Sally Beauty Holdings (SBH)
Sally Beauty Holdings on one page: short interest, daily short volume, fails to deliver, planned sales, large holders, 13F holders, earnings dates and insider trades. Listed on NYSE, classified by the SEC as retail-retail stores, nec.
18.5M
Short interest
settlement 2026-09-30
13.3
Days to cover
-4.6 days vs prior
66.8%
Short share of volume
2026-10-09
5,388
Fails to deliver
settlement 2026-09-11
Thu 12 Nov
Next earnings
estimated date
$0
Insider flow, 90 days
0 buys, 0 sells
As of 2026-10-09.
Short interest
FINRA, twice a month. The newest 24 settlements in the table, 48 in the chart. JSONAs of 30 September 2026, short interest in SBH is 18,537,888 shares, down 1,653,893 shares over the last month. Over the last 48 readings it ranged from 10,884,573 shares (14 February 2025) to 20,191,781 shares (31 August 2026). At the reported average volume of 1.4M shares a day that is 13.3 days to cover.
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| Settlement | Shares short | Change | Avg daily volume | Days to cover |
|---|---|---|---|---|
| 2026-09-30 | 18,537,888 | -6.8% | 1,393,491 | 13.30 |
| 2026-09-15 | 19,898,465 | -1.4% | 1,111,371 | 17.90 |
| 2026-08-31 | 20,191,781 | +1.2% | 1,076,573 | 18.76 |
| 2026-08-14 | 19,945,585 | +0.6% | 1,740,332 | 11.46 |
| 2026-07-31 | 19,832,227 | -1.1% | 1,248,598 | 15.88 |
| 2026-07-15 | 20,051,448 | -0.3% | 1,331,787 | 15.06 |
| 2026-06-30 | 20,118,323 | +4.9% | 1,900,658 | 10.58 |
| 2026-06-15 | 19,174,373 | +1.8% | 1,339,507 | 14.31 |
| 2026-05-29 | 18,834,175 | +1.0% | 1,502,011 | 12.54 |
| 2026-05-15 | 18,642,057 | +0.6% | 1,972,225 | 9.45 |
| 2026-04-30 | 18,538,863 | +4.2% | 1,218,751 | 15.21 |
| 2026-04-15 | 17,784,950 | +1.2% | 1,272,635 | 13.97 |
| 2026-03-31 | 17,577,321 | -2.9% | 1,654,111 | 10.63 |
| 2026-03-13 | 18,098,461 | -0.4% | 1,377,686 | 13.14 |
| 2026-02-27 | 18,166,195 | +1.7% | 1,444,285 | 12.58 |
| 2026-02-13 | 17,864,844 | +3.6% | 2,343,722 | 7.62 |
| 2026-01-30 | 17,244,375 | -0.9% | 1,638,777 | 10.52 |
| 2026-01-15 | 17,407,327 | -3.3% | 1,707,844 | 10.19 |
| 2025-12-31 | 17,996,401 | -2.2% | 1,461,360 | 12.31 |
| 2025-12-15 | 18,404,937 | -2.4% | 1,648,059 | 11.17 |
| 2025-11-28 | 18,856,437 | +2.6% | 1,652,600 | 11.41 |
| 2025-11-14 | 18,384,245 | -5.1% | 2,550,878 | 7.21 |
| 2025-10-31 | 19,370,626 | +3.4% | 1,771,270 | 10.94 |
| 2025-10-15 | 18,740,885 | -1.0% | 2,114,734 | 8.86 |
Daily short volume
FINRA Reg SHO, the last 30 sessions. JSONAs of 9 October 2026, the short share of SBH volume is 66.8%, up 1.5 points over the last five sessions. Over the last 30 readings it ranged from 50.8% (2 September 2026) to 77.3% (10 September 2026). The latest reading is in line with the 30-session average of 65.6%, on 492K shares reported.
| Date | Short volume | Total volume | Short share | Exempt |
|---|---|---|---|---|
| 2026-10-09 | 329K | 492K | 66.8% | 0 |
| 2026-10-08 | 278K | 517K | 53.8% | 0 |
| 2026-10-07 | 309K | 449K | 68.8% | 0 |
| 2026-10-06 | 279K | 394K | 70.7% | 0 |
| 2026-10-05 | 227K | 338K | 67.4% | 0 |
| 2026-10-02 | 230K | 352K | 65.3% | 2,700 |
| 2026-10-01 | 366K | 551K | 66.5% | 0 |
| 2026-09-30 | 193K | 318K | 60.8% | 0 |
| 2026-09-29 | 254K | 374K | 67.8% | 0 |
| 2026-09-28 | 167K | 254K | 65.7% | 0 |
| 2026-09-25 | 189K | 312K | 60.7% | 0 |
| 2026-09-24 | 190K | 260K | 73.2% | 0 |
| 2026-09-23 | 305K | 412K | 74.0% | 0 |
| 2026-09-22 | 270K | 400K | 67.6% | 0 |
| 2026-09-21 | 221K | 346K | 63.9% | 0 |
| 2026-09-18 | 235K | 333K | 70.7% | 3 |
| 2026-09-17 | 200K | 298K | 66.9% | 0 |
| 2026-09-16 | 236K | 344K | 68.5% | 0 |
| 2026-09-15 | 175K | 337K | 52.0% | 0 |
| 2026-09-14 | 231K | 334K | 69.3% | 0 |
| 2026-09-11 | 177K | 248K | 71.3% | 3 |
| 2026-09-10 | 263K | 341K | 77.3% | 1,975 |
| 2026-09-09 | 221K | 295K | 74.8% | 0 |
| 2026-09-08 | 256K | 350K | 73.3% | 227 |
| 2026-09-04 | 139K | 199K | 69.8% | 241 |
| 2026-09-03 | 202K | 335K | 60.2% | 0 |
| 2026-09-02 | 176K | 347K | 50.8% | 0 |
| 2026-09-01 | 151K | 295K | 51.2% | 0 |
| 2026-08-31 | 138K | 239K | 57.8% | 0 |
| 2026-08-28 | 129K | 208K | 62.3% | 58 |
Fails to deliver
SEC, the last 30 settlement dates with a fail. JSONAs of 11 September 2026, the fails-to-deliver balance in SBH is 5,388 shares, up 4,726 shares over the last settlement date. Over the last 30 readings it ranged from 4 shares (12 June 2026) to 71,954 shares (23 July 2026). The latest reading sits at the bottom of that range.
| Settlement | Shares failed | Price | Value |
|---|---|---|---|
| 2026-09-11 | 5,388 | $15.80 | $85K |
| 2026-09-04 | 662 | $16.47 | $11K |
| 2026-09-01 | 5,780 | $16.38 | $95K |
| 2026-08-31 | 2,119 | $16.55 | $35K |
| 2026-08-28 | 8,847 | $16.42 | $145K |
| 2026-08-26 | 233 | $16.46 | $4K |
| 2026-08-25 | 303 | $16.71 | $5K |
| 2026-08-24 | 58,268 | $16.57 | $966K |
| 2026-08-20 | 198 | $16.73 | $3K |
| 2026-08-17 | 9,459 | $16.42 | $155K |
| 2026-08-14 | 68 | $16.54 | $1K |
| 2026-08-06 | 18,243 | $15.79 | $288K |
| 2026-07-29 | 1,685 | $15.47 | $26K |
| 2026-07-24 | 51,250 | $14.49 | $743K |
| 2026-07-23 | 71,954 | $14.65 | $1.1M |
| 2026-07-20 | 1,250 | $14.88 | $19K |
| 2026-07-08 | 1,185 | $14.35 | $17K |
| 2026-07-02 | 24 | $14.22 | $341 |
| 2026-07-01 | 72 | $14.14 | $1K |
| 2026-06-30 | 65 | $14.26 | $927 |
| 2026-06-29 | 17,480 | $14.46 | $253K |
| 2026-06-26 | 73 | $14.14 | $1K |
| 2026-06-25 | 13 | $14.32 | $186 |
| 2026-06-24 | 1,822 | $13.32 | $24K |
| 2026-06-23 | 282 | $13.01 | $4K |
| 2026-06-22 | 22,940 | $13.83 | $317K |
| 2026-06-18 | 66,979 | $13.05 | $874K |
| 2026-06-17 | 4,978 | $13.38 | $67K |
| 2026-06-15 | 44 | $13.85 | $609 |
| 2026-06-12 | 4 | $13.56 | $54 |
Insider trades
SEC Form 4, newest first, 50 of 100 shown. JSONNo open-market insider trades were reported for SBH in the last 90 days. The most recent filings are listed below. Latest filing: Platz Marlo Michelle Cormier (Former SVP & CFO) on 2026-06-08.
| Date | Insider | Title | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|---|
| 2026-06-08 | Platz Marlo Michelle Cormier | Former SVP & CFO | Sell | 43K | $12.70 | $543K | 138K |
| 2026-06-08 | Platz Marlo Michelle Cormier | Former SVP & CFO | Option exercise | 12K | $11.78 | $138K | 181K |
| 2026-06-08 | Platz Marlo Michelle Cormier | Former SVP & CFO | Option exercise | 31K | $9.09 | $282K | 169K |
| 2026-04-21 | Cox Erin Nealy | Director | Option exercise | 51K | $0.00 | $0 | 56K |
| 2026-01-22 | Molloy Lawrence | Director | Option exercise | 15K | $0.00 | $0 | 30K |
| 2026-01-22 | Flur Dorlisa K | Director | Option exercise | 15K | $0.00 | $0 | 57K |
| 2026-01-22 | Bishop Rachel Rothe | Director | Option exercise | 15K | $0.00 | $0 | 36K |
| 2026-01-22 | BOYER JEFFREY N | Director | Option exercise | 15K | $0.00 | $0 | 42K |
| 2025-12-11 | McIntosh Kim | GVP, CONTROLLER & CAO | Sell | 6K | $15.71 | $93K | 21K |
| 2025-12-01 | Sherman Scott C | SVP, CLO and CHRO | Sell | 15K | $16.27 | $244K | 58K |
| 2025-11-15 | Sherman Scott C | SVP, CLO and CHRO | Tax withholding | 18K | $14.18 | $255K | 73K |
| 2025-11-15 | Sherman Scott C | SVP, CLO and CHRO | Option exercise | 48K | $0.00 | $0 | 91K |
| 2025-11-15 | Spinks Mark Gregory | President Beauty Systems Group | Tax withholding | 25K | $14.18 | $350K | 129K |
| 2025-11-15 | Spinks Mark Gregory | President Beauty Systems Group | Option exercise | 66K | $0.00 | $0 | 16K |
| 2025-11-15 | Platz Marlo Michelle Cormier | SVP & CFO | Tax withholding | 29K | $14.18 | $412K | 138K |
| 2025-11-15 | Platz Marlo Michelle Cormier | SVP & CFO | Option exercise | 77K | $0.00 | $0 | 167K |
| 2025-11-15 | Paulonis Denise | President & CEO | Tax withholding | 154K | $14.18 | $2.2M | 607K |
| 2025-11-15 | Paulonis Denise | President & CEO | Option exercise | 362K | $0.00 | $0 | 761K |
| 2025-11-15 | McIntosh Kim | GVP, CONTROLLER & CAO | Tax withholding | 6K | $14.18 | $89K | 27K |
| 2025-11-15 | McIntosh Kim | GVP, CONTROLLER & CAO | Option exercise | 17K | $0.00 | $0 | 33K |
| 2025-11-15 | Goss John Howard JR | SVP & President Sally Beauty | Tax withholding | 25K | $14.18 | $350K | 115K |
| 2025-11-15 | Goss John Howard JR | SVP & President Sally Beauty | Option exercise | 66K | $0.00 | $0 | 140K |
| 2025-09-04 | Rangel Max R. | Director | Buy | 4K | $14.07 | $49K | 4K |
| 2025-08-13 | Perelman Debra Golding | Director | Buy | 2K | $13.48 | $31K | 2K |
| 2025-08-08 | Paulonis Denise | President & CEO | Buy | 5K | $11.74 | $53K | 367K |
| 2025-08-07 | FERGUSON DIANA SUE | Director | Buy | 3K | $12.02 | $30K | 8K |
| 2025-01-24 | Conroy James Grant | Director | Option exercise | 12K | $0.00 | $0 | 12K |
| 2025-01-24 | BOYER JEFFREY N | Director | Option exercise | 15K | $0.00 | $0 | 28K |
| 2025-01-24 | Molloy Lawrence | Director | Option exercise | 15K | $0.00 | $0 | 15K |
| 2025-01-24 | Bishop Rachel Rothe | Director | Option exercise | 15K | $0.00 | $0 | 22K |
| 2025-01-24 | Flur Dorlisa K | Director | Option exercise | 15K | $0.00 | $0 | 43K |
| 2024-11-25 | McIntosh Kim | GVP, CONTROLLER & CAO | Sell | 4K | $14.53 | $62K | 17K |
| 2024-11-25 | Sherman Scott C | See Remarks | Sell | 14K | $14.49 | $196K | 42K |
| 2024-11-15 | Platz Marlo Michelle Cormier | SVP & CFO | Option exercise | 55K | $0.00 | $0 | 110K |
| 2024-11-15 | Platz Marlo Michelle Cormier | SVP & CFO | Tax withholding | 21K | $13.41 | $278K | 90K |
| 2024-11-15 | McIntosh Kim | GVP, CONTROLLER & CAO | Tax withholding | 3K | $13.41 | $42K | 21K |
| 2024-11-15 | McIntosh Kim | GVP, CONTROLLER & CAO | Option exercise | 13K | $0.00 | $0 | 24K |
| 2024-11-15 | Sherman Scott C | See Remarks | Option exercise | 33K | $0.00 | $0 | 68K |
| 2024-11-15 | Sherman Scott C | See Remarks | Tax withholding | 12K | $13.41 | $167K | 56K |
| 2024-11-15 | Goss John Howard JR | SVP & President Sally Beauty | Option exercise | 45K | $0.00 | $0 | 91K |
| 2024-11-15 | Goss John Howard JR | SVP & President Sally Beauty | Tax withholding | 17K | $13.41 | $226K | 74K |
| 2024-11-15 | Paulonis Denise | President & CEO | Option exercise | 284K | $0.00 | $0 | 473K |
| 2024-11-15 | Paulonis Denise | President & CEO | Tax withholding | 110K | $13.41 | $1.5M | 362K |
| 2024-11-15 | Spinks Mark Gregory | See remarks | Tax withholding | 17K | $13.41 | $226K | 88K |
| 2024-11-15 | Spinks Mark Gregory | See remarks | Option exercise | 45K | $0.00 | $0 | 104K |
| 2024-11-15 | Edwards Mary Beth Beth | See remarks | Tax withholding | 12K | $13.41 | $167K | 48K |
| 2024-11-15 | Edwards Mary Beth Beth | See remarks | Option exercise | 33K | $0.00 | $0 | 61K |
| 2024-10-01 | Paulonis Denise | President & CEO | Option exercise | 28K | $0.00 | $0 | 199K |
| 2024-10-01 | Paulonis Denise | President & CEO | Tax withholding | 11K | $13.49 | $143K | 189K |
| 2024-02-22 | Sherman Scott C | See Remarks | Sell | 2K | $12.96 | $26K | 35K |
Form 4 filings are due within two business days of the trade. Insiders sell for many reasons that say nothing about the company; open-market buys are rarer.
Planned sales (Form 144)
Newest first. JSON3 Form 144 notices on file for SBH worth $872K at the prices reported; 0 in the last 90 days worth $0. Latest: Marlo Cormier filed on 2026-06-08 to sell 42,771 shares ($535K) from 2026-06-08.
| Filed | Seller | Shares | Market value | Of outstanding | Sale from | Broker |
|---|---|---|---|---|---|---|
| 2026-06-08 | Marlo CormierOfficer | 43K | $535K | 0.044% | 2026-06-08 | UBS Financial Services Inc |
| 2025-12-11 | Kim McIntoshOfficer | 6K | $93K | 0.006% | 2025-12-11 | UBS Financial Services Inc |
| 2025-12-01 | Scott C. ShermanOfficer | 15K | $244K | 0.015% | 2025-12-01 | UBS Financial Services Inc |
Large holders (13D and 13G)
One row per reporting person with its latest filing, newest first. JSON5 holders report 5% or more of SBH in their latest filing, all on Schedule 13G (passive). The largest reported stake is SCHRODER INVESTMENT MANAGEMENT GROUP at 8.6% of the class (8,442,182 shares), filed 2026-02-13 for an event on 2025-12-31.
| Filed | Form | Holder | Shares | Of class | Event |
|---|---|---|---|---|---|
| 2026-10-08 | 13G/Ano. 1 | Dimensional Fund Advisors LPinvestment adviser | 6.1M | 6.5% | 2026-09-30 |
| 2026-04-30 | 13G | Vanguard Capital Managementinvestment adviser | 5.0M | 5.1% | 2026-03-31 |
| 2026-04-29 | 13G | Vanguard Portfolio Managementinvestment adviser | 6.4M | 6.6% | 2026-03-31 |
| 2026-03-27 | 13G/Ano. 15 | The Vanguard Groupinvestment adviser | 0 | 0.0% | 2026-03-13 |
| 2026-02-13 | 13G/Ano. 1 | SCHRODER INVESTMENT MANAGEMENT GROUPinvestment adviser | 8.4M | 8.6% | 2025-12-31 |
| 2026-02-13 | 13G/Ano. 1 | Schroder Investment Management Limitedinvestment adviser | 8.3M | 8.5% | 2025-12-31 |
| 2026-02-13 | 13G/Ano. 1 | Schroder & Co. Limitedinvestment adviser | 56K | 0.1% | 2025-12-31 |
| 2026-02-13 | 13G/Ano. 1 | Schroder Investment Management North America Limitedinvestment adviser | 27K | 0.0% | 2025-12-31 |
13F holders
Tracked managers holding SBH at their latest 13F. JSON6 of the 30 tracked managers held SBH at their latest 13F, $112.5M in total at quarter-end prices. Fisher Asset Management is the largest at $53.2M (0.0% of its portfolio) as of 2026-06-30. Over the prior quarter 3 added shares and 3 cut.
| Fund | Quarter | Shares | Value | Of portfolio | Change in shares |
|---|---|---|---|---|---|
| Fisher Asset Management | 2026-06-30 | 3.8M | $53.2M | 0.02% | -93K |
| D. E. Shaw & Co. | 2026-06-30 | 2.9M | $41.5M | 0.02% | +177K |
| Millennium Management | 2026-06-30 | 788K | $11.1M | 0.00% | +42K |
| AQR Capital Management | 2026-06-30 | 343K | $4.8M | 0.00% | +25K |
| Citadel Advisors | 2026-06-30 | 106K | $1.5M | 0.00% | -30K |
| Two Sigma Investments | 2026-06-30 | 25K | $358K | 0.00% | -2K |
Only the 30 tracked managers on the funds hub; a 13F reports long positions in US listed stock at quarter end, 45 days late, and says nothing about shorts or positions sold since.
What this page is
Sally Beauty Holdings in the regulatory record
Regulators publish company data in separate files that never sit next to each other: FINRA's twice-monthly short interest, its daily short sale volume, the SEC's fails-to-deliver counts, and each insider's Form 4. A company page puts those series for one ticker on one URL, with planned sales, large holders, 13F holders and financials beside them, so the short position, the daily flow, the settlement fails and what insiders are doing can be read together.
Each section has its own history table, a one-line summary of the latest figures and its own JSON and CSV links, and says when its source last updated.
This page follows Sally Beauty Holdings (SBH), SEC CIK 1368458, listed on NYSE, classified by the SEC as retail-retail stores, nec. The cross-market tables live on the short interest and insider transactions hubs.
Source and updates
- Short interest
- FINRA consolidated short interestSource: FINRA.Twice a month, about eight business days after settlement. Latest 2026-09-30.JSON and CSV
- Daily short volume
- FINRA Reg SHO daily filesSource: FINRA.Every trading day, the morning after FINRA posts it. Latest 2026-10-09.JSON and CSV
- Fails to deliver
- SEC fails-to-deliver dataSource: SEC.Twice a month, a few weeks after the half month ends. Latest 2026-09-11.JSON and CSV
- Planned sales
- SEC EDGAR Form 144Source: SEC.New notices appear shortly after the SEC posts them; a notice is filed on or before the sale. Latest 2026-06-08.JSON and CSV
- Large holders
- SEC EDGAR Schedule 13D and 13GSource: SEC.New filings appear shortly after the SEC posts them. A 13D is due within five business days of crossing 5%; a 13G follows the passive schedule. Latest 2026-10-08.JSON and CSV
- 13F holders
- SEC EDGAR Form 13F-HRSource: SEC.Quarterly, filed within 45 days of quarter end; 30 tracked managers. Latest 2026-06-30.JSON and CSV
- Earnings dates
- SEC EDGAR 8-K filings (Item 2.02)Source: SEC.Twice a day. Reported dates come from the company's 8-K filings; the next date is marked as an estimate until the 8-K arrives. Latest 2026-08-03.JSON and CSV
- Insider trades
- SEC EDGAR Form 4Source: SEC.New filings appear shortly after the SEC posts them; they're due two business days after the trade. Latest 2026-06-08.JSON and CSV
- Company record
- EDGAR filing index for CIK 1368458Ticker, name and exchange from the SEC's company list, refreshed weekly.
- Rate limits
- 10 requests a minute without a key, 30 with a free key from a free account.
How to read it
- Read the position against the flow: rising short interest with a high daily short share is new shorting; rising short interest with a normal short share is old shorts holding on.
- Insider buys next to a large short position are rare and stand out; insider sells next to one are common and mean little.
- Fails to deliver matter relative to the float, not in absolute shares; a million failed shares in a mega cap is noise.
Analysis of what the data shows, not advice. XOOMAR does not recommend buying, selling or holding anything.
Other companies the SEC classifies as retail-retail stores, nec
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Frequently Asked Questions
How much of SBH is sold short?
What is SBH's daily short volume?
Does SBH have fails to deliver?
Are SBH insiders buying or selling?
Have SBH insiders filed to sell?
Who owns 5% or more of SBH?
Which tracked 13F managers own SBH?
Data on this page is provided for informational purposes only and is not financial advice. See our editorial policy.