Healthier Choices Management (HCMC)
Healthier Choices Management on one page: short interest, fails to deliver and insider trades. Listed on OTC, classified by the SEC as tobacco products.
800
Short interest
settlement 2026-10-15
1.0
Days to cover
unchanged vs prior
1
Fails to deliver
settlement 2024-07-17
$0
Insider flow, 90 days
0 buys, 0 sells
As of 2026-10-15.
Short interest
FINRA, twice a month. The newest 48 settlements in the table, 48 in the chart. JSONAs of 15 October 2026, short interest in HCMC is 800 shares, up 298 shares over the last month. Over the last 48 readings it ranged from 2 shares (31 October 2024) to 800 shares (15 October 2026). The latest reading sits at the top of that range. At the reported average volume of 58.0M shares a day that is 1.0 days to cover.
Embed this chart.The embed keeps its attribution line.
<iframe src="https://xoomar.com/embed/stocks/hcmc" width="100%" height="440" style="border:0;max-width:100%" loading="lazy" title="XOOMAR chart"></iframe>
| Settlement | Shares short | Change | Avg daily volume | Days to cover |
|---|---|---|---|---|
| 2026-10-15 | 800 | +59.4% | 57,962,758 | 1.00 |
| 2026-09-30 | 502 | +0.0% | 96,790,819 | 1.00 |
| 2026-09-15 | 502 | +0.0% | 56,582,141 | 1.00 |
| 2026-08-31 | 502 | +0.0% | 22,927,115 | 1.00 |
| 2026-08-14 | 502 | -36.9% | 49,124,252 | 1.00 |
| 2026-07-31 | 796 | +0.0% | 50,997,096 | 1.00 |
| 2026-07-15 | 796 | +58.6% | 63,855,488 | 1.00 |
| 2026-06-30 | 502 | -9.1% | 86,931,479 | 1.00 |
| 2026-06-15 | 552 | +10.0% | 84,001,703 | 1.00 |
| 2026-05-29 | 502 | +0.0% | 111,896,052 | 1.00 |
| 2026-05-15 | 502 | +0.0% | 57,872,495 | 1.00 |
| 2026-04-30 | 502 | +0.0% | 45,572,979 | 1.00 |
| 2026-04-15 | 502 | +0.0% | 69,695,621 | 1.00 |
| 2026-03-31 | 502 | +0.0% | 46,483,380 | 1.00 |
| 2026-03-13 | 502 | +0.0% | 50,124,964 | 1.00 |
| 2026-02-27 | 502 | +0.0% | 52,445,814 | 1.00 |
| 2026-02-13 | 502 | +0.0% | 75,773,767 | 1.00 |
| 2026-01-30 | 502 | +0.0% | 50,338,182 | 1.00 |
| 2026-01-15 | 502 | +0.0% | 44,510,898 | 1.00 |
| 2025-12-31 | 502 | +0.0% | 188,688,357 | 1.00 |
| 2025-12-15 | 502 | +0.0% | 164,039,788 | 1.00 |
| 2025-11-28 | 502 | +0.0% | 68,583,248 | 1.00 |
| 2025-11-14 | 502 | +25000.0% | 133,012,834 | 1.00 |
| 2025-10-31 | 2 | +0.0% | 92,648,258 | 1.00 |
| 2025-10-15 | 2 | +0.0% | 99,115,743 | 1.00 |
| 2025-09-30 | 2 | -97.1% | 141,125,410 | 1.00 |
| 2025-09-15 | 68 | +30.8% | 118,004,210 | 1.00 |
| 2025-08-29 | 52 | +2500.0% | 77,181,943 | 1.00 |
| 2025-08-15 | 2 | +0.0% | 87,578,089 | 1.00 |
| 2025-07-31 | 2 | -98.4% | 82,329,868 | 1.00 |
| 2025-07-15 | 126 | +0.0% | 114,498,231 | 1.00 |
| 2025-06-30 | 126 | +6200.0% | 69,581,654 | 1.00 |
| 2025-06-13 | 2 | +0.0% | 60,957,338 | 1.00 |
| 2025-05-30 | 2 | +0.0% | 69,083,776 | 1.00 |
| 2025-05-15 | 2 | +0.0% | 204,169,777 | 1.00 |
| 2025-04-30 | 2 | +0.0% | 78,666,347 | 1.00 |
| 2025-04-15 | 2 | +0.0% | 59,246,883 | 1.00 |
| 2025-03-31 | 2 | +0.0% | 95,291,828 | 1.00 |
| 2025-03-14 | 2 | +0.0% | 48,379,797 | 1.00 |
| 2025-02-28 | 2 | +0.0% | 84,901,314 | 1.00 |
| 2025-02-14 | 2 | +0.0% | 139,376,340 | 1.00 |
| 2025-01-31 | 2 | +0.0% | 178,532,625 | 1.00 |
| 2025-01-15 | 2 | +0.0% | 176,849,481 | 1.00 |
| 2024-12-31 | 2 | +0.0% | 180,836,436 | 1.00 |
| 2024-12-13 | 2 | +0.0% | 180,461,202 | 1.00 |
| 2024-11-29 | 2 | +0.0% | 149,942,634 | 1.00 |
| 2024-11-15 | 2 | +0.0% | 217,634,873 | 1.00 |
| 2024-10-31 | 2 | +0.0% | 123,920,972 | 1.00 |
Fails to deliver
SEC, the last 8 settlement dates with a fail. JSONAs of 17 July 2024, the fails-to-deliver balance in HCMC is 1 share, down 1 share over the last settlement date. Over the last 8 readings it ranged from 1 share (9 July 2024) to 2,827,668 shares (28 June 2024). The latest reading sits at the bottom of that range.
| Settlement | Shares failed | Price | Value |
|---|---|---|---|
| 2024-07-17 | 1 | n/a | n/a |
| 2024-07-16 | 2 | n/a | n/a |
| 2024-07-12 | 112,500 | n/a | n/a |
| 2024-07-09 | 1 | n/a | n/a |
| 2024-06-28 | 2,827,668 | n/a | n/a |
| 2024-06-07 | 10,399 | n/a | n/a |
| 2024-05-29 | 2,459,987 | n/a | n/a |
| 2024-05-01 | 400,000 | n/a | n/a |
Insider trades
SEC Form 4, newest first. JSONNo open-market insider trades were reported for HCMC in the last 90 days. The most recent filings are listed below. Latest filing: Santi Christopher (President and COO) on 2023-09-05.
| Date | Insider | Title | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|---|
| 2023-09-05 | Santi Christopher | President and COO | Returned to company | 141K | $0.00 | $0 | 5.62B |
| 2023-08-24 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 500K | $0.00 | $0 | 6.85B |
| 2023-07-19 | Santi Christopher | President and COO | Returned to company | 13.1M | $0.00 | $0 | 5.62B |
| 2023-07-17 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 7.9M | $0.00 | $0 | 6.85B |
| 2023-07-07 | Santi Christopher | President and COO | Returned to company | 10K | $0.00 | $0 | 5.64B |
| 2023-07-06 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 36K | $0.00 | $0 | 6.86B |
| 2023-06-30 | Santi Christopher | President and COO | Returned to company | 2.5M | $0.00 | $0 | 5.64B |
| 2023-06-29 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 710K | $0.00 | $0 | 6.86B |
| 2023-06-26 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 400K | $0.00 | $0 | 6.86B |
| 2023-06-21 | Santi Christopher | President and COO | Returned to company | 1.1M | $0.00 | $0 | 5.64B |
| 2023-06-16 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 100K | $0.00 | $0 | 6.86B |
| 2023-06-13 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 610 | $0.00 | $0 | 6.86B |
| 2023-06-06 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 7K | $0.00 | $0 | 6.86B |
| 2023-05-31 | Santi Christopher | President and COO | Returned to company | 2.4M | $0.00 | $0 | 5.64B |
| 2023-05-25 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 300K | $0.00 | $0 | 6.86B |
| 2023-05-24 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 420K | $0.00 | $0 | 6.86B |
| 2023-05-23 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 3.3M | $0.00 | $0 | 6.86B |
| 2023-05-19 | Santi Christopher | President and COO | Returned to company | 7.7M | $0.00 | $0 | 5.64B |
| 2023-05-18 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 8.0M | $0.00 | $0 | 6.86B |
| 2023-05-17 | Santi Christopher | President and COO | Returned to company | 2.9M | $0.00 | $0 | 5.65B |
| 2023-05-11 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 1.4M | $0.00 | $0 | 6.87B |
| 2023-04-27 | Santi Christopher | President and COO | Returned to company | 42.4M | $0.00 | $0 | 5.65B |
| 2023-04-27 | Ollet John | Chief Financial Officer | Returned to company | 24.5M | $0.00 | $0 | 1.87B |
| 2023-04-27 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 66.5M | $0.00 | $0 | 6.87B |
| 2023-04-26 | Santi Christopher | President and COO | Returned to company | 44.0M | $0.00 | $0 | 5.70B |
| 2023-04-26 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 70.0M | $0.00 | $0 | 6.94B |
| 2023-04-26 | Ollet John | Chief Financial Officer | Returned to company | 27.5M | $0.00 | $0 | 1.89B |
| 2023-04-25 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 36.0M | $0.00 | $0 | 7.01B |
| 2023-04-25 | Santi Christopher | President and COO | Returned to company | 20.0M | $0.00 | $0 | 5.74B |
| 2023-04-24 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 138.9M | $0.00 | $0 | 7.04B |
| 2023-04-24 | Santi Christopher | President and COO | Returned to company | 90.0M | $0.00 | $0 | 5.76B |
| 2023-04-21 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 100.0M | $0.00 | $0 | 7.18B |
| 2023-04-21 | Santi Christopher | President and COO | Returned to company | 62.0M | $0.00 | $0 | 5.85B |
| 2023-04-20 | Santi Christopher | President and COO | Returned to company | 74.0M | $0.00 | $0 | 5.91B |
| 2023-04-20 | Ollet John | Chief Financial Officer | Returned to company | 45.0M | $0.00 | $0 | 2.01B |
| 2023-04-19 | Santi Christopher | President and COO | Returned to company | 50.0M | $0.00 | $0 | 5.99B |
| 2023-04-18 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 343.3M | $0.00 | $0 | 7.47B |
| 2023-04-18 | Panariello Anthony | Director | Returned to company | 50.0M | $0.00 | $0 | 300.5M |
| 2023-04-18 | Panariello Anthony | Director | Returned to company | 28.0M | $0.00 | $0 | 272.5M |
| 2023-04-18 | Santi Christopher | President and COO | Returned to company | 108.8M | $0.00 | $0 | 6.04B |
| 2023-04-18 | Ollet John | Chief Financial Officer | Returned to company | 139.0M | $0.00 | $0 | 2.05B |
| 2023-04-17 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 150.0M | $0.00 | $0 | 7.82B |
| 2023-04-17 | Ollet John | Chief Financial Officer | Returned to company | 50.0M | $0.00 | $0 | 2.19B |
| 2023-04-17 | Panariello Anthony | Director | Returned to company | 42.0M | $0.00 | $0 | 350.5M |
| 2023-04-17 | Santi Christopher | President and COO | Returned to company | 95.0M | $0.00 | $0 | 6.14B |
| 2023-04-14 | Ollet John | Chief Financial Officer | Returned to company | 49.0M | $0.00 | $0 | 2.24B |
| 2023-04-14 | Santi Christopher | President and COO | Returned to company | 94.0M | $0.00 | $0 | 6.24B |
| 2023-04-14 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 140.0M | $0.00 | $0 | 7.97B |
| 2023-04-13 | Ollet John | Chief Financial Officer | Returned to company | 76.5M | $0.00 | $0 | 2.29B |
| 2023-04-13 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 95.0M | $0.00 | $0 | 8.11B |
| 2023-04-13 | Santi Christopher | President and COO | Returned to company | 50.0M | $0.00 | $0 | 6.33B |
| 2023-04-11 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 39.0M | $0.00 | $0 | 8.20B |
| 2023-04-11 | Santi Christopher | President and COO | Returned to company | 24.5M | $0.00 | $0 | 6.38B |
| 2023-04-10 | Ollet John | Chief Financial Officer | Returned to company | 26.5M | $0.00 | $0 | 2.37B |
| 2023-04-10 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 44.0M | $0.00 | $0 | 8.24B |
| 2023-04-10 | Santi Christopher | President and COO | Returned to company | 27.5M | $0.00 | $0 | 6.41B |
| 2023-04-10 | Panariello Anthony | Director | Returned to company | 20.0M | $0.00 | $0 | 392.5M |
| 2023-04-05 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 26.0M | $0.00 | $0 | 8.28B |
| 2023-04-05 | Santi Christopher | President and COO | Returned to company | 33.0M | $0.00 | $0 | 6.44B |
| 2023-04-04 | Ollet John | Chief Financial Officer | Returned to company | 24.3M | $0.00 | $0 | 2.39B |
| 2023-04-04 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 26.7M | $0.00 | $0 | 8.31B |
| 2023-04-03 | Santi Christopher | President and COO | Returned to company | 23.8M | $0.00 | $0 | 6.47B |
| 2023-04-03 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 38.0M | $0.00 | $0 | 8.34B |
| 2023-03-31 | Ollet John | Chief Financial Officer | Returned to company | 12.0M | $0.00 | $0 | 2.42B |
| 2023-03-29 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 9.5M | $0.00 | $0 | 8.38B |
| 2023-03-29 | Santi Christopher | President and COO | Returned to company | 19.7M | $0.00 | $0 | 6.49B |
| 2023-03-27 | Santi Christopher | President and COO | Returned to company | 41.5M | $0.00 | $0 | 6.51B |
| 2023-03-27 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 50.0M | $0.00 | $0 | 8.38B |
| 2023-03-24 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 44.0M | $0.00 | $0 | 8.88B |
| 2023-03-23 | Santi Christopher | President and COO | Returned to company | 21.5M | $0.00 | $0 | 6.55B |
| 2023-03-22 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 21.5M | $0.00 | $0 | 8.93B |
| 2023-03-21 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 35.0M | $0.00 | $0 | 8.95B |
| 2023-03-20 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 90.0M | $0.00 | $0 | 8.98B |
| 2023-03-20 | Santi Christopher | President and COO | Returned to company | 25.0M | $0.00 | $0 | 6.58B |
| 2023-03-20 | Friedman Clifford J. | Director | Returned to company | 10.0M | $0.00 | $0 | 500.0M |
| 2023-03-17 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 25.0M | $0.00 | $0 | 8.96B |
| 2021-06-29 | Panariello Anthony | Director | Returned to company | 68.8M | $0.00 | $0 | 412.5M |
| 2021-06-29 | Ollet John | Chief Financial Officer | Returned to company | 412.5M | $0.00 | $0 | 2.48B |
| 2021-06-29 | Santi Christopher | President and COO | Returned to company | 1.10B | $0.00 | $0 | 6.60B |
| 2021-06-29 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 1.51B | $0.00 | $0 | 9.07B |
| 2021-03-30 | Panariello Anthony | Director | Returned to company | 68.8M | $0.00 | $0 | 481.3M |
| 2021-03-30 | Ollet John | Chief Financial Officer | Returned to company | 412.5M | $0.00 | $0 | 2.89B |
| 2021-03-30 | Santi Christopher | President and COO | Returned to company | 1.10B | $0.00 | $0 | 7.70B |
| 2021-03-30 | Holman Jeffrey Elliot | Chief Executive Officer | Returned to company | 1.51B | $0.00 | $0 | 10.59B |
| 2021-02-12 | Holman Jeffrey Elliot | Chief Executive Officer | Grant | 1.10B | $0.00 | $0 | 1.10B |
| 2021-02-12 | Santi Christopher | President and COO | Grant | 800.0M | $0.00 | $0 | 800.0M |
| 2021-02-12 | Ollet John | Chief Financial Officer | Grant | 300.0M | $0.00 | $0 | 300.0M |
| 2021-02-12 | Panariello Anthony | Director | Grant | 50.0M | $0.00 | $0 | 50.0M |
Form 4 filings are due within two business days of the trade. Insiders sell for many reasons that say nothing about the company; open-market buys are rarer.
What this page is
Healthier Choices Management in the regulatory record
Regulators publish company data in separate files that never sit next to each other: FINRA's twice-monthly short interest, its daily short sale volume, the SEC's fails-to-deliver counts, and each insider's Form 4. A company page puts those series for one ticker on one URL, with planned sales, large holders, 13F holders and financials beside them, so the short position, the daily flow, the settlement fails and what insiders are doing can be read together.
Each section has its own history table, a one-line summary of the latest figures and its own JSON and CSV links, and says when its source last updated.
This page follows Healthier Choices Management (HCMC), SEC CIK 844856, listed on OTC, classified by the SEC as tobacco products. The cross-market tables live on the short interest and insider transactions hubs.
Source and updates
- Short interest
- FINRA consolidated short interestSource: FINRA.Twice a month, about eight business days after settlement. Latest 2026-10-15.JSON and CSV
- Fails to deliver
- SEC fails-to-deliver dataSource: SEC.Twice a month, a few weeks after the half month ends. Latest 2024-07-17.JSON and CSV
- Insider trades
- SEC EDGAR Form 4Source: SEC.New filings appear shortly after the SEC posts them; they're due two business days after the trade. Latest 2023-09-05.JSON and CSV
- Company record
- EDGAR filing index for CIK 844856Ticker, name and exchange from the SEC's company list, refreshed weekly.
- Rate limits
- 10 requests a minute without a key, 30 with a free key from a free account.
How to read it
- Read the position against the flow: rising short interest with a high daily short share is new shorting; rising short interest with a normal short share is old shorts holding on.
- Insider buys next to a large short position are rare and stand out; insider sells next to one are common and mean little.
- Fails to deliver matter relative to the float, not in absolute shares; a million failed shares in a mega cap is noise.
Analysis of what the data shows, not advice. XOOMAR does not recommend buying, selling or holding anything.
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Datasets
Frequently Asked Questions
How much of HCMC is sold short?
800 shares were held short at the 2026-10-15 settlement, 1.0 days of average volume. FINRA publishes the next count about eight business days after the 15th and the last business day of the month.
What is HCMC's daily short volume?
No daily short volume file lists HCMC yet.
Does HCMC have fails to deliver?
The SEC's latest file shows 1 HCMC shares failed to deliver at settlement 2024-07-17. Fails are reported per settlement date and published twice a month with a lag.
Are HCMC insiders buying or selling?
No open-market insider trades were reported for HCMC in the last 90 days. The most recent filings are listed below. Latest filing: Santi Christopher (President and COO) on 2023-09-05.
Data on this page is provided for informational purposes only and is not financial advice. See our editorial policy.