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Purple Innovation (PRPL)

Purple Innovation on one page: short interest, daily short volume, fails to deliver, 13F holders, earnings dates and insider trades. Listed on Nasdaq, classified by the SEC as household furniture.

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151K

Short interest

settlement 2026-09-30

2.1

Days to cover

-1.1 days vs prior

43.7%

Short share of volume

2026-10-09

521

Fails to deliver

settlement 2026-09-14

Tue 3 Nov

Next earnings

estimated date

$0

Insider flow, 90 days

0 buys, 0 sells

As of 2026-10-09.

Short interest

FINRA, twice a month. The newest 24 settlements in the table, 48 in the chart. JSON

As of 30 September 2026, short interest in PRPL is 150,784 shares, up 50,289 shares over the last month. Over the last 48 readings it ranged from 80,409 shares (31 July 2026) to 3,822,174 shares (30 April 2025). The latest reading sits at the bottom of that range. At the reported average volume of 71K shares a day that is 2.1 days to cover.

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SettlementShares shortChangeAvg daily volumeDays to cover
2026-09-30150,784+32.6%71,4862.11
2026-09-15113,699+13.1%35,0153.25
2026-08-31100,495+2.0%31,3863.20
2026-08-1498,529+22.5%34,3292.87
2026-07-3180,409-95.7%32,3642.48
2026-07-151,846,432-3.3%262,6707.03
2026-06-301,909,070-0.2%282,5706.76
2026-06-151,913,263+5.2%254,8337.51
2026-05-291,819,456-14.5%309,2055.88
2026-05-152,127,052+14.8%523,3524.06
2026-04-301,853,328+11.4%500,5683.70
2026-04-151,663,968-3.5%238,9626.96
2026-03-311,724,986-3.3%327,3015.27
2026-03-131,783,400+4.5%192,2979.27
2026-02-271,706,745+7.8%234,7827.27
2026-02-131,583,944-4.6%411,1113.85
2026-01-301,659,584+8.2%223,5167.42
2026-01-151,533,881-1.1%251,6956.09
2025-12-311,551,140-4.9%223,7576.93
2025-12-151,631,808-5.9%250,4836.51
2025-11-281,734,846-7.5%344,0475.04
2025-11-141,874,571-11.1%751,2862.50
2025-10-312,109,121+18.3%478,1644.41
2025-10-151,782,620-2.3%324,6295.49

Daily short volume

FINRA Reg SHO, the last 30 sessions. JSON

As of 9 October 2026, the short share of PRPL volume is 43.7%, down 22.5 points over the last five sessions. Over the last 30 readings it ranged from 20.8% (28 August 2026) to 80.3% (17 September 2026). The latest reading is 3.8 points below the 30-session average of 47.5%, on 3K shares reported.

DateShort volumeTotal volumeShort shareExempt
2026-10-091K3K43.7%0
2026-10-081K6K23.6%1
2026-10-0714K31K45.4%34
2026-10-063K8K33.9%0
2026-10-058K11K77.3%0
2026-10-027K11K66.2%0
2026-10-012K5K49.6%0
2026-09-304K9K39.9%0
2026-09-296K9K61.5%0
2026-09-283K6K45.6%0
2026-09-253K10K35.4%0
2026-09-246K16K39.3%0
2026-09-235K9K60.3%0
2026-09-2216K31K50.8%565
2026-09-2126K65K40.9%3,838
2026-09-18129K215K59.9%61
2026-09-1712K15K80.3%842
2026-09-168K13K55.9%2,043
2026-09-155K24K22.7%263
2026-09-146K24K25.2%0
2026-09-113K10K30.7%0
2026-09-1013K20K67.0%0
2026-09-095K13K35.4%0
2026-09-082K6K35.1%0
2026-09-046K13K43.8%0
2026-09-0311K14K77.8%0
2026-09-029K13K75.1%0
2026-09-016K13K44.3%0
2026-08-317K18K38.7%0
2026-08-286K27K20.8%0

Fails to deliver

SEC, the last 30 settlement dates with a fail. JSON

As of 14 September 2026, the fails-to-deliver balance in PRPL is 521 shares, down 1,493 shares over the last settlement date. Over the last 30 readings it ranged from 5 shares (20 August 2026) to 20,540 shares (21 May 2026). The latest reading sits at the bottom of that range.

SettlementShares failedPriceValue
2026-09-14521$3.27$2K
2026-09-112,014$3.36$7K
2026-09-101,805$3.63$7K
2026-08-26744$4.75$4K
2026-08-25874$5.37$5K
2026-08-24874$5.53$5K
2026-08-205$5.67$28
2026-08-18268$6.31$2K
2026-08-17278$6.82$2K
2026-08-14263$6.60$2K
2026-08-1137$9.10$337
2026-08-10463$9.58$4K
2026-08-06622$9.26$6K
2026-08-051,558$9.75$15K
2026-08-04675$9.00$6K
2026-07-281,138$8.22$9K
2026-07-27114$7.63$870
2026-07-24353$7.00$2K
2026-07-23432$6.82$3K
2026-07-21632$6.12$4K
2026-07-149,957$0.33$3K
2026-07-136,797$0.33$2K
2026-07-103,143$0.34$1K
2026-07-0815,256$0.34$5K
2026-07-075,558$0.36$2K
2026-06-3019,610$0.38$7K
2026-06-266,293$0.39$2K
2026-05-2120,540$0.42$9K
2026-05-20439$0.41$180
2026-05-1972$0.42$30

Insider trades

SEC Form 4, newest first, 50 of 100 shown. JSON

No open-market insider trades were reported for PRPL in the last 90 days. The most recent filings are listed below. Latest filing: Lucian Robert Gerard (Chief Financial Officer) on 2026-05-04.

DateInsiderTitleTypeSharesPriceValueOwned after
2026-05-04Lucian Robert GerardChief Financial OfficerBuy60K$0.49$29K60K
2026-03-31DeMartini RobertChief Executive OfficerOption exercise80Kprice not stated in the filingnot stated1.0M
2026-03-31DeMartini RobertChief Executive OfficerTax withholding23K$0.66$15K977K
2026-03-31Vogensen Todd E.Chief Financial OfficerOption exercise24Kprice not stated in the filingnot stated103K
2026-03-31Vogensen Todd E.Chief Financial OfficerTax withholding7K$0.66$5K95K
2026-03-31HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise17Kprice not stated in the filingnot stated97K
2026-03-31HAYNOR ERIC SCOTTChief Operating OfficerOption exercise21Kprice not stated in the filingnot stated261K
2026-03-31KERBY JEFFERY SCOTTChief of Owned RetailOption exercise14Kprice not stated in the filingnot stated81K
2026-03-31KERBY JEFFERY SCOTTChief of Owned RetailTax withholding4K$0.66$3K77K
2026-03-31Ulrich George TurnerPrincipal Accounting OfficerOption exercise7Kprice not stated in the filingnot stated41K
2026-03-15HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise11Kprice not stated in the filingnot stated80K
2026-03-15KERBY JEFFERY SCOTTChief of Owned RetailOption exercise9Kprice not stated in the filingnot stated70K
2026-03-15KERBY JEFFERY SCOTTChief of Owned RetailTax withholding3K$0.71$2K67K
2026-03-15HAYNOR ERIC SCOTTChief Operating OfficerOption exercise14Kprice not stated in the filingnot stated240K
2026-03-15DeMartini RobertChief Executive OfficerTax withholding16K$0.71$12K920K
2026-03-15DeMartini RobertChief Executive OfficerOption exercise57Kprice not stated in the filingnot stated936K
2026-03-15Ulrich George TurnerPrincipal Accounting OfficerOption exercise6Kprice not stated in the filingnot stated34K
2026-03-14Vogensen Todd E.Chief Financial OfficerTax withholding13K$0.71$9K78K
2026-03-14Vogensen Todd E.Chief Financial OfficerOption exercise43Kprice not stated in the filingnot stated91K
2025-06-06HAYNOR ERIC SCOTTChief Operating OfficerOption exercise13Kprice not stated in the filingnot stated226K
2025-05-12HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise10Kprice not stated in the filingnot stated69K
2025-03-31KERBY JEFFERY SCOTTChief of Owned RetailTax withholding5K$0.76$4K60K
2025-03-31KERBY JEFFERY SCOTTChief of Owned RetailOption exercise14Kprice not stated in the filingnot stated65K
2025-03-31DeMartini RobertChief Executive OfficerOption exercise80Kprice not stated in the filingnot stated903K
2025-03-31DeMartini RobertChief Executive OfficerTax withholding23K$0.76$18K880K
2025-03-31Vogensen Todd E.Chief Financial OfficerOption exercise24Kprice not stated in the filingnot stated55K
2025-03-31Vogensen Todd E.Chief Financial OfficerTax withholding7K$0.76$5K48K
2025-03-31HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise17Kprice not stated in the filingnot stated59K
2025-03-31HAYNOR ERIC SCOTTChief Operating OfficerOption exercise21Kprice not stated in the filingnot stated213K
2025-03-31Roddy JackChief People OfficerOption exercise17Kprice not stated in the filingnot stated86K
2025-03-31Ulrich George TurnerPrincipal Accounting OfficerTax withholding2K$0.76$2K28K
2025-03-31Ulrich George TurnerPrincipal Accounting OfficerOption exercise7Kprice not stated in the filingnot stated30K
2025-03-25DeMartini RobertChief Executive OfficerTax withholding48K$0.79$38K822K
2025-03-25DeMartini RobertChief Executive OfficerOption exercise167Kprice not stated in the filingnot stated871K
2025-03-15Roddy JackChief People OfficerOption exercise11Kprice not stated in the filingnot stated57K
2025-03-15Roddy JackChief People OfficerOption exercise11Kprice not stated in the filingnot stated69K
2025-03-15HUTCHINGS JEFFREY LAYNEChief Innovation OfficerOption exercise11Kprice not stated in the filingnot stated42K
2025-03-15HAYNOR ERIC SCOTTChief Operating OfficerOption exercise14Kprice not stated in the filingnot stated192K
2025-03-15Ulrich George TurnerPrincipal Accounting OfficerOption exercise6Kprice not stated in the filingnot stated26K
2025-03-15Ulrich George TurnerPrincipal Accounting OfficerOption exercise4Kprice not stated in the filingnot stated21K
2025-03-15Ulrich George TurnerPrincipal Accounting OfficerTax withholding1K$0.90$1K20K
2025-03-15Ulrich George TurnerPrincipal Accounting OfficerTax withholding2K$0.90$2K24K
2025-03-15DeMartini RobertChief Executive OfficerOption exercise57Kprice not stated in the filingnot stated720K
2025-03-15DeMartini RobertChief Executive OfficerTax withholding16K$0.90$15K704K
2025-03-15KERBY JEFFERY SCOTTChief of Owned RetailTax withholding3K$0.90$3K52K
2025-03-15KERBY JEFFERY SCOTTChief of Owned RetailOption exercise9Kprice not stated in the filingnot stated55K
2025-03-14Vogensen Todd E.Chief Financial OfficerTax withholding12K$0.90$11K31K
2025-03-14Vogensen Todd E.Chief Financial OfficerOption exercise43Kprice not stated in the filingnot stated43K
2025-03-14McDermott TriciaChief Legal OfficerOption exercise36Kprice not stated in the filingnot stated36K
2025-03-14McDermott TriciaChief Legal OfficerTax withholding10K$0.90$9K26K

Form 4 filings are due within two business days of the trade. Insiders sell for many reasons that say nothing about the company; open-market buys are rarer.

13F holders

Tracked managers holding PRPL at their latest 13F. JSON

2 of the 30 tracked managers held PRPL at their latest 13F, $275K in total at quarter-end prices. Millennium Management is the largest at $260K (0.0% of its portfolio) as of 2026-06-30. Over the prior quarter 0 added shares and 2 cut.

FundQuarterSharesValueOf portfolioChange in shares
Millennium Management2026-06-30728K$260K0.00%-121K
Renaissance Technologies2026-06-3043K$16K0.00%-634K

Only the 30 tracked managers on the funds hub; a 13F reports long positions in US listed stock at quarter end, 45 days late, and says nothing about shorts or positions sold since.

What this page is

Purple Innovation in the regulatory record

Regulators publish company data in separate files that never sit next to each other: FINRA's twice-monthly short interest, its daily short sale volume, the SEC's fails-to-deliver counts, and each insider's Form 4. A company page puts those series for one ticker on one URL, with planned sales, large holders, 13F holders and financials beside them, so the short position, the daily flow, the settlement fails and what insiders are doing can be read together.

Each section has its own history table, a one-line summary of the latest figures and its own JSON and CSV links, and says when its source last updated.

This page follows Purple Innovation (PRPL), SEC CIK 1643953, listed on Nasdaq, classified by the SEC as household furniture. The cross-market tables live on the short interest and insider transactions hubs.

Source and updates

Short interest
FINRA consolidated short interestSource: FINRA.Twice a month, about eight business days after settlement. Latest 2026-09-30.JSON and CSV
Daily short volume
FINRA Reg SHO daily filesSource: FINRA.Every trading day, the morning after FINRA posts it. Latest 2026-10-09.JSON and CSV
Fails to deliver
SEC fails-to-deliver dataSource: SEC.Twice a month, a few weeks after the half month ends. Latest 2026-09-14.JSON and CSV
13F holders
SEC EDGAR Form 13F-HRSource: SEC.Quarterly, filed within 45 days of quarter end; 30 tracked managers. Latest 2026-06-30.JSON and CSV
Earnings dates
SEC EDGAR 8-K filings (Item 2.02)Source: SEC.Twice a day. Reported dates come from the company's 8-K filings; the next date is marked as an estimate until the 8-K arrives. Latest 2026-08-10.JSON and CSV
Insider trades
SEC EDGAR Form 4Source: SEC.New filings appear shortly after the SEC posts them; they're due two business days after the trade. Latest 2026-05-04.JSON and CSV
Company record
EDGAR filing index for CIK 1643953Ticker, name and exchange from the SEC's company list, refreshed weekly.
Rate limits
10 requests a minute without a key, 30 with a free key from a free account.

How to read it

  • Read the position against the flow: rising short interest with a high daily short share is new shorting; rising short interest with a normal short share is old shorts holding on.
  • Insider buys next to a large short position are rare and stand out; insider sells next to one are common and mean little.
  • Fails to deliver matter relative to the float, not in absolute shares; a million failed shares in a mega cap is noise.

Analysis of what the data shows, not advice. XOOMAR does not recommend buying, selling or holding anything.

Other companies the SEC classifies as household furniture

Other company pages

Datasets

Frequently Asked Questions

How much of PRPL is sold short?
150,784 shares were held short at the 2026-09-30 settlement, 2.1 days of average volume. FINRA publishes the next count about eight business days after the 15th and the last business day of the month.
What is PRPL's daily short volume?
On 2026-10-09, 1,268 of the 2,902 PRPL shares reported to FINRA were sold short, 43.7% of the day's reported volume. Short volume is a flow for one day, not a position.
Does PRPL have fails to deliver?
The SEC's latest file shows 521 PRPL shares failed to deliver at settlement 2026-09-14. Fails are reported per settlement date and published twice a month with a lag.
Are PRPL insiders buying or selling?
No open-market insider trades were reported for PRPL in the last 90 days. The most recent filings are listed below. Latest filing: Lucian Robert Gerard (Chief Financial Officer) on 2026-05-04.
Which tracked 13F managers own PRPL?
2 of the 30 tracked 13F managers held PRPL shares at their latest filing, $275K in all. The largest: Izzy Englander's Millennium Management (728K shares, $260K), Renaissance Technologies (43K shares, $16K).

Data on this page is provided for informational purposes only and is not financial advice. See our editorial policy.