Primo Brands (PRMB)
Primo Brands on one page: short interest, daily short volume, fails to deliver, planned sales, large holders, 13F holders, earnings dates and insider trades. Listed on NYSE, classified by the SEC as beverages.
30.7M
Short interest
settlement 2026-10-15
6.3
Days to cover
-1.7 days vs prior
35.2%
Short share of volume
2026-11-02
59,661
Fails to deliver
settlement 2026-10-13
Thu 5 Nov
Next earnings
estimated date
-$992.8M
Insider flow, 90 days
2 buys, 2 sells
As of 2026-11-02.
Short interest
FINRA, twice a month. The newest 47 settlements in the table, 47 in the chart. JSONAs of 15 October 2026, short interest in PRMB is 30,711,444 shares, up 1,203,348 shares over the last month. Over the last 47 readings it ranged from 2,960,246 shares (29 November 2024) to 41,934,428 shares (13 February 2026). At the reported average volume of 4.9M shares a day that is 6.3 days to cover.
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| Settlement | Shares short | Change | Avg daily volume | Days to cover |
|---|---|---|---|---|
| 2026-10-15 | 30,711,444 | +0.5% | 4,889,172 | 6.28 |
| 2026-09-30 | 30,565,719 | +3.6% | 3,816,356 | 8.01 |
| 2026-09-15 | 29,508,096 | +4.1% | 5,449,441 | 5.41 |
| 2026-08-31 | 28,356,057 | +6.7% | 3,365,099 | 8.43 |
| 2026-08-14 | 26,567,229 | -13.7% | 6,195,446 | 4.29 |
| 2026-07-31 | 30,781,116 | +3.5% | 2,198,002 | 14.00 |
| 2026-07-15 | 29,728,637 | -9.2% | 2,867,156 | 10.37 |
| 2026-06-30 | 32,735,858 | -13.8% | 3,009,364 | 10.88 |
| 2026-06-15 | 37,981,405 | -1.4% | 3,438,399 | 11.05 |
| 2026-05-29 | 38,516,392 | -2.8% | 3,966,505 | 9.71 |
| 2026-05-15 | 39,628,970 | +8.5% | 5,146,924 | 7.70 |
| 2026-04-30 | 36,530,352 | -1.1% | 3,726,918 | 9.80 |
| 2026-04-15 | 36,916,532 | -0.6% | 3,566,952 | 10.35 |
| 2026-03-31 | 37,119,886 | +9.7% | 5,298,451 | 7.01 |
| 2026-03-13 | 33,833,644 | +0.9% | 4,810,022 | 7.03 |
| 2026-02-27 | 33,527,836 | -20.1% | 7,828,347 | 4.28 |
| 2026-02-13 | 41,934,428 | +12.7% | 4,999,442 | 8.39 |
| 2026-01-30 | 37,219,416 | +4.7% | 5,715,015 | 6.51 |
| 2026-01-15 | 35,544,083 | +11.9% | 7,882,254 | 4.51 |
| 2025-12-31 | 31,757,206 | +9.3% | 4,123,885 | 7.70 |
| 2025-12-15 | 29,060,033 | +63.7% | 7,809,305 | 3.72 |
| 2025-11-28 | 17,752,956 | +22.9% | 8,132,931 | 2.18 |
| 2025-11-14 | 14,443,422 | -12.7% | 16,579,260 | 1.00 |
| 2025-10-31 | 16,538,131 | -13.1% | 3,151,305 | 5.25 |
| 2025-10-15 | 19,035,922 | -13.1% | 3,551,038 | 5.36 |
| 2025-09-30 | 21,905,285 | +26.1% | 5,142,535 | 4.26 |
| 2025-09-15 | 17,364,301 | +57.5% | 5,119,570 | 3.39 |
| 2025-08-29 | 11,026,520 | +7.5% | 4,689,632 | 2.35 |
| 2025-08-15 | 10,256,650 | -29.7% | 9,247,409 | 1.11 |
| 2025-07-31 | 14,581,295 | +13.9% | 4,166,478 | 3.50 |
| 2025-07-15 | 12,802,386 | -18.8% | 6,652,583 | 1.92 |
| 2025-06-30 | 15,761,768 | +30.1% | 10,718,772 | 1.47 |
| 2025-06-13 | 12,119,131 | -4.0% | 8,146,769 | 1.49 |
| 2025-05-30 | 12,627,199 | +3.0% | 5,404,523 | 2.34 |
| 2025-05-15 | 12,261,518 | +20.3% | 7,454,797 | 1.64 |
| 2025-04-30 | 10,190,532 | +4.8% | 2,887,578 | 3.53 |
| 2025-04-15 | 9,723,652 | -24.9% | 4,917,838 | 1.98 |
| 2025-03-31 | 12,954,422 | +22.9% | 4,446,728 | 2.91 |
| 2025-03-14 | 10,541,225 | +50.4% | 6,464,682 | 1.63 |
| 2025-02-28 | 7,009,539 | +8.5% | 3,144,258 | 2.23 |
| 2025-02-14 | 6,460,131 | -3.3% | 1,585,248 | 4.08 |
| 2025-01-31 | 6,679,045 | -4.4% | 1,381,591 | 4.83 |
| 2025-01-15 | 6,989,509 | +3.1% | 2,559,719 | 2.73 |
| 2024-12-31 | 6,778,897 | +70.9% | 3,337,942 | 2.03 |
| 2024-12-13 | 3,967,084 | +34.0% | 2,450,207 | 1.62 |
| 2024-11-29 | 2,960,246 | -0.6% | 1,869,996 | 1.58 |
| 2024-11-15 | 2,978,799 | +100.0% | 1,392,894 | 2.14 |
Daily short volume
FINRA Reg SHO, the last 30 sessions. JSONAs of 2 November 2026, the short share of PRMB volume is 35.2%, down 30.7 points over the last five sessions. Over the last 30 readings it ranged from 15.3% (29 October 2026) to 75.5% (24 September 2026). The latest reading is 15.0 points below the 30-session average of 50.1%, on 3.0M shares reported.
| Date | Short volume | Total volume | Short share | Exempt |
|---|---|---|---|---|
| 2026-11-02 | 1.1M | 3.0M | 35.2% | 5 |
| 2026-10-30 | 340K | 1.4M | 24.7% | 80 |
| 2026-10-29 | 599K | 3.9M | 15.3% | 19 |
| 2026-10-28 | 707K | 1.1M | 61.5% | 300 |
| 2026-10-27 | 708K | 1.4M | 50.8% | 0 |
| 2026-10-26 | 1.0M | 1.6M | 65.8% | 6 |
| 2026-10-23 | 554K | 1.2M | 47.1% | 0 |
| 2026-10-22 | 889K | 1.7M | 53.0% | 0 |
| 2026-10-21 | 1.5M | 2.1M | 69.7% | 619 |
| 2026-10-20 | 653K | 1.7M | 38.8% | 774 |
| 2026-10-19 | 551K | 1.5M | 37.4% | 71 |
| 2026-10-16 | 952K | 2.9M | 33.0% | 0 |
| 2026-10-15 | 525K | 1.7M | 30.2% | 0 |
| 2026-10-14 | 423K | 1.2M | 35.8% | 107 |
| 2026-10-13 | 419K | 1.1M | 38.8% | 5 |
| 2026-10-12 | 601K | 1.4M | 43.7% | 7 |
| 2026-10-09 | 520K | 1.7M | 30.1% | 1,880 |
| 2026-10-08 | 584K | 2.6M | 22.2% | 0 |
| 2026-10-07 | 2.9M | 5.4M | 53.8% | 383 |
| 2026-10-06 | 711K | 1.4M | 50.7% | 218 |
| 2026-10-05 | 1.1M | 1.5M | 71.6% | 296 |
| 2026-10-02 | 537K | 889K | 60.5% | 0 |
| 2026-10-01 | 706K | 1.1M | 62.9% | 600 |
| 2026-09-30 | 772K | 1.1M | 73.0% | 0 |
| 2026-09-29 | 649K | 983K | 66.1% | 0 |
| 2026-09-28 | 1.1M | 1.4M | 73.7% | 4 |
| 2026-09-25 | 561K | 842K | 66.6% | 2,035 |
| 2026-09-24 | 853K | 1.1M | 75.5% | 2,363 |
| 2026-09-23 | 825K | 1.5M | 54.4% | 755 |
| 2026-09-22 | 1.3M | 2.0M | 62.1% | 32 |
Fails to deliver
SEC, the last 30 settlement dates with a fail. JSONAs of 13 October 2026, the fails-to-deliver balance in PRMB is 59,661 shares, up 59,542 shares over the last settlement date. Over the last 30 readings it ranged from 30 shares (10 July 2026) to 203,334 shares (1 July 2026).
| Settlement | Shares failed | Price | Value |
|---|---|---|---|
| 2026-10-13 | 59,661 | $19.18 | $1.1M |
| 2026-10-09 | 119 | $19.34 | $2K |
| 2026-10-08 | 176 | $19.00 | $3K |
| 2026-10-07 | 49,705 | $19.22 | $955K |
| 2026-10-06 | 48,786 | $19.88 | $970K |
| 2026-09-21 | 648 | $20.52 | $13K |
| 2026-09-17 | 2,416 | $21.15 | $51K |
| 2026-09-01 | 968 | $22.82 | $22K |
| 2026-08-24 | 612 | $23.12 | $14K |
| 2026-08-07 | 10,300 | $23.91 | $246K |
| 2026-07-17 | 163,184 | $25.39 | $4.1M |
| 2026-07-10 | 30 | $23.64 | $709 |
| 2026-07-09 | 2,378 | $23.66 | $56K |
| 2026-07-07 | 1,360 | $25.28 | $34K |
| 2026-07-02 | 2,369 | $24.52 | $58K |
| 2026-07-01 | 203,334 | $24.44 | $5.0M |
| 2026-06-10 | 50,410 | $23.38 | $1.2M |
| 2026-06-04 | 1,413 | $24.19 | $34K |
| 2026-06-02 | 3,599 | $24.49 | $88K |
| 2026-06-01 | 41,212 | $24.80 | $1.0M |
| 2026-05-27 | 150,000 | $23.97 | $3.6M |
| 2026-05-26 | 8,333 | $23.49 | $196K |
| 2026-05-19 | 632 | $23.50 | $15K |
| 2026-05-18 | 1,659 | $23.18 | $38K |
| 2026-05-08 | 187 | $22.24 | $4K |
| 2026-05-04 | 381 | $20.03 | $8K |
| 2026-04-30 | 8,359 | $19.30 | $161K |
| 2026-04-27 | 2,077 | $20.40 | $42K |
| 2026-04-23 | 646 | $20.08 | $13K |
| 2026-04-20 | 21,927 | $20.89 | $458K |
Insider trades
SEC Form 4, newest first. JSONOver the last 90 days PRMB insiders reported 2 open-market buys ($2.0M) against 2 sells ($994.8M), so the dollar flow leans toward selling. Latest filing: STANBROOK STEVEN P (Director) on 2026-09-30.
| Date | Insider | Title | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|---|
| 2026-09-30 | STANBROOK STEVEN P | Director | Grant | 2K | $19.05 | $30K | 197K |
| 2026-08-10 | FOSS ERIC J | Exec. Chair and CEO | Buy | 100 | $24.30 | $2K | 574K |
| 2026-08-10 | FOSS ERIC J | Exec. Chair and CEO | Buy | 84K | $23.80 | $2.0M | 574K |
| 2026-08-07 | ORCP III DE TopCo GP, LLC | 10% owner | Sell | 20.4M | $24.37 | $497.4M | 95.8M |
| 2026-08-07 | Lee Tony W | Director, 10% owner | Sell | 20.4M | $24.37 | $497.4M | 95.8M |
| 2026-07-14 | Sudhanshu Priyadarshi | Director | Grant | 6K | $0.00 | $0 | 6K |
| 2026-06-30 | STANBROOK STEVEN P | Director | Grant | 1K | $24.44 | $30K | 196K |
| 2026-05-15 | Brimmer Andrea C | Director | Grant | 7K | $0.00 | $0 | 7K |
| 2026-04-28 | STANBROOK STEVEN P | Director | Grant | 9K | $0.00 | $0 | 194K |
| 2026-04-28 | Prim Billy D | Director | Grant | 9K | $0.00 | $0 | 1.1M |
| 2026-04-28 | PAK MINSOK | Director | Grant | 9K | $0.00 | $0 | 12K |
| 2026-04-28 | Metropoulos C. Dean | Director | Grant | 429 | $19.69 | $8K | 21K |
| 2026-04-28 | Fowden Jeremy SG | Director | Grant | 9K | $0.00 | $0 | 1.3M |
| 2026-04-28 | Cramer Michael John | Director | Grant | 9K | $0.00 | $0 | 27K |
| 2026-04-28 | Cates Susan E. | Director | Grant | 9K | $0.00 | $0 | 81K |
| 2026-04-28 | Bomhard Britta | Director | Grant | 9K | $0.00 | $0 | 72K |
| 2026-03-31 | STANBROOK STEVEN P | Director | Grant | 2K | $18.83 | $30K | 185K |
| 2026-03-31 | Metropoulos C. Dean | Director | Grant | 1K | $18.83 | $27K | 20K |
| 2026-01-23 | Hass David W. | Chief Financial Officer | Tax withholding | 3K | $19.26 | $52K | 364K |
| 2026-01-15 | PAK MINSOK | Director | Grant | 3K | $0.00 | $0 | 3K |
| 2026-01-03 | Hass David W. | Chief Financial Officer | Tax withholding | 18K | $16.19 | $292K | 367K |
| 2026-01-03 | Ausher Jason R | Chief Accounting Officer | Tax withholding | 4K | $16.19 | $62K | 103K |
| 2025-12-31 | STANBROOK STEVEN P | Director | Grant | 2K | $16.35 | $36K | 184K |
| 2025-12-31 | Metropoulos C. Dean | Director | Grant | 2K | $16.35 | $27K | 19K |
| 2025-12-11 | Kim Hih Song | Chief Administrative Officer | Tax withholding | 2K | $16.08 | $26K | 38K |
| 2025-12-11 | Hass David W. | Chief Financial Officer | Tax withholding | 3K | $16.08 | $53K | 385K |
| 2025-12-11 | Austin Robert P | Chief Operating Officer | Tax withholding | 2K | $16.08 | $33K | 28K |
| 2025-12-11 | Ausher Jason R | Chief Accounting Officer | Tax withholding | 325 | $16.08 | $5K | 107K |
| 2025-12-10 | Kim Hih Song | Chief Administrative Officer | Grant | 24K | $0.00 | $0 | 39K |
| 2025-12-10 | Hass David W. | Chief Financial Officer | Grant | 35K | $0.00 | $0 | 388K |
| 2025-12-10 | FOSS ERIC J | Exec. Chair and CEO | Grant | 130K | $0.00 | $0 | 490K |
| 2025-12-10 | Austin Robert P | Chief Operating Officer | Grant | 18K | $0.00 | $0 | 30K |
| 2025-12-10 | Ausher Jason R | Chief Accounting Officer | Grant | 6K | $0.00 | $0 | 107K |
| 2025-12-08 | Hass David W. | Chief Financial Officer | Tax withholding | 3K | $15.47 | $41K | 353K |
| 2025-12-08 | Ausher Jason R | Chief Accounting Officer | Tax withholding | 376 | $15.47 | $6K | 101K |
| 2025-12-07 | Hass David W. | Chief Financial Officer | Tax withholding | 503 | $15.47 | $8K | 356K |
| 2025-12-07 | Ausher Jason R | Chief Accounting Officer | Tax withholding | 427 | $15.47 | $7K | 101K |
| 2025-11-13 | STANBROOK STEVEN P | Director | Buy | 55K | $16.43 | $896K | 182K |
| 2025-11-12 | FOSS ERIC J | Exec. Chair and CEO | Buy | 5K | $16.15 | $80K | 360K |
| 2025-11-11 | Hass David W. | Chief Financial Officer | Buy | 16K | $15.71 | $250K | 65K |
| 2025-11-11 | FOSS ERIC J | Exec. Chair and CEO | Buy | 123K | $15.52 | $1.9M | 355K |
| 2025-11-10 | Cramer Michael John | Director | Buy | 5K | $15.73 | $79K | 18K |
| 2025-11-07 | FOSS ERIC J | Exec. Chair and CEO | Grant | 207K | $0.00 | $0 | 232K |
| 2025-09-30 | STANBROOK STEVEN P | Director | Grant | 2K | $22.10 | $45K | 127K |
| 2025-09-30 | Metropoulos C. Dean | Director | Grant | 1K | $22.10 | $27K | 17K |
| 2025-08-14 | Cramer Michael John | Director | Buy | 4K | $24.46 | $98K | 13K |
| 2025-08-13 | Rietbroek Robbert | Chief Executive Officer | Buy | 8K | $24.12 | $200K | 586K |
| 2025-08-12 | STANBROOK STEVEN P | Director | Buy | 12K | $24.04 | $298K | 125K |
| 2025-06-30 | STANBROOK STEVEN P | Director | Grant | 2K | $29.62 | $45K | 113K |
| 2025-06-30 | Metropoulos C. Dean | Director | Grant | 928 | $29.62 | $27K | 16K |
| 2025-05-12 | Triton Water Equity Holdings GP, LLC | TenPercentOwner | Sell | 50.7M | $31.67 | $1.60B | 116.2M |
| 2025-05-12 | Lee Tony W | Director,TenPercentOwner | Sell | 50.7M | $31.67 | $1.60B | 116.2M |
| 2025-05-01 | Prim Billy D | Director | Grant | 5K | $0.00 | $0 | 1.1M |
| 2025-05-01 | Barker Kurtis T | Director | Grant | 5K | $0.00 | $0 | 9K |
| 2025-05-01 | Cates Susan E. | Director | Grant | 5K | $0.00 | $0 | 72K |
| 2025-05-01 | Bomhard Britta | Director | Grant | 5K | $0.00 | $0 | 63K |
| 2025-05-01 | FOSS ERIC J | Director | Grant | 5K | $0.00 | $0 | 25K |
| 2025-05-01 | Cramer Michael John | Director | Grant | 5K | $0.00 | $0 | 9K |
| 2025-05-01 | Metropoulos C. Dean | Director | Grant | 11K | $0.00 | $0 | 15K |
| 2025-05-01 | STANBROOK STEVEN P | Director | Grant | 5K | $0.00 | $0 | 111K |
| 2025-05-01 | Fowden Jeremy SG | Director | Grant | 5K | $0.00 | $0 | 1.3M |
| 2025-03-31 | Metropoulos C. Dean | Director | Grant | 774 | $0.00 | $0 | 4K |
| 2025-03-31 | STANBROOK STEVEN P | Director | Grant | 1K | $0.00 | $0 | 106K |
| 2025-03-12 | Triton Water Equity Holdings GP, LLC | TenPercentOwner | Sell | 51.8M | $29.50 | $1.53B | 166.9M |
| 2025-03-12 | Lee Tony W | Director,TenPercentOwner | Sell | 51.8M | $29.50 | $1.53B | 166.9M |
| 2025-02-21 | Poe Marni Morgan | Gen. Counsel & Corp. Secretary | Tax withholding | 17K | $34.07 | $571K | 546K |
| 2025-02-21 | Poe Marni Morgan | Gen. Counsel & Corp. Secretary | Exercise (in or at the money) | 37K | $9.25 | $343K | 562K |
| 2025-02-12 | Lee Tony W | Director,TenPercentOwner | Exercise or conversion | 64.5M | price not stated in the filing | not stated | 218.6M |
| 2025-02-12 | Spielvogel Scott | TenPercentOwner | Exercise or conversion | 64.5M | price not stated in the filing | not stated | 218.6M |
| 2025-01-23 | Hass David W. | Chief Financial Officer | Tax withholding | 2K | $32.57 | $65K | 357K |
| 2025-01-01 | Rietbroek Robbert | Chief Executive Officer | Tax withholding | 50K | $30.77 | $1.5M | 332K |
| 2024-12-28 | Poe Marni Morgan | Gen. Counsel & Corp. Secretary | Tax withholding | 19K | $31.15 | $578K | 346K |
| 2024-12-28 | Ausher Jason R | Chief Accounting Officer | Tax withholding | 3K | $31.15 | $102K | 58K |
| 2024-12-28 | Hass David W. | Chief Financial Officer | Tax withholding | 5K | $31.15 | $161K | 183K |
| 2024-12-11 | Poe Marni Morgan | Gen. Counsel & Corp. Secretary | Grant | 15K | $0.00 | $0 | 365K |
| 2024-12-11 | Hass David W. | Chief Financial Officer | Grant | 22K | $0.00 | $0 | 188K |
| 2024-12-11 | Austin Robert P | Chief Operating Officer | Grant | 12K | $0.00 | $0 | 12K |
| 2024-12-11 | Ausher Jason R | Chief Accounting Officer | Grant | 4K | $0.00 | $0 | 61K |
| 2024-12-11 | Rietbroek Robbert | Chief Executive Officer | Grant | 81K | $0.00 | $0 | 382K |
| 2024-12-11 | Kim Hih Song | Chief Administrative Officer | Grant | 15K | $0.00 | $0 | 15K |
| 2024-12-09 | Ausher Jason R | Chief Accounting Officer | Tax withholding | 381 | $31.10 | $12K | 57K |
| 2024-12-09 | Hass David W. | Chief Financial Officer | Tax withholding | 602 | $31.10 | $19K | 166K |
| 2024-12-09 | Poe Marni Morgan | Gen. Counsel & Corp. Secretary | Tax withholding | 2K | $31.10 | $67K | 349K |
| 2024-12-08 | Ausher Jason R | Chief Accounting Officer | Tax withholding | 375 | $31.10 | $12K | 58K |
| 2024-12-08 | Hass David W. | Chief Financial Officer | Tax withholding | 4K | $31.10 | $118K | 167K |
| 2024-12-08 | Poe Marni Morgan | Gen. Counsel & Corp. Secretary | Tax withholding | 3K | $31.10 | $95K | 351K |
| 2024-12-07 | Ausher Jason R | Chief Accounting Officer | Tax withholding | 427 | $30.53 | $13K | 58K |
| 2024-12-07 | Hass David W. | Chief Financial Officer | Tax withholding | 508 | $30.53 | $16K | 170K |
| 2024-12-07 | Poe Marni Morgan | Gen. Counsel & Corp. Secretary | Tax withholding | 2K | $30.53 | $74K | 354K |
| 2024-11-08 | Cramer Michael John | Director | Grant | 3K | $0.00 | $0 | 3K |
| 2024-11-08 | Lee Tony W | Director | Grant | 154.1M | price not stated in the filing | not stated | 154.1M |
| 2024-11-08 | Metropoulos C. Dean | Director | Grant | 3K | $0.00 | $0 | 3K |
| 2024-11-08 | Barker Kurtis T | Director | Grant | 3K | $0.00 | $0 | 3K |
| 2024-11-08 | Bomhard Britta | Director | Grant | 787 | $24.21 | $19K | 57K |
| 2024-11-08 | FOSS ERIC J | Director | Grant | 787 | $24.21 | $19K | 19K |
| 2024-11-08 | FOWDEN JEREMY S G | Director | Grant | 787 | $24.21 | $19K | 1.3M |
| 2024-11-08 | STANBROOK STEVEN P | Director | Grant | 787 | $24.21 | $19K | 105K |
| 2024-11-08 | Cates Susan E. | Director | Grant | 787 | $24.21 | $19K | 67K |
| 2024-11-08 | PRIM BILLY D | Director | Grant | 787 | $24.21 | $19K | 1.1M |
Form 4 filings are due within two business days of the trade. Insiders sell for many reasons that say nothing about the company; open-market buys are rarer.
Planned sales (Form 144)
Newest first. JSON1 Form 144 notice on file for PRMB worth $295.1M at the prices reported; 0 in the last 90 days worth $0. Latest: Triton Water Parent Holdings, LP filed on 2025-12-08 to sell 18,593,729 shares ($295.1M) from 2025-12-08.
| Filed | Seller | Shares | Market value | Of outstanding | Sale from | Broker |
|---|---|---|---|---|---|---|
| 2025-12-08 | Triton Water Parent Holdings, LPAffiliate | 18.6M | $295.1M | 5.021% | 2025-12-08 | J.P. Morgan Securities LLC |
Large holders (13D and 13G)
One row per reporting person with its latest filing, newest first. JSON11 holders report 5% or more of PRMB in their latest filing, 9 on Schedule 13D (active intent). The largest reported stake is R. Scott Spielvogel at 31.4% of the class (116,210,806 shares), filed 2025-12-08 for an event on 2025-12-08.
| Filed | Form | Holder | Shares | Of class | Event |
|---|---|---|---|---|---|
| 2026-08-10 | 13D/Ano. 7 | ORCP III DE TopCo GP, LLCother entity | 95.8M | 26.5% | 2026-08-06 |
| 2026-08-10 | 13D/Ano. 7 | Triton Water Parent Holdings, LPpartnership | 95.8M | 26.5% | 2026-08-06 |
| 2026-08-10 | 13D/Ano. 7 | Scott Spielvogelindividual | 95.8M | 26.5% | 2026-08-06 |
| 2026-08-10 | 13D/Ano. 7 | Tony W. Leeindividual | 95.8M | 26.5% | 2026-08-06 |
| 2026-08-10 | 13D/Ano. 7 | Triton Water Equity Holdings, LPpartnership | 77.2M | 21.3% | 2026-08-06 |
| 2026-08-10 | 13D/Ano. 7 | Triton Water Equity Holdings, GP, LLCother entity | 77.2M | 21.3% | 2026-08-06 |
| 2026-08-10 | 13D/Ano. 7 | Triton Water Forward Holdings, LPpartnership | 18.6M | 5.1% | 2026-08-06 |
| 2026-08-10 | 13D/Ano. 7 | Triton Water Forward Holdings GP, LLCother entity | 18.6M | 5.1% | 2026-08-06 |
| 2026-08-06 | 13G/Ano. 4 | FMR LLCparent holding company | 25.0M | 6.9% | 2026-06-30 |
| 2026-08-06 | 13G/Ano. 4 | Abigail P. Johnsonindividual | 25.0M | 6.9% | 2026-06-30 |
| 2026-03-27 | 13G/Ano. 2 | The Vanguard Groupinvestment adviser | 0 | 0.0% | 2026-03-13 |
| 2026-02-17 | 13G/Ano. 1 | VIKING GLOBAL INVESTORS LPpartnership | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | VIKING GLOBAL PERFORMANCE LLCother entity | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | Viking Global Equities II LPpartnership | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | Viking Global Equities Master Ltd.corporation | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | Viking Long Fund GP LLCother entity | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | Viking Long Fund Master Ltd.corporation | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | Viking Global Opportunities Parent GP LLCother entity | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | Viking Global Opportunities GP LLCother entity | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | Viking Global Opportunities Portfolio GP LLCother entity | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | Viking Global Opportunities Liquid Portfolio Sub-Master LPpartnership | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | HALVORSEN OLE ANDREASindividual | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | Ott David C.individual | 0 | 0.0% | 2025-12-31 |
| 2026-02-17 | 13G/Ano. 1 | Shabet Rose Sharonindividual | 0 | 0.0% | 2025-12-31 |
| 2025-12-08 | 13D/Ano. 6 | R. Scott Spielvogelindividual | 116.2M | 31.4% | 2025-12-08 |
13F holders
Tracked managers holding PRMB at their latest 13F. JSON8 of the 30 tracked managers held PRMB at their latest 13F, $266.6M in total at quarter-end prices. Point72 Asset Management is the largest at $90.1M (0.1% of its portfolio) as of 2026-06-30. Over the prior quarter 4 added shares and 4 cut.
| Fund | Quarter | Shares | Value | Of portfolio | Change in shares |
|---|---|---|---|---|---|
| Point72 Asset Management | 2026-06-30 | 3.7M | $90.1M | 0.10% | -4.7M |
| Greenlight Capital (DME Capital) | 2026-06-30 | 2.8M | $69.0M | 1.77% | new |
| Citadel Advisors | 2026-06-30 | 2.8M | $68.3M | 0.01% | +1.6M |
| Millennium Management | 2026-06-30 | 1.4M | $33.8M | 0.01% | -1.1M |
| AQR Capital Management | 2026-06-30 | 128K | $3.1M | 0.00% | +18K |
| Renaissance Technologies | 2026-06-30 | 66K | $1.6M | 0.00% | new |
| Bridgewater Associates | 2026-06-30 | 14K | $346K | 0.00% | -7K |
| D. E. Shaw & Co. | 2026-06-30 | 11K | $264K | 0.00% | -22K |
Only the 30 tracked managers on the funds hub; a 13F reports long positions in US listed stock at quarter end, 45 days late, and says nothing about shorts or positions sold since.
What this page is
Primo Brands in the regulatory record
Regulators publish company data in separate files that never sit next to each other: FINRA's twice-monthly short interest, its daily short sale volume, the SEC's fails-to-deliver counts, and each insider's Form 4. A company page puts those series for one ticker on one URL, with planned sales, large holders, 13F holders and financials beside them, so the short position, the daily flow, the settlement fails and what insiders are doing can be read together.
Each section has its own history table, a one-line summary of the latest figures and its own JSON and CSV links, and says when its source last updated.
This page follows Primo Brands (PRMB), SEC CIK 2042694, listed on NYSE, classified by the SEC as beverages. The cross-market tables live on the short interest and insider transactions hubs.
Source and updates
- Short interest
- FINRA consolidated short interestSource: FINRA.Twice a month, about eight business days after settlement. Latest 2026-10-15.JSON and CSV
- Daily short volume
- FINRA Reg SHO daily filesSource: FINRA.Every trading day, the morning after FINRA posts it. Latest 2026-11-02.JSON and CSV
- Fails to deliver
- SEC fails-to-deliver dataSource: SEC.Twice a month, a few weeks after the half month ends. Latest 2026-10-13.JSON and CSV
- Planned sales
- SEC EDGAR Form 144Source: SEC.New notices appear shortly after the SEC posts them; a notice is filed on or before the sale. Latest 2025-12-08.JSON and CSV
- Large holders
- SEC EDGAR Schedule 13D and 13GSource: SEC.New filings appear shortly after the SEC posts them. A 13D is due within five business days of crossing 5%; a 13G follows the passive schedule. Latest 2026-08-10.JSON and CSV
- 13F holders
- SEC EDGAR Form 13F-HRSource: SEC.Quarterly, filed within 45 days of quarter end; 30 tracked managers. Latest 2026-06-30.JSON and CSV
- Earnings dates
- SEC EDGAR 8-K filings (Item 2.02)Source: SEC.Twice a day. Reported dates come from the company's 8-K filings; the next date is marked as an estimate until the 8-K arrives. Latest 2026-08-05.JSON and CSV
- Insider trades
- SEC EDGAR Form 4Source: SEC.New filings appear shortly after the SEC posts them; they're due two business days after the trade. Latest 2026-09-30.JSON and CSV
- Company record
- EDGAR filing index for CIK 2042694Ticker, name and exchange from the SEC's company list, refreshed weekly.
- Rate limits
- 10 requests a minute without a key, 30 with a free key from a free account.
How to read it
- Read the position against the flow: rising short interest with a high daily short share is new shorting; rising short interest with a normal short share is old shorts holding on.
- Insider buys next to a large short position are rare and stand out; insider sells next to one are common and mean little.
- Fails to deliver matter relative to the float, not in absolute shares; a million failed shares in a mega cap is noise.
Analysis of what the data shows, not advice. XOOMAR does not recommend buying, selling or holding anything.
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Datasets
Frequently Asked Questions
How much of PRMB is sold short?
30,711,444 shares were held short at the 2026-10-15 settlement, 6.3 days of average volume. FINRA publishes the next count about eight business days after the 15th and the last business day of the month.
What is PRMB's daily short volume?
On 2026-11-02, 1,060,046 of the 3,013,665 PRMB shares reported to FINRA were sold short, 35.2% of the day's reported volume. Short volume is a flow for one day, not a position.
Does PRMB have fails to deliver?
The SEC's latest file shows 59,661 PRMB shares failed to deliver at settlement 2026-10-13. Fails are reported per settlement date and published twice a month with a lag.
Are PRMB insiders buying or selling?
Over the last 90 days PRMB insiders reported 2 open-market buys ($2.0M) against 2 sells ($994.8M), so the dollar flow leans toward selling. Latest filing: STANBROOK STEVEN P (Director) on 2026-09-30.
Have PRMB insiders filed to sell?
1 Form 144 notice on file for PRMB worth $295.1M at the prices reported; 0 in the last 90 days worth $0. Latest: Triton Water Parent Holdings, LP filed on 2025-12-08 to sell 18,593,729 shares ($295.1M) from 2025-12-08.
Who owns 5% or more of PRMB?
11 holders report 5% or more of PRMB in their latest filing, 9 on Schedule 13D (active intent). The largest reported stake is R. Scott Spielvogel at 31.4% of the class (116,210,806 shares), filed 2025-12-08 for an event on 2025-12-08.
Which tracked 13F managers own PRMB?
8 of the 30 tracked 13F managers held PRMB shares at their latest filing, $266.6M in all. The largest: Steve Cohen's Point72 Asset Management (3.7M shares, $90.1M), David Einhorn's Greenlight Capital (DME Capital) (2.8M shares, $69.0M), Ken Griffin's Citadel Advisors (2.8M shares, $68.3M), Izzy Englander's Millennium Management (1.4M shares, $33.8M), Cliff Asness's AQR Capital Management (128K shares, $3.1M), Renaissance Technologies (66K shares, $1.6M). The table above lists all 8.
Data on this page is provided for informational purposes only and is not financial advice. See our editorial policy.