 11K | $27K | 0.009% | 2025-11-20 | E*Trade Securities LLC |
| 2025-11-20 | Jonathan MayleOfficer | 5K | $12K | 0.004% | 2025-11-20 | E*Trade Securities LLC |
| 2025-11-20 | Carla VernonOfficer and Director | 98K | $247K | 0.087% | 2025-11-20 | E*Trade Securities LLC |
| 2025-11-20 | Brendan SheeheyOfficer | 12K | $30K | 0.011% | 2025-11-20 | E*Trade Securities LLC |
| 2025-11-20 | Katherine BartonOfficer | 29K | $73K | 0.026% | 2025-11-20 | E*Trade Securities LLC |
| 2025-11-20 | Dorria BallOfficer | 5K | $12K | 0.004% | 2025-11-20 | E*Trade Securities LLC |
Large holders (13D and 13G)
One row per reporting person with its latest filing, newest first. JSON1 holder reports 5% or more of HNST in its latest filing, on Schedule 13G (passive). The holder is Jessica Warren at 5.4% of the class, filed 2026-02-17 for an event on 2025-12-31.
| Filed | Form | Holder | Shares | Of class | Event |
|---|---|---|---|---|---|
| 2026-03-27 | 13G/Ano. 1 | The Vanguard Groupinvestment adviser | 0 | 0.0% | 2026-03-13 |
| 2026-02-17 | 13G/Ano. 2 | Jessica Warrenindividual | n/a | 5.4% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 3 | Portolan Capital Management, LLCinvestment adviser | 4.8M | 4.3% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 3 | George McCabeindividual | 4.8M | 4.3% | 2025-12-31 |
13F holders
Tracked managers holding HNST at their latest 13F. JSON5 of the 30 tracked managers held HNST at their latest 13F, $10.8M in total at quarter-end prices. AQR Capital Management is the largest at $5.5M (0.0% of its portfolio) as of 2026-06-30. Over the prior quarter 3 added shares and 2 cut.
| Fund | Quarter | Shares | Value | Of portfolio | Change in shares |
|---|---|---|---|---|---|
| AQR Capital Management | 2026-06-30 | 1.5M | $5.5M | 0.00% | +53K |
| Citadel Advisors | 2026-06-30 | 1.1M | $4.2M | 0.00% | -749K |
| D. E. Shaw & Co. | 2026-06-30 | 189K | $693K | 0.00% | new |
| Millennium Management | 2026-06-30 | 97K | $353K | 0.00% | -316K |
| Two Sigma Investments | 2026-06-30 | 35K | $129K | 0.00% | +615 |
Only the 30 tracked managers on the funds hub; a 13F reports long positions in US listed stock at quarter end, 45 days late, and says nothing about shorts or positions sold since.
Financials
SEC XBRL, as filed. JSONIn Q2 FY 2026 (quarter ended 2026-06-30) Honest Company reported revenue of $83.3M, down 10.9% from the same quarter a year earlier, and net income of $10.7M (0.09 diluted EPS). In FY 2025 it generated $15.1M of operating cash flow.
- Cash
- $105.9M
- Equity
- $167.0M
- Total assets
- $220.1M
- Shares outstanding
- 107,284,379
Quarterly, last 8 quarters
| Quarter | Period end | Revenue | Net income | Margin | Diluted EPS |
|---|---|---|---|---|---|
| Q2 FY 2026 | 2026-06-30 | $83.3M | $10.7M | 12.8% | 0.09 |
| Q1 FY 2026 | 2026-03-31 | $78.1M | -$42K | -0.1% | 0.00 |
| Q4 FY 2025derived | 2025-12-31 | $88.0M | -$23.6M | -26.8% | n/a |
| Q3 FY 2025 | 2025-09-30 | $92.6M | $758K | 0.8% | 0.01 |
| Q2 FY 2025 | 2025-06-30 | $93.5M | $3.9M | 4.1% | 0.03 |
| Q1 FY 2025 | 2025-03-31 | $97.3M | $3.3M | 3.3% | 0.03 |
| Q4 FY 2024derived | 2024-12-31 | $99.8M | -$809K | -0.8% | n/a |
| Q3 FY 2024 | 2024-09-30 | $99.2M | $165K | 0.2% | 0.00 |
Fiscal years, with buybacks and dividends
| Fiscal year | Ends | Revenue | Net income | Operating cash flow | Capex | Buybacks | Dividends |
|---|---|---|---|---|---|---|---|
| FY 2025 | 2025-12-31 | $371.3M | -$15.7M | $15.1M | $1.5M | n/a | n/a |
| FY 2024 | 2024-12-31 | $378.3M | -$6.1M | $1.5M | $530K | n/a | n/a |
| FY 2023 | 2023-12-31 | $344.4M | -$39.2M | $19.4M | $1.8M | n/a | $0 |
| FY 2022 | 2022-12-31 | $313.7M | -$49.0M | -$76.3M | $1.6M | n/a | $0 |
| FY 2021 | 2021-12-31 | $318.6M | -$38.7M | -$38.2M | $220K | n/a | $35.0M |
Quarters are the three-month figures the company reports; a fourth quarter marked derived is the fiscal year less the three reported quarters, since companies report it only inside the 10-K. Fiscal years are the annual figures. Buybacks are the cash the company paid to repurchase its common stock in the year, not the amount authorized. Balance sheet lines are as of 2026-06-30; shares outstanding as of 2026-07-31 from the cover page.
What this page is
Honest Company in the regulatory record
Regulators publish company data in separate files that never sit next to each other: FINRA's twice-monthly short interest, its daily short sale volume, the SEC's fails-to-deliver counts, and each insider's Form 4. A company page puts those series for one ticker on one URL, with planned sales, large holders, 13F holders and financials beside them, so the short position, the daily flow, the settlement fails and what insiders are doing can be read together.
Each section has its own history table, a one-line summary of the latest figures and its own JSON and CSV links, and says when its source last updated.
This page follows Honest Company (HNST), SEC CIK 1530979, listed on Nasdaq, classified by the SEC as retail-catalog & mail-order houses. The cross-market tables live on the short interest and insider transactions hubs.
Source and updates
- Short interest
- FINRA consolidated short interestSource: FINRA.Twice a month, about eight business days after settlement. Latest 2026-10-15.JSON and CSV
- Daily short volume
- FINRA Reg SHO daily filesSource: FINRA.Every trading day, the morning after FINRA posts it. Latest 2026-11-02.JSON and CSV
- Fails to deliver
- SEC fails-to-deliver dataSource: SEC.Twice a month, a few weeks after the half month ends. Latest 2026-10-13.JSON and CSV
- Planned sales
- SEC EDGAR Form 144Source: SEC.New notices appear shortly after the SEC posts them; a notice is filed on or before the sale. Latest 2026-10-08.JSON and CSV
- Large holders
- SEC EDGAR Schedule 13D and 13GSource: SEC.New filings appear shortly after the SEC posts them. A 13D is due within five business days of crossing 5%; a 13G follows the passive schedule. Latest 2026-03-27.JSON and CSV
- 13F holders
- SEC EDGAR Form 13F-HRSource: SEC.Quarterly, filed within 45 days of quarter end; 30 tracked managers. Latest 2026-06-30.JSON and CSV
- Financials
- SEC EDGAR 10-K and 10-Q filingsSource: SEC.Weekly; values are as filed in the 10-Q and 10-K. Latest 2026-06-30.JSON and CSV
- Earnings dates
- SEC EDGAR 8-K filings (Item 2.02)Source: SEC.Twice a day. Reported dates come from the company's 8-K filings; the next date is marked as an estimate until the 8-K arrives. Latest 2026-08-05.JSON and CSV
- Insider trades
- SEC EDGAR Form 4Source: SEC.New filings appear shortly after the SEC posts them; they're due two business days after the trade. Latest 2026-10-08.JSON and CSV
- Company record
- EDGAR filing index for CIK 1530979Ticker, name and exchange from the SEC's company list, refreshed weekly.
- Rate limits
- 10 requests a minute without a key, 30 with a free key from a free account.
How to read it
- Read the position against the flow: rising short interest with a high daily short share is new shorting; rising short interest with a normal short share is old shorts holding on.
- Insider buys next to a large short position are rare and stand out; insider sells next to one are common and mean little.
- Fails to deliver matter relative to the float, not in absolute shares; a million failed shares in a mega cap is noise.
Analysis of what the data shows, not advice. XOOMAR does not recommend buying, selling or holding anything.
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Datasets
Frequently Asked Questions
How much of HNST is sold short?
9,461,313 shares were held short at the 2026-10-15 settlement, 7.0 days of average volume. FINRA publishes the next count about eight business days after the 15th and the last business day of the month.
What is HNST's daily short volume?
On 2026-11-02, 886,526 of the 1,414,834 HNST shares reported to FINRA were sold short, 62.7% of the day's reported volume. Short volume is a flow for one day, not a position.
Does HNST have fails to deliver?
The SEC's latest file shows 200 HNST shares failed to deliver at settlement 2026-10-13. Fails are reported per settlement date and published twice a month with a lag.
Are HNST insiders buying or selling?
Insiders at HNST reported 13 open-market sells worth $1.8M in the last 90 days and no open-market buys. Latest filing: Sternweis Thomas (SVP, Enterprise Dev. & Strat.) on 2026-10-08.
Have HNST insiders filed to sell?
23 Form 144 notices on file for HNST worth $2.3M at the prices reported; 5 in the last 90 days worth $964K. Latest: THOMAS J STERNWEIS filed on 2026-10-08 to sell 25,000 shares ($122K) from 2026-10-08.
Who owns 5% or more of HNST?
1 holder reports 5% or more of HNST in its latest filing, on Schedule 13G (passive). The holder is Jessica Warren at 5.4% of the class, filed 2026-02-17 for an event on 2025-12-31.
What did HNST report last quarter?
In Q2 FY 2026 (quarter ended 2026-06-30) Honest Company reported revenue of $83.3M, down 10.9% from the same quarter a year earlier, and net income of $10.7M (0.09 diluted EPS). In FY 2025 it generated $15.1M of operating cash flow.
Which tracked 13F managers own HNST?
5 of the 30 tracked 13F managers held HNST shares at their latest filing, $10.8M in all. The largest: Cliff Asness's AQR Capital Management (1.5M shares, $5.5M), Ken Griffin's Citadel Advisors (1.1M shares, $4.2M), D. E. Shaw & Co. (189K shares, $693K), Izzy Englander's Millennium Management (97K shares, $353K), Two Sigma Investments (35K shares, $129K).
Data on this page is provided for informational purposes only and is not financial advice. See our editorial policy.