MediaAlpha, Inc. (MAX)
Every FINRA and SEC series the site collects for MediaAlpha, Inc.: short interest with days to cover, daily short sale volume, fails to deliver and Form 4 insider trades. Listed on NYSE, classified by the SEC as services-business services, nec.
2.9M
Short interest
settlement 2026-08-14
3.9
Days to cover
+0.6% vs prior
18.3%
Short share of volume
2026-09-11
16
Fails to deliver
settlement 2026-08-07
-$3.8M
Insider flow, 90 days
0 buys, 34 sells
As of 2026-09-11.
Short interest
FINRA, twice a month; the last 12 months shown, all 48 settlements in the JSONAs of 14 August 2026, short interest in MAX is 2,866,591 shares, up 151,643 shares over the last month. Over the last 48 readings it ranged from 1,374,357 shares (28 February 2025) to 3,623,068 shares (27 February 2026). At the reported average volume of 736K shares a day that is 3.9 days to cover.
Embed this chartfree, with the attribution line it carries
<iframe src="https://xoomar.com/embed/stocks/max" width="100%" height="440" style="border:0;max-width:100%" loading="lazy" title="XOOMAR chart"></iframe>
| Settlement | Shares short | Change | Avg daily volume | Days to cover |
|---|---|---|---|---|
| 2026-08-14 | 2,866,591 | +0.6% | 735,533 | 3.90 |
| 2026-07-31 | 2,848,781 | +4.9% | 1,186,422 | 2.40 |
| 2026-07-15 | 2,714,948 | -8.0% | 1,020,972 | 2.66 |
| 2026-06-30 | 2,950,610 | -17.2% | 825,867 | 3.57 |
| 2026-06-15 | 3,563,013 | +7.7% | 600,026 | 5.94 |
| 2026-05-29 | 3,307,340 | +1.2% | 510,663 | 6.48 |
| 2026-05-15 | 3,267,829 | +4.9% | 606,532 | 5.39 |
| 2026-04-30 | 3,114,988 | -1.6% | 696,170 | 4.47 |
| 2026-04-15 | 3,165,179 | -2.1% | 448,579 | 7.06 |
| 2026-03-31 | 3,231,941 | -0.9% | 586,078 | 5.51 |
| 2026-03-13 | 3,262,847 | -9.9% | 871,727 | 3.74 |
| 2026-02-27 | 3,623,068 | +13.6% | 1,581,413 | 2.29 |
| 2026-02-13 | 3,190,548 | +78.9% | 1,161,995 | 2.75 |
| 2026-01-30 | 1,783,134 | +9.3% | 563,744 | 3.16 |
| 2026-01-15 | 1,632,217 | +5.8% | 457,218 | 3.57 |
| 2025-12-31 | 1,542,534 | -2.7% | 333,416 | 4.63 |
| 2025-12-15 | 1,585,533 | -5.0% | 482,153 | 3.29 |
| 2025-11-28 | 1,668,227 | -14.1% | 519,431 | 3.21 |
| 2025-11-14 | 1,940,835 | -12.6% | 692,302 | 2.80 |
| 2025-10-31 | 2,221,084 | -6.8% | 493,154 | 4.50 |
| 2025-10-15 | 2,381,891 | +3.7% | 559,431 | 4.26 |
| 2025-09-30 | 2,296,406 | +26.1% | 605,857 | 3.79 |
| 2025-09-15 | 1,820,779 | -5.4% | 866,659 | 2.10 |
| 2025-08-29 | 1,924,424 | -2.8% | 429,714 | 4.48 |
Daily short volume
FINRA Reg SHO, last 60 sessions. JSONAs of 11 September 2026, the short share of MAX volume is 18.3%, down 50.4 points over the last five sessions. Over the last 52 readings it ranged from 13.0% (29 July 2026) to 68.7% (3 September 2026). The latest reading sits at the bottom of that range. The latest reading is 30.0 points below the 30-session average of 48.2%, on 327K shares reported.
| Date | Short volume | Total volume | Short share | Exempt |
|---|---|---|---|---|
| 2026-09-11 | 60K | 327K | 18.3% | 100 |
| 2026-09-10 | 58K | 116K | 49.7% | 0 |
| 2026-09-09 | 171K | 255K | 67.1% | 0 |
| 2026-09-08 | 66K | 160K | 41.3% | 0 |
| 2026-09-04 | 57K | 164K | 34.8% | 0 |
| 2026-09-03 | 225K | 328K | 68.7% | 0 |
| 2026-09-02 | 50K | 107K | 47.0% | 707 |
| 2026-09-01 | 52K | 134K | 39.1% | 0 |
| 2026-08-31 | 65K | 135K | 48.1% | 0 |
| 2026-08-28 | 47K | 88K | 53.9% | 0 |
| 2026-08-27 | 64K | 116K | 55.0% | 0 |
| 2026-08-26 | 134K | 238K | 56.5% | 0 |
| 2026-08-25 | 173K | 284K | 60.9% | 0 |
| 2026-08-24 | 118K | 213K | 55.4% | 0 |
| 2026-08-21 | 48K | 130K | 37.1% | 0 |
| 2026-08-20 | 60K | 200K | 29.9% | 0 |
| 2026-08-19 | 56K | 147K | 38.2% | 0 |
| 2026-08-18 | 65K | 125K | 51.9% | 841 |
| 2026-08-17 | 88K | 163K | 54.1% | 0 |
| 2026-08-14 | 68K | 134K | 50.5% | 0 |
| 2026-08-13 | 77K | 121K | 63.7% | 1,195 |
| 2026-08-12 | 57K | 116K | 49.5% | 0 |
| 2026-08-11 | 62K | 145K | 43.1% | 0 |
| 2026-08-10 | 100K | 218K | 45.7% | 0 |
| 2026-08-07 | 117K | 261K | 44.8% | 10 |
| 2026-08-06 | 101K | 203K | 49.7% | 895 |
| 2026-08-05 | 182K | 290K | 62.6% | 0 |
| 2026-08-04 | 122K | 233K | 52.5% | 0 |
| 2026-08-03 | 127K | 411K | 31.0% | 0 |
| 2026-07-31 | 188K | 396K | 47.4% | 0 |
Fails to deliver
SEC, by settlement date. JSONAs of 7 August 2026, the fails-to-deliver balance in MAX is 16 shares, down 15 shares over the last settlement date. Over the last 30 readings it ranged from 4 shares (1 July 2026) to 40,000 shares (18 June 2026). The latest reading sits at the bottom of that range.
| Settlement | Shares failed | Price | Value |
|---|---|---|---|
| 2026-08-07 | 16 | $12.34 | $197 |
| 2026-08-06 | 31 | $12.33 | $382 |
| 2026-08-03 | 8,030 | $12.38 | $99K |
| 2026-07-22 | 1,356 | $14.19 | $19K |
| 2026-07-16 | 1,387 | $14.19 | $20K |
| 2026-07-01 | 4 | $12.57 | $50 |
| 2026-06-30 | 4,000 | $12.39 | $50K |
| 2026-06-29 | 644 | $11.88 | $8K |
| 2026-06-22 | 3,438 | $10.13 | $35K |
| 2026-06-18 | 40,000 | $10.02 | $401K |
| 2026-06-15 | 510 | $9.45 | $5K |
| 2026-06-08 | 45 | $9.07 | $408 |
| 2026-06-02 | 23,376 | $9.35 | $219K |
| 2026-04-24 | 2,804 | $9.49 | $27K |
| 2026-04-02 | 85 | $9.08 | $772 |
| 2026-03-30 | 663 | $9.07 | $6K |
| 2026-03-12 | 1,054 | $9.87 | $10K |
| 2026-03-10 | 13 | $9.98 | $130 |
| 2026-03-04 | 5,695 | $10.24 | $58K |
| 2026-02-27 | 263 | $9.90 | $3K |
| 2026-01-27 | 757 | $10.94 | $8K |
| 2026-01-14 | 4,310 | $11.60 | $50K |
| 2026-01-12 | 12 | $11.60 | $139 |
| 2025-12-31 | 116 | $13.03 | $2K |
| 2025-12-02 | 213 | $12.62 | $3K |
| 2025-11-20 | 141 | $11.59 | $2K |
| 2025-11-12 | 14 | $13.29 | $186 |
| 2025-10-17 | 398 | $10.61 | $4K |
| 2025-10-14 | 4,139 | $10.48 | $43K |
| 2025-10-02 | 303 | $11.18 | $3K |
Insider trades
SEC Form 4, newest first, 50 of 100 shown. JSONInsiders at MAX reported 34 open-market sells worth $3.8M in the last 90 days and no open-market buys. Sells alone are a weak signal; insiders sell for tax, diversification and estate reasons all the time. Latest filing: Nonko Eugene on 2026-08-26.
| Date | Insider | Title | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|---|
| 2026-08-26 | Nonko Eugene | n/a | Sell | 8K | $12.55 | $98K | 935K |
| 2026-08-26 | Nonko Eugene | n/a | Sell | 3K | $12.56 | $33K | 823K |
| 2026-08-25 | Nonko Eugene | n/a | Sell | 8K | $12.87 | $106K | 943K |
| 2026-08-25 | Nonko Eugene | n/a | Sell | 3K | $12.89 | $42K | 826K |
| 2026-08-24 | Nonko Eugene | n/a | Sell | 8K | $12.99 | $107K | 951K |
| 2026-08-24 | Nonko Eugene | n/a | Sell | 3K | $12.99 | $43K | 829K |
| 2026-08-19 | Nonko Eugene | n/a | Sell | 8K | $13.23 | $109K | 960K |
| 2026-08-19 | Nonko Eugene | n/a | Sell | 3K | $13.20 | $43K | 833K |
| 2026-08-18 | Nonko Eugene | n/a | Sell | 8K | $12.88 | $106K | 968K |
| 2026-08-18 | Nonko Eugene | n/a | Sell | 3K | $12.90 | $42K | 836K |
| 2026-08-17 | Nonko Eugene | n/a | Sell | 8K | $12.78 | $105K | 976K |
| 2026-08-17 | Nonko Eugene | n/a | Sell | 3K | $12.82 | $42K | 839K |
| 2026-08-17 | Cramer Keith | Chief Revenue Officer | Sell | 13K | $12.76 | $166K | 264K |
| 2026-08-15 | Thompson Patrick Ryan | See Remarks | Tax withholding | 6K | $13.17 | $82K | 1.1M |
| 2026-08-15 | Thompson Patrick Ryan | See Remarks | Tax withholding | 8K | $13.17 | $110K | 1.1M |
| 2026-08-15 | Thompson Patrick Ryan | See Remarks | Tax withholding | 4K | $13.17 | $58K | 1.1M |
| 2026-08-15 | Thompson Patrick Ryan | See Remarks | Tax withholding | 5K | $13.17 | $69K | 1.1M |
| 2026-08-15 | Yeh Kuanling Amy | Chief Technology Officer | Option exercise | 5K | $0.00 | $0 | 552K |
| 2026-08-15 | Yeh Kuanling Amy | Chief Technology Officer | Option exercise | 5K | $0.00 | $0 | 547K |
| 2026-08-15 | Cramer Keith | Chief Revenue Officer | Option exercise | 4K | $0.00 | $0 | 277K |
| 2026-08-15 | Cramer Keith | Chief Revenue Officer | Option exercise | 5K | $0.00 | $0 | 273K |
| 2026-08-15 | COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Tax withholding | 4K | $13.17 | $56K | 578K |
| 2026-08-15 | COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Tax withholding | 5K | $13.17 | $69K | 582K |
| 2026-08-15 | COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Tax withholding | 3K | $13.17 | $33K | 587K |
| 2026-08-15 | COYNE JEFFREY B | GENERAL COUNSEL AND SECRETARY | Tax withholding | 2K | $13.17 | $29K | 590K |
| 2026-08-14 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 12K | $13.55 | $163K | 542K |
| 2026-08-12 | Nonko Eugene | n/a | Sell | 8K | $12.78 | $105K | 984K |
| 2026-08-12 | Nonko Eugene | n/a | Sell | 3K | $12.89 | $42K | 842K |
| 2026-08-11 | Nonko Eugene | n/a | Sell | 8K | $13.24 | $109K | 992K |
| 2026-08-11 | Nonko Eugene | n/a | Sell | 3K | $13.36 | $44K | 846K |
| 2026-08-10 | Nonko Eugene | n/a | Sell | 8K | $13.57 | $111K | 1.0M |
| 2026-08-10 | Nonko Eugene | n/a | Sell | 3K | $13.30 | $44K | 849K |
| 2026-08-05 | Nonko Eugene | n/a | Sell | 8K | $12.28 | $96K | 1.0M |
| 2026-08-05 | Nonko Eugene | n/a | Sell | 3K | $12.36 | $33K | 852K |
| 2026-08-04 | Nonko Eugene | n/a | Sell | 8K | $12.45 | $97K | 1.0M |
| 2026-08-04 | Nonko Eugene | n/a | Sell | 3K | $12.50 | $33K | 855K |
| 2026-08-03 | Nonko Eugene | n/a | Sell | 8K | $12.48 | $102K | 1.0M |
| 2026-08-03 | Nonko Eugene | n/a | Sell | 3K | $12.54 | $41K | 858K |
| 2026-08-03 | Yi Steven | See Remarks | Sell | 72K | $12.64 | $910K | 2.4M |
| 2026-07-29 | Nonko Eugene | n/a | Sell | 10K | $14.05 | $134K | 1.0M |
| 2026-07-29 | Nonko Eugene | n/a | Sell | 5K | $14.05 | $70K | 861K |
| 2026-07-28 | Nonko Eugene | n/a | Sell | 11K | $13.78 | $149K | 1.0M |
| 2026-07-28 | Nonko Eugene | n/a | Sell | 7K | $13.86 | $92K | 866K |
| 2026-07-27 | Nonko Eugene | n/a | Sell | 8K | $13.28 | $109K | 1.1M |
| 2026-07-27 | Nonko Eugene | n/a | Sell | 3K | $13.28 | $44K | 872K |
| 2026-07-15 | Cramer Keith | Chief Revenue Officer | Sell | 13K | $14.19 | $184K | 268K |
| 2026-06-05 | Yeh Kuanling Amy | Chief Technology Officer | Sell | 3K | $8.89 | $27K | 570K |
| 2026-05-15 | Thompson Patrick Ryan | See Remarks | Tax withholding | 6K | $8.05 | $50K | 1.1M |
| 2026-05-15 | Thompson Patrick Ryan | See Remarks | Tax withholding | 8K | $8.05 | $65K | 1.1M |
| 2026-05-15 | Thompson Patrick Ryan | See Remarks | Tax withholding | 3K | $8.05 | $22K | 1.1M |
Form 4 filings are due within two business days of the trade. Insiders sell for many reasons that say nothing about the company; open-market buys are the rarer, stronger signal.
Planned sales (Form 144)
Newest first. JSON1 Form 144 notice on file for MAX worth $406K at the prices reported; 1 in the last 90 days worth $406K. Latest: Yeh Kuanling Amy filed on 2026-07-16 to sell 28,000 shares ($406K) from 2026-07-16.
| Filed | Seller | Shares | Market value | Of outstanding | Sale from | Broker |
|---|---|---|---|---|---|---|
| 2026-07-16 | Yeh Kuanling AmyOfficer | 28K | $406K | 0.052% | 2026-07-16 | Charles Schwab & Co., Inc. |
13F holders
Tracked managers holding MAX at their latest 13F. JSON6 of the 30 tracked managers held MAX at their latest 13F, $33.0M in total at quarter-end prices. Citadel Advisors is the largest at $8.5M (0.0% of its portfolio) as of 2026-06-30. Over the prior quarter 3 added shares and 3 cut.
| Fund | Quarter | Shares | Value | Of portfolio | Change in shares |
|---|---|---|---|---|---|
| Citadel Advisors | 2026-06-30 | 673K | $8.5M | 0.00% | +380K |
| Renaissance Technologies | 2026-06-30 | 574K | $7.2M | 0.01% | -145K |
| D. E. Shaw & Co. | 2026-06-30 | 536K | $6.7M | 0.00% | +194K |
| Two Sigma Investments | 2026-06-30 | 409K | $5.1M | 0.00% | +234K |
| AQR Capital Management | 2026-06-30 | 392K | $4.9M | 0.00% | -90K |
| Millennium Management | 2026-06-30 | 37K | $466K | 0.00% | -10K |
Only the 30 tracked managers on the funds hub; a 13F reports long positions in US listed stock at quarter end, 45 days late, and says nothing about shorts or positions sold since.
Financials
SEC XBRL, as filed. JSONIn Q2 2026 (quarter ended 2026-06-30) MediaAlpha, Inc. reported revenue of $316.9M, up 25.9% from the same quarter a year earlier, and net income of $39.4M (0.65 diluted EPS). In FY 2025 it generated $65.6M of operating cash flow. As of 2026-06-30, cash was $23.7M against $176.7M of debt.
- Cash
- $23.7M
- Debt
- $176.7M
- Equity
- $28.4M
- Total assets
- $359.8M
Quarterly, last 8 quarters
| Quarter | Period end | Revenue | Net income | Margin | Diluted EPS |
|---|---|---|---|---|---|
| Q2 2026 | 2026-06-30 | $316.9M | $39.4M | 12.4% | 0.65 |
| Q1 2026 | 2026-03-31 | $310.0M | $11.5M | 3.7% | 0.21 |
| Q4 2025derived | 2025-12-31 | $291.2M | $31.4M | 10.8% | n/a |
| Q3 2025 | 2025-09-30 | $306.5M | $14.9M | 4.9% | 0.26 |
| Q2 2025 | 2025-06-30 | $251.6M | -$18.7M | -7.4% | -0.33 |
| Q1 2025 | 2025-03-31 | $264.3M | -$1.9M | -0.7% | -0.04 |
| Q4 2024derived | 2024-12-31 | $300.6M | $4.6M | 1.5% | n/a |
| Q3 2024 | 2024-09-30 | $259.1M | $9.5M | 3.7% | 0.17 |
Fiscal years, with buybacks and dividends
| Fiscal year | Ends | Revenue | Net income | Operating cash flow | Capex | Buybacks | Dividends |
|---|---|---|---|---|---|---|---|
| FY 2025 | 2025-12-31 | $1.11B | $25.6M | $65.6M | $340K | n/a | n/a |
| FY 2024 | 2024-12-31 | $864.7M | $16.6M | $45.9M | $254K | n/a | n/a |
| FY 2023 | 2023-12-31 | $388.1M | -$40.4M | $20.2M | $73K | n/a | n/a |
| FY 2022 | 2022-12-31 | $459.1M | -$57.7M | $28.3M | $98K | n/a | n/a |
| FY 2021 | 2021-12-31 | $645.3M | -$5.3M | $28.6M | $650K | n/a | n/a |
Quarters are the three-month figures the company reports; a fourth quarter marked derived is the fiscal year less the three reported quarters, since companies report it only inside the 10-K. Fiscal years are the annual figures. Buybacks are cash paid to repurchase common stock in the year (XBRL PaymentsForRepurchaseOfCommonStock), not authorizations. Balance sheet lines are as of 2026-06-30.
What this page is
MediaAlpha, Inc. in the regulatory record
Regulators publish company data in separate files that never sit next to each other: FINRA's twice-monthly short interest, its daily short sale volume, the SEC's fails-to-deliver counts, and each insider's Form 4. A company page pulls every series the site collects for one ticker onto one URL, keyed by the SEC's own ticker list, so the short position, the daily flow, the settlement fails and what insiders are doing can be read together.
Each section has its own history table, a summary sentence built from the rows (last value, change, range with dates) and its own JSON and CSV links. Nothing on the page is written by a model; the sentences change only when the data does. A page exists only for companies with data in at least two series, and every section says when its source last updated.
This page follows MediaAlpha, Inc. (MAX), SEC CIK 1818383, listed on NYSE, classified by the SEC as services-business services, nec. The cross-market tables live on the short interest and insider transactions hubs.
Source and method
- Short interest
- FINRA consolidated short interestTwice a month, about eight business days after settlement. Latest 2026-08-14.JSON and CSV
- Daily short volume
- FINRA Reg SHO daily filesEvery trading day, loaded the following morning. Latest 2026-09-11.JSON and CSV
- Fails to deliver
- SEC fails-to-deliver dataTwice a month, a few weeks after the half month ends. Latest 2026-08-07.JSON and CSV
- Planned sales
- SEC EDGAR Form 144EDGAR read every 30 minutes; a notice is filed on or before the sell order. Latest 2026-07-16.JSON and CSV
- 13F holders
- SEC EDGAR Form 13F-HRQuarterly, filed within 45 days of quarter end; 30 tracked managers. Latest 2026-06-30.JSON and CSV
- Financials
- SEC XBRL company factsRefreshed weekly from the SEC's structured data; values are as filed in the 10-Q and 10-K. Latest 2026-06-30.JSON and CSV
- Insider trades
- SEC EDGAR Form 4EDGAR read every 30 minutes; filings are due two business days after the trade. Latest 2026-08-26.JSON and CSV
- Company record
- EDGAR filing index for CIK 1818383Ticker, name and exchange from the SEC's company list, refreshed weekly.
- Rate limits
- 30 requests a minute without a key, 120 a minute with a key from a free account.
Data checks. Every dataset is checked against its source once a day. This dataset passed the last run, 13 Sep 05:40 UTC.
How to read it
- Read the position against the flow: rising short interest with a high daily short share is new shorting; rising short interest with a normal short share is old shorts holding on.
- Insider buys next to a crowded short are the combination that has historically preceded squeezes; insider sells next to a crowded short are common and mean little.
- Fails to deliver matter relative to the float, not in absolute shares; a million failed shares in a mega cap is noise.
Analysis of what the data shows, not advice. XOOMAR does not recommend buying, selling or holding anything.
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Datasets
Frequently Asked Questions
How much of MAX is sold short?
What is MAX's daily short volume?
Does MAX have fails to deliver?
Are MAX insiders buying or selling?
Have MAX insiders filed to sell?
What did MAX report last quarter?
Which funds hold MAX?
Data on this page is provided for informational purposes only and is not financial advice. See our editorial policy.