Simply Good Foods (SMPL)
Simply Good Foods on one page: short interest, daily short volume, fails to deliver, planned sales, large holders, 13F holders, earnings dates and insider trades. Listed on Nasdaq, classified by the SEC as food and kindred products.
7.9M
Short interest
settlement 2026-09-30
3.4
Days to cover
unchanged vs prior
52.3%
Short share of volume
2026-10-09
126,241
Fails to deliver
settlement 2026-09-14
Thu 22 Oct
Next earnings
estimated date
$0
Insider flow, 90 days
0 buys, 0 sells
As of 2026-10-09.
Short interest
FINRA, twice a month. The newest 24 settlements in the table, 48 in the chart. JSONAs of 30 September 2026, short interest in SMPL is 7,945,133 shares, up 556,719 shares over the last month. Over the last 48 readings it ranged from 3,094,855 shares (15 April 2025) to 7,945,133 shares (30 September 2026). The latest reading sits at the top of that range. At the reported average volume of 2.3M shares a day that is 3.4 days to cover.
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| Settlement | Shares short | Change | Avg daily volume | Days to cover |
|---|---|---|---|---|
| 2026-09-30 | 7,945,133 | +4.1% | 2,322,897 | 3.42 |
| 2026-09-15 | 7,632,717 | +3.3% | 2,233,074 | 3.42 |
| 2026-08-31 | 7,388,414 | +11.3% | 1,804,420 | 4.09 |
| 2026-08-14 | 6,639,195 | -10.1% | 1,997,329 | 3.32 |
| 2026-07-31 | 7,383,061 | +6.8% | 2,598,243 | 2.84 |
| 2026-07-15 | 6,912,240 | -4.2% | 2,889,821 | 2.39 |
| 2026-06-30 | 7,211,389 | +11.1% | 2,497,203 | 2.89 |
| 2026-06-15 | 6,488,276 | -3.1% | 1,882,573 | 3.45 |
| 2026-05-29 | 6,697,201 | +4.6% | 2,258,663 | 2.97 |
| 2026-05-15 | 6,405,013 | +27.6% | 2,323,721 | 2.76 |
| 2026-04-30 | 5,020,421 | +20.0% | 2,970,233 | 1.69 |
| 2026-04-15 | 4,183,091 | -26.4% | 5,329,453 | 1.00 |
| 2026-03-31 | 5,686,486 | +5.0% | 2,183,939 | 2.60 |
| 2026-03-13 | 5,418,044 | +17.9% | 1,639,498 | 3.30 |
| 2026-02-27 | 4,593,983 | -10.5% | 1,858,142 | 2.47 |
| 2026-02-13 | 5,135,139 | +14.6% | 2,483,760 | 2.07 |
| 2026-01-30 | 4,481,386 | -17.2% | 2,231,037 | 2.01 |
| 2026-01-15 | 5,412,858 | +14.0% | 2,513,537 | 2.15 |
| 2025-12-31 | 4,746,747 | +9.4% | 1,702,315 | 2.79 |
| 2025-12-15 | 4,338,312 | -14.1% | 1,490,980 | 2.91 |
| 2025-11-28 | 5,049,017 | +29.3% | 1,873,726 | 2.69 |
| 2025-11-14 | 3,905,060 | +25.4% | 1,843,465 | 2.12 |
| 2025-10-31 | 3,113,496 | -31.7% | 2,332,480 | 1.33 |
| 2025-10-15 | 4,556,853 | -1.9% | 1,327,598 | 3.43 |
Daily short volume
FINRA Reg SHO, the last 30 sessions. JSONAs of 9 October 2026, the short share of SMPL volume is 52.3%, up 7.3 points over the last five sessions. Over the last 30 readings it ranged from 34.8% (11 September 2026) to 68.5% (1 September 2026). The latest reading is in line with the 30-session average of 52.6%, on 566K shares reported.
| Date | Short volume | Total volume | Short share | Exempt |
|---|---|---|---|---|
| 2026-10-09 | 296K | 566K | 52.3% | 0 |
| 2026-10-08 | 343K | 683K | 50.3% | 0 |
| 2026-10-07 | 254K | 687K | 37.0% | 201 |
| 2026-10-06 | 302K | 525K | 57.6% | 0 |
| 2026-10-05 | 461K | 765K | 60.3% | 0 |
| 2026-10-02 | 238K | 529K | 45.0% | 185 |
| 2026-10-01 | 297K | 677K | 43.9% | 0 |
| 2026-09-30 | 250K | 482K | 51.9% | 0 |
| 2026-09-29 | 302K | 500K | 60.5% | 0 |
| 2026-09-28 | 339K | 630K | 53.9% | 0 |
| 2026-09-25 | 263K | 538K | 48.9% | 0 |
| 2026-09-24 | 367K | 753K | 48.8% | 0 |
| 2026-09-23 | 339K | 695K | 48.9% | 0 |
| 2026-09-22 | 234K | 443K | 52.8% | 0 |
| 2026-09-21 | 310K | 701K | 44.2% | 3,284 |
| 2026-09-18 | 348K | 669K | 52.0% | 0 |
| 2026-09-17 | 429K | 760K | 56.5% | 0 |
| 2026-09-16 | 407K | 720K | 56.5% | 0 |
| 2026-09-15 | 357K | 772K | 46.2% | 0 |
| 2026-09-14 | 395K | 952K | 41.5% | 0 |
| 2026-09-11 | 379K | 1.1M | 34.8% | 0 |
| 2026-09-10 | 499K | 1.0M | 49.3% | 30 |
| 2026-09-09 | 530K | 841K | 63.0% | 100 |
| 2026-09-08 | 506K | 815K | 62.0% | 0 |
| 2026-09-04 | 327K | 482K | 67.8% | 0 |
| 2026-09-03 | 454K | 820K | 55.3% | 0 |
| 2026-09-02 | 412K | 719K | 57.4% | 0 |
| 2026-09-01 | 854K | 1.2M | 68.5% | 0 |
| 2026-08-31 | 622K | 1.1M | 57.0% | 0 |
| 2026-08-28 | 370K | 667K | 55.4% | 0 |
Fails to deliver
SEC, the last 30 settlement dates with a fail. JSONAs of 14 September 2026, the fails-to-deliver balance in SMPL is 126,241 shares, up 126,168 shares over the last settlement date. Over the last 30 readings it ranged from 1 share (27 August 2026) to 126,241 shares (14 September 2026). The latest reading sits at the top of that range.
| Settlement | Shares failed | Price | Value |
|---|---|---|---|
| 2026-09-14 | 126,241 | $9.84 | $1.2M |
| 2026-09-11 | 73 | $10.24 | $748 |
| 2026-08-31 | 937 | $10.93 | $10K |
| 2026-08-28 | 14,688 | $10.21 | $150K |
| 2026-08-27 | 1 | $10.54 | $11 |
| 2026-08-24 | 11,200 | $10.88 | $122K |
| 2026-08-14 | 1,567 | $11.18 | $18K |
| 2026-08-12 | 26 | $10.86 | $282 |
| 2026-08-06 | 167 | $11.18 | $2K |
| 2026-07-10 | 95 | $13.01 | $1K |
| 2026-07-09 | 948 | $12.84 | $12K |
| 2026-06-30 | 25 | $13.14 | $329 |
| 2026-06-25 | 1,066 | $12.63 | $13K |
| 2026-06-24 | 9,591 | $12.16 | $117K |
| 2026-06-23 | 462 | $11.86 | $5K |
| 2026-06-22 | 5,000 | $12.63 | $63K |
| 2026-06-18 | 4,014 | $12.14 | $49K |
| 2026-06-17 | 57,762 | $12.55 | $725K |
| 2026-06-15 | 332 | $12.57 | $4K |
| 2026-06-02 | 394 | $11.66 | $5K |
| 2026-05-20 | 13,948 | $11.41 | $159K |
| 2026-05-14 | 92 | $11.20 | $1K |
| 2026-04-22 | 20,435 | $12.41 | $254K |
| 2026-04-17 | 400 | $11.61 | $5K |
| 2026-04-16 | 31,539 | $11.72 | $370K |
| 2026-04-13 | 206 | $10.44 | $2K |
| 2026-04-06 | 1,151 | $14.16 | $16K |
| 2026-03-26 | 2,118 | $14.39 | $30K |
| 2026-03-23 | 846 | $14.13 | $12K |
| 2026-03-20 | 33,354 | $14.58 | $486K |
Insider trades
SEC Form 4, newest first, 50 of 100 shown. JSONNo open-market insider trades were reported for SMPL in the last 90 days. The most recent filings are listed below. Latest filing: KRAFT TIMOTHY RICHARD (Chf Administrative Officer) on 2026-07-22.
| Date | Insider | Title | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|---|
| 2026-07-22 | KRAFT TIMOTHY RICHARD | Chf Administrative Officer | Grant | 88K | $0.00 | $0 | 148K |
| 2026-07-22 | Bealer Christopher J | Chief Financial Officer | Grant | 73K | $0.00 | $0 | 133K |
| 2026-05-14 | DALEY CLAYTON C JR | Director | Buy | 10K | $11.78 | $118K | 112K |
| 2026-05-12 | WEST DAVID J | Director | Gift | 87K | $0.00 | $0 | 1.7M |
| 2026-05-12 | WEST DAVID J | Director | Gift | 261K | $0.00 | $0 | 1.7M |
| 2026-04-23 | KILTS JAMES M | Director | Buy | 80K | $12.39 | $991K | 173K |
| 2026-04-16 | Bealer Christopher J | Chief Financial Officer | Tax withholding | 2K | $11.61 | $27K | 60K |
| 2026-03-04 | Held Amy C | SVP and CHRO | Tax withholding | 2K | $16.38 | $31K | 38K |
| 2026-01-28 | WHITE JAMES D | Director | Grant | 7K | $0.00 | $0 | 29K |
| 2026-01-28 | WEST DAVID J | Director | Grant | 7K | $0.00 | $0 | 2.0M |
| 2026-01-28 | Schena Joseph J | Director | Grant | 7K | $0.00 | $0 | 25K |
| 2026-01-28 | Ratzan Brian K. | Director | Grant | 7K | $0.00 | $0 | 2.1M |
| 2026-01-28 | RITTERBUSH DAVID W | Director | Grant | 7K | $0.00 | $0 | 27K |
| 2026-01-28 | Montgomery Robert G. | Director | Grant | 7K | $0.00 | $0 | 62K |
| 2026-01-28 | Mally Romitha | Director | Grant | 7K | $0.00 | $0 | 10K |
| 2026-01-28 | KILTS JAMES M | Director | Grant | 7K | $0.00 | $0 | 93K |
| 2026-01-28 | GOOLSBY MICHELLE P | Director | Grant | 7K | $0.00 | $0 | 41K |
| 2026-01-28 | DALEY CLAYTON C JR | Director | Grant | 7K | $0.00 | $0 | 102K |
| 2025-11-17 | Clawson Michael L | Chief Commercial Officer | Buy | 5K | $20.00 | $100K | 38K |
| 2025-11-11 | Matthews Timothy Allen | VP, Controller and CAO | Sell | 6K | $19.47 | $114K | 18K |
| 2025-11-08 | Thomas Ryan | SVP and GM Atkins marketing | Tax withholding | 780 | $19.99 | $16K | 20K |
| 2025-11-08 | Thomas Ryan | SVP and GM Atkins marketing | Grant | 13K | $0.00 | $0 | 21K |
| 2025-11-08 | Tanner Geoff E | President and CEO | Tax withholding | 6K | $19.99 | $125K | 154K |
| 2025-11-08 | Tanner Geoff E | President and CEO | Grant | 62K | $0.00 | $0 | 161K |
| 2025-11-08 | Matthews Timothy Allen | VP, Controller and CAO | Tax withholding | 452 | $19.99 | $9K | 24K |
| 2025-11-08 | Matthews Timothy Allen | VP, Controller and CAO | Grant | 1K | $0.00 | $0 | 24K |
| 2025-11-08 | Matthews Timothy Allen | VP, Controller and CAO | Grant | 4K | $0.00 | $0 | 23K |
| 2025-11-08 | KRAFT TIMOTHY RICHARD | Chf Legal & Corp. Dev. Of. | Tax withholding | 2K | $19.99 | $38K | 60K |
| 2025-11-08 | KRAFT TIMOTHY RICHARD | Chf Legal & Corp. Dev. Of. | Grant | 3K | $0.00 | $0 | 62K |
| 2025-11-08 | KRAFT TIMOTHY RICHARD | Chf Legal & Corp. Dev. Of. | Grant | 20K | $0.00 | $0 | 58K |
| 2025-11-08 | Held Amy C | SVP and CHRO | Tax withholding | 1K | $19.99 | $23K | 40K |
| 2025-11-08 | Held Amy C | SVP and CHRO | Grant | 14K | $0.00 | $0 | 41K |
| 2025-11-08 | Heflin Stuart E. Jr. | SVP & General Manager, Quest | Tax withholding | 1K | $19.99 | $21K | 13K |
| 2025-11-08 | Heflin Stuart E. Jr. | SVP & General Manager, Quest | Grant | 1K | $0.00 | $0 | 14K |
| 2025-11-08 | Bealer Christopher J | Chief Financial Officer | Grant | 29K | $0.00 | $0 | 62K |
| 2025-11-06 | Bealer Christopher J | Chief Financial Officer | Buy | 10K | $20.01 | $199K | 33K |
| 2025-09-06 | WHITE JAMES D | Director | Grant | 2K | $0.00 | $0 | 23K |
| 2025-09-06 | WEST DAVID J | Director | Grant | 2K | $0.00 | $0 | 2.0M |
| 2025-09-06 | Schena Joseph J | Director | Grant | 2K | $0.00 | $0 | 18K |
| 2025-09-06 | Ratzan Brian K. | Director | Grant | 2K | $0.00 | $0 | 2.1M |
| 2025-09-06 | RITTERBUSH DAVID W | Director | Grant | 2K | $0.00 | $0 | 20K |
| 2025-09-06 | Montgomery Robert G. | Director | Grant | 2K | $0.00 | $0 | 56K |
| 2025-09-06 | Mally Romitha | Director | Grant | 2K | $0.00 | $0 | 4K |
| 2025-09-06 | KILTS JAMES M | Director | Grant | 2K | $0.00 | $0 | 86K |
| 2025-09-06 | GOOLSBY MICHELLE P | Director | Grant | 2K | $0.00 | $0 | 34K |
| 2025-09-06 | DALEY CLAYTON C JR | Director | Grant | 2K | $0.00 | $0 | 95K |
| 2025-07-23 | Tanner Geoff E | President and CEO | Buy | 6K | $33.11 | $200K | 98K |
| 2025-07-01 | Olivieri Mark A. Jr. | SVP and GM OWYN | Tax withholding | 3K | $32.43 | $82K | 22K |
| 2025-05-01 | Heflin Stuart E. Jr. | SVP & General Manager, Quest | Tax withholding | 328 | $35.96 | $12K | 13K |
| 2025-04-11 | Heflin Stuart E. Jr. | SVP & General Manager, Quest | Sell | 5K | $37.25 | $186K | 13K |
Form 4 filings are due within two business days of the trade. Insiders sell for many reasons that say nothing about the company; open-market buys are rarer.
Planned sales (Form 144)
Newest first. JSON1 Form 144 notice on file for SMPL worth $114K at the prices reported; 0 in the last 90 days worth $0. Latest: TIMOTHY MATTHEWS filed on 2025-11-12 to sell 5,859 shares ($114K) from 2025-11-11.
| Filed | Seller | Shares | Market value | Of outstanding | Sale from | Broker |
|---|---|---|---|---|---|---|
| 2025-11-12 | TIMOTHY MATTHEWSOfficer | 6K | $114K | 0.006% | 2025-11-11 | Morgan Stanley Smith Barney LLC Executive Financial Services |
Large holders (13D and 13G)
One row per reporting person with its latest filing, newest first. JSON1 holder reports 5% or more of SMPL in its latest filing, on Schedule 13G (passive). The holder is Vanguard Portfolio Management at 6.1% of the class (5,623,671 shares), filed 2026-04-29 for an event on 2026-03-31.
| Filed | Form | Holder | Shares | Of class | Event |
|---|---|---|---|---|---|
| 2026-05-06 | 13G/Ano. 4 | Abigail P. Johnsonindividual | 2.8M | 3.0% | 2026-03-31 |
| 2026-05-06 | 13G/Ano. 4 | FMR LLCparent holding company | 2.8M | 3.0% | 2026-03-31 |
| 2026-04-29 | 13G | Vanguard Portfolio Managementinvestment adviser | 5.6M | 6.1% | 2026-03-31 |
| 2026-03-27 | 13G/Ano. 5 | The Vanguard Groupinvestment adviser | 0 | 0.0% | 2026-03-13 |
| 2025-11-12 | 13G/Ano. 1 | Wellington Management Group LLPparent holding company | 1.9M | 1.9% | 2025-09-30 |
| 2025-11-12 | 13G/Ano. 1 | Wellington Group Holdings LLPparent holding company | 1.9M | 1.9% | 2025-09-30 |
| 2025-11-12 | 13G/Ano. 1 | Wellington Investment Advisors Holdings LLPparent holding company | 1.9M | 1.9% | 2025-09-30 |
13F holders
Tracked managers holding SMPL at their latest 13F. JSON6 of the 30 tracked managers held SMPL at their latest 13F, $46.3M in total at quarter-end prices. AQR Capital Management is the largest at $25.2M (0.0% of its portfolio) as of 2026-06-30. Over the prior quarter 4 added shares and 2 cut.
| Fund | Quarter | Shares | Value | Of portfolio | Change in shares |
|---|---|---|---|---|---|
| AQR Capital Management | 2026-06-30 | 1.9M | $25.2M | 0.01% | +1.3M |
| Two Sigma Investments | 2026-06-30 | 795K | $10.6M | 0.01% | new |
| D. E. Shaw & Co. | 2026-06-30 | 550K | $7.3M | 0.00% | +173K |
| Citadel Advisors | 2026-06-30 | 154K | $2.0M | 0.00% | new |
| Millennium Management | 2026-06-30 | 81K | $1.1M | 0.00% | -144K |
| Renaissance Technologies | 2026-06-30 | 13K | $174K | 0.00% | -110K |
Only the 30 tracked managers on the funds hub; a 13F reports long positions in US listed stock at quarter end, 45 days late, and says nothing about shorts or positions sold since.
What this page is
Simply Good Foods in the regulatory record
Regulators publish company data in separate files that never sit next to each other: FINRA's twice-monthly short interest, its daily short sale volume, the SEC's fails-to-deliver counts, and each insider's Form 4. A company page puts those series for one ticker on one URL, with planned sales, large holders, 13F holders and financials beside them, so the short position, the daily flow, the settlement fails and what insiders are doing can be read together.
Each section has its own history table, a one-line summary of the latest figures and its own JSON and CSV links, and says when its source last updated.
This page follows Simply Good Foods (SMPL), SEC CIK 1702744, listed on Nasdaq, classified by the SEC as food and kindred products. The cross-market tables live on the short interest and insider transactions hubs.
Source and updates
- Short interest
- FINRA consolidated short interestSource: FINRA.Twice a month, about eight business days after settlement. Latest 2026-09-30.JSON and CSV
- Daily short volume
- FINRA Reg SHO daily filesSource: FINRA.Every trading day, the morning after FINRA posts it. Latest 2026-10-09.JSON and CSV
- Fails to deliver
- SEC fails-to-deliver dataSource: SEC.Twice a month, a few weeks after the half month ends. Latest 2026-09-14.JSON and CSV
- Planned sales
- SEC EDGAR Form 144Source: SEC.New notices appear shortly after the SEC posts them; a notice is filed on or before the sale. Latest 2025-11-12.JSON and CSV
- Large holders
- SEC EDGAR Schedule 13D and 13GSource: SEC.New filings appear shortly after the SEC posts them. A 13D is due within five business days of crossing 5%; a 13G follows the passive schedule. Latest 2026-05-06.JSON and CSV
- 13F holders
- SEC EDGAR Form 13F-HRSource: SEC.Quarterly, filed within 45 days of quarter end; 30 tracked managers. Latest 2026-06-30.JSON and CSV
- Earnings dates
- SEC EDGAR 8-K filings (Item 2.02)Source: SEC.Twice a day. Reported dates come from the company's 8-K filings; the next date is marked as an estimate until the 8-K arrives. Latest 2026-07-09.JSON and CSV
- Insider trades
- SEC EDGAR Form 4Source: SEC.New filings appear shortly after the SEC posts them; they're due two business days after the trade. Latest 2026-07-22.JSON and CSV
- Company record
- EDGAR filing index for CIK 1702744Ticker, name and exchange from the SEC's company list, refreshed weekly.
- Rate limits
- 10 requests a minute without a key, 30 with a free key from a free account.
How to read it
- Read the position against the flow: rising short interest with a high daily short share is new shorting; rising short interest with a normal short share is old shorts holding on.
- Insider buys next to a large short position are rare and stand out; insider sells next to one are common and mean little.
- Fails to deliver matter relative to the float, not in absolute shares; a million failed shares in a mega cap is noise.
Analysis of what the data shows, not advice. XOOMAR does not recommend buying, selling or holding anything.
Other companies the SEC classifies as food and kindred products
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Datasets
Frequently Asked Questions
How much of SMPL is sold short?
What is SMPL's daily short volume?
Does SMPL have fails to deliver?
Are SMPL insiders buying or selling?
Have SMPL insiders filed to sell?
Who owns 5% or more of SMPL?
Which tracked 13F managers own SMPL?
Data on this page is provided for informational purposes only and is not financial advice. See our editorial policy.