XOOMAR

Vital Farms, Inc. (VITL)

Every FINRA and SEC series the site collects for Vital Farms, Inc.: short interest with days to cover, daily short sale volume, fails to deliver and Form 4 insider trades. Listed on Nasdaq, classified by the SEC as food and kindred products.

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9.6M

Short interest

settlement 2026-08-31

7.4

Days to cover

+14.2% vs prior

51.2%

Short share of volume

2026-09-18

16

Fails to deliver

settlement 2026-08-25

Tue 3 Nov

Next earnings

estimated; last year 2025-11-04

$0

Insider flow, 90 days

0 buys, 0 sells

As of 2026-09-18.

Short interest

FINRA, twice a month; the last 12 months shown, all 48 settlements in the JSON

As of 31 August 2026, short interest in VITL is 9,564,910 shares, up 821,605 shares over the last month. Over the last 48 readings it ranged from 5,856,866 shares (31 January 2025) to 14,116,142 shares (30 April 2026). At the reported average volume of 1.3M shares a day that is 7.4 days to cover, elevated.

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SettlementShares shortChangeAvg daily volumeDays to cover
2026-08-319,564,910+14.2%1,291,3337.41
2026-08-148,375,857-4.2%1,732,7114.83
2026-07-318,743,305+9.6%1,429,1436.12
2026-07-157,978,805+7.6%1,568,6645.09
2026-06-307,412,289-35.0%3,197,1132.32
2026-06-1511,401,769-0.1%2,094,8235.44
2026-05-2911,415,334-16.4%3,090,7903.69
2026-05-1513,659,135-3.2%5,512,8582.48
2026-04-3014,116,142+12.5%2,717,4845.19
2026-04-1512,550,951+22.5%2,536,1014.95
2026-03-3110,246,712+19.1%3,017,0503.40
2026-03-138,602,326+9.1%2,201,5393.91
2026-02-277,882,824-16.8%3,026,7462.60
2026-02-139,472,602-5.1%1,384,5936.84
2026-01-309,981,263+0.2%1,891,3245.28
2026-01-159,965,140-0.6%1,206,5608.26
2025-12-3110,021,240+1.9%1,412,1077.10
2025-12-159,835,003+12.0%3,306,2982.97
2025-11-288,779,676-9.6%1,259,3596.97
2025-11-149,708,310+10.3%1,646,5525.90
2025-10-318,804,560-7.9%1,220,0127.22
2025-10-159,562,692-1.3%998,0999.58
2025-09-309,691,970+3.4%1,041,4059.31
2025-09-159,375,761+18.1%1,108,9968.45

Daily short volume

FINRA Reg SHO, last 60 sessions. JSON

As of 18 September 2026, the short share of VITL volume is 51.2%, down 7.4 points over the last five sessions. Over the last 52 readings it ranged from 23.6% (16 July 2026) to 66.4% (25 August 2026). The latest reading is 7.2 points above the 30-session average of 44.0%, on 1.6M shares reported.

DateShort volumeTotal volumeShort shareExempt
2026-09-18812K1.6M51.2%12,923
2026-09-17656K1.4M46.9%4,940
2026-09-16191K380K50.2%0
2026-09-15139K341K40.8%4,597
2026-09-14201K498K40.5%1,384
2026-09-11312K532K58.7%0
2026-09-10151K382K39.6%39
2026-09-09139K316K43.9%19
2026-09-08200K557K35.9%100
2026-09-04188K460K41.0%0
2026-09-03122K318K38.3%0
2026-09-02199K561K35.5%0
2026-09-01185K434K42.6%303
2026-08-31207K374K55.2%0
2026-08-28244K443K55.0%5
2026-08-27293K597K49.1%0
2026-08-26445K695K64.0%75
2026-08-25426K642K66.4%0
2026-08-24513K897K57.1%0
2026-08-21111K330K33.8%0
2026-08-20125K347K36.0%0
2026-08-19132K336K39.3%0
2026-08-18136K381K35.6%0
2026-08-17138K418K32.9%211
2026-08-14200K555K36.0%3,500
2026-08-13141K354K39.9%200
2026-08-12115K323K35.6%0
2026-08-11176K443K39.7%0
2026-08-10262K632K41.5%0
2026-08-07384K980K39.2%20,901

Fails to deliver

SEC, by settlement date. JSON

As of 25 August 2026, the fails-to-deliver balance in VITL is 16 shares, down 1,089 shares over the last settlement date. Over the last 52 readings it ranged from 1 share (29 July 2026) to 489,200 shares (8 May 2026). The latest reading sits at the bottom of that range.

SettlementShares failedPriceValue
2026-08-2516$11.08$177
2026-08-181,105$11.16$12K
2026-08-171,717$10.90$19K
2026-08-12120$11.56$1K
2026-07-312,630$12.51$33K
2026-07-291$13.82$14
2026-07-28194$13.29$3K
2026-07-2712,597$13.02$164K
2026-07-2021,420$13.55$290K
2026-07-164,397$13.59$60K
2026-07-1411,767$12.78$150K
2026-07-131,150$12.95$15K
2026-07-10281$12.96$4K
2026-07-0765,567$12.84$842K
2026-07-025,551$12.31$68K
2026-07-016$11.63$70
2026-06-26211$10.68$2K
2026-06-22241,931$10.41$2.5M
2026-06-1772,726$10.70$778K
2026-06-16111$10.61$1K
2026-06-1530,744$10.60$326K
2026-06-126,825$11.00$75K
2026-06-105,043$10.48$53K
2026-06-09415$10.06$4K
2026-06-081,721$10.04$17K
2026-06-05114$9.83$1K
2026-06-02983$10.07$10K
2026-06-01328$10.01$3K
2026-05-296,628$10.45$69K
2026-05-28856$10.19$9K

Insider trades

SEC Form 4, newest first, 50 of 100 shown. JSON

No open-market insider trades were reported for VITL in the last 90 days. The most recent filings are listed below; grants and option exercises carry a weaker signal than voluntary trades. Latest filing: Van Hoven Reena Chauhan (Chief People Officer) on 2026-09-16.

DateInsiderTitleTypeSharesPriceValueOwned after
2026-09-16Van Hoven Reena ChauhanChief People OfficerTax withholding344$10.03$3K25K
2026-09-02Holland Joseph MichaelChief Supply Chain OfficerTax withholding412$10.12$4K38K
2026-06-10Khoury KarlDirectorGrant10K$0.00$0130K
2026-06-10Cyr William B.DirectorGrant10K$0.00$024K
2026-06-10Flanagan Glenda JDirectorGrant10K$0.00$048K
2026-06-10Post Denny MarieDirectorGrant10K$0.00$030K
2026-06-10Ruiz GiselDirectorGrant10K$0.00$057K
2026-06-10Kennedy Kelly J.DirectorGrant10K$0.00$033K
2026-06-10Amoo-Gottfried Kofi Owusun/aGrant10K$0.00$041K
2026-05-19Van Hoven Reena ChauhanChief People OfficerBuy2K$8.92$20K26K
2026-05-18Flanagan Glenda JDirectorBuy6K$8.33$51K37K
2026-05-18Flanagan Glenda Jn/aBuy6K$8.33$51K37K
2026-05-15Pappas Peter NicholasCSO and President, EggsGrant395$7.21$3K86K
2026-05-15Wrede ThiloChief Financial OfficerGrant500$7.21$4K76K
2026-05-15Diez-Canseco RussellExec. Chair, President & CEOGrant500$7.21$4K706K
2026-05-15Coon StephanieChief Strategy OfficerGrant500$7.21$4K63K
2026-05-15Coon StephanieChief Strategy OfficerBuy6K$8.42$50K62K
2026-05-15Bal JoanneCLO, Secy. & Head of ImpactGrant500$7.21$4K56K
2026-05-15Amoo-Gottfried Kofi Owusun/aBuy2K$8.45$20K31K
2026-05-14Holland Joseph MichaelChief Supply Chain OfficerBuy12K$8.00$100K38K
2026-05-14Cyr William B.DirectorBuy6K$8.52$51K14K
2026-05-14Kennedy Kelly J.DirectorBuy3K$8.40$21K23K
2026-05-14Pappas Peter NicholasCSO and President, EggsBuy4K$8.51$30K85K
2026-05-14McKeon KathrynCMO and GM, ButterBuy604$8.28$5K50K
2026-05-14Kennedy Kelly J.n/aBuy3K$8.40$21K23K
2026-05-14Holland Joseph MichaelChief Supply Chain OfficerBuy12K$8.00$100K38K
2026-05-14Cyr William B.n/aBuy6K$8.52$51K14K
2026-05-13Post Denny Marien/aBuy3K$8.23$25K19K
2026-05-13Ruiz Giseln/aBuy6K$8.13$50K47K
2026-03-18Wrede ThiloChief Financial OfficerTax withholding3K$15.70$50K75K
2026-03-16Pappas Peter NicholasCSO and President, EggsTax withholding928$17.21$16K82K
2026-03-16McKeon KathrynCMO and GM, ButterTax withholding928$17.21$16K50K
2026-03-16Diez-Canseco RussellPresident, CEO & Exec. ChairTax withholding5K$17.21$83K706K
2026-03-16Coon StephanieChief Strategy OfficerTax withholding928$17.21$16K56K
2026-03-16Bal JoanneCLO, Secy. & Head of ImpactTax withholding1K$17.21$18K55K
2026-03-12Wrede ThiloChief Financial OfficerTax withholding2K$17.62$39K79K
2026-03-12Pappas Peter NicholasCSO and President, EggsTax withholding1K$17.62$25K83K
2026-03-12McKeon KathrynCMO and GM, ButterTax withholding2K$17.62$30K51K
2026-03-12Diez-Canseco RussellPresident, CEO & Exec. ChairTax withholding12K$17.62$209K710K
2026-03-12Coon StephanieChief Strategy OfficerTax withholding2K$17.62$29K57K
2026-03-12Bal JoanneCLO, Secy. & Head of ImpactTax withholding2K$17.62$28K56K
2026-03-09Khoury Karln/aBuy5K$18.45$92K120K
2026-03-05Wrede ThiloChief Financial OfficerGrant25K$0.00$081K
2026-03-05Van Hoven Reena ChauhanChief People OfficerGrant14K$0.00$024K
2026-03-05Pappas Peter NicholasCSO and President, EggsGrant20K$0.00$084K
2026-03-05OHAYER MATTHEWn/aGrant6K$0.00$06.3M
2026-03-05McKeon KathrynCMO and GM, ButterGrant15K$0.00$052K
2026-03-05Holland Joseph MichaelChief Supply Chain OfficerGrant15K$0.00$026K
2026-03-05Diez-Canseco RussellPresident, CEO & Exec. ChairGrant75K$0.00$0722K
2026-03-05Coon StephanieChief Strategy OfficerGrant14K$0.00$059K

Form 4 filings are due within two business days of the trade. Insiders sell for many reasons that say nothing about the company; open-market buys are the rarer, stronger signal.

Planned sales (Form 144)

Newest first. JSON

10 Form 144 notices on file for VITL worth $6.9M at the prices reported; 0 in the last 90 days worth $0. Latest: PETER PAPPAS filed on 2026-03-16 to sell 6,500 shares ($105K) from 2026-03-16.

FiledSellerSharesMarket valueOf outstandingSale fromBroker
2026-03-16PETER PAPPASOfficer7K$105K0.015%2026-03-16Morgan Stanley Smith Barney LLC Executive Financial Services
2026-03-16KATHRYN MCKEONOfficer7K$108K0.015%2026-03-16Morgan Stanley Smith Barney LLC Executive Financial Services
2026-03-16STEPHANIE COONOfficer7K$105K0.015%2026-03-16Morgan Stanley Smith Barney LLC Executive Financial Services
2026-03-16JOANNE BALOfficer7K$110K0.015%2026-03-16Morgan Stanley Smith Barney LLC Executive Financial Services
2026-03-12THILO WREDEOfficer6K$105K0.013%2026-03-12Morgan Stanley Smith Barney LLC Executive Financial Services
2026-03-04RUSSELL DIEZ-CANSECOOfficer, Director28K$553K0.062%2026-03-04Morgan Stanley Smith Barney LLC Executive Financial Services
2026-03-03OHAYER MATTHEWFormer Director, Former Officer and 10% Owner45K$949K0.100%2026-03-02Morgan Stanley Smith Barney LLC Executive Financial Services
2026-03-02MATTHEW OHAYERDirector, Officer, 10% Stockholder45K$949K0.100%2026-03-02Morgan Stanley Smith Barney LLC Executive Financial Services
2025-12-15RUSSELL DIEZ-CANSECODirector, Officer42K$1.4M0.093%2025-12-15Morgan Stanley Smith Barney LLC Executive Financial Services
2025-12-01MATTHEW OHAYERDirector, Officer, 10% Stockholder75K$2.5M0.168%2025-12-01Morgan Stanley Smith Barney LLC Executive Financial Services

Large holders (13D and 13G)

One row per reporting person, newest filing first. JSON

9 holders above 5% have filed on VITL, all on Schedule 13G (passive). The largest reported stake is Matthew O'Hayer at 16.1% of the class (7,185,282 shares), filed 2025-11-13 for an event on 2025-03-31.

FiledFormHolderSharesOf classEvent
2026-07-1713GBlackRock Portfolio Management LLCparent holding company2.2M5.2%2026-06-30
2026-07-0813G/Ano. 7BlackRock, Inc.parent holding company3.0M6.9%2026-06-30
2026-06-0113G/Ano. 1Van Berkom & Associates Inc.investment adviser56K0.1%2026-05-31
2026-05-0813GVan Berkom & Associates Inc.investment adviser2.4M5.4%2026-03-31
2026-04-2313G/Ano. 1Wasatch Advisors LPinvestment adviser1.9M4.3%2026-03-31
2026-03-2713G/Ano. 3The Vanguard Groupinvestment adviser00.0%2026-03-13
2026-01-3013G/Ano. 2The Vanguard Groupinvestment adviser2.8M6.3%2025-12-31
2026-01-0813G/Ano. 6BlackRock, Inc.parent holding company5.4M12.1%2025-12-31
2025-11-1313G/Ano. 6Matthew O'Hayerindividual7.2M16.1%2025-03-31
2025-11-1213GWasatch Advisors LPinvestment adviser2.4M5.3%2025-09-30
2025-11-1213G/Ano. 1Wellington Investment Advisors Holdings LLPparent holding company2.0M4.5%2025-09-30
2025-11-1213G/Ano. 1Wellington Group Holdings LLPparent holding company2.0M4.5%2025-09-30
2025-11-1213G/Ano. 1Wellington Management Group LLPparent holding company2.0M4.5%2025-09-30

13F holders

Tracked managers holding VITL at their latest 13F. JSON

6 of the 30 tracked managers held VITL at their latest 13F, $49.4M in total at quarter-end prices. Citadel Advisors is the largest at $17.1M (0.0% of its portfolio) as of 2026-06-30. Over the prior quarter 4 added shares and 2 cut.

FundQuarterSharesValueOf portfolioChange in shares
Citadel Advisors2026-06-301.5M$17.1M0.00%+970K
Two Sigma Investments2026-06-30829K$9.6M0.01%-899K
Millennium Management2026-06-30739K$8.6M0.00%-1.0M
Point72 Asset Management2026-06-30556K$6.5M0.01%+376K
D. E. Shaw & Co.2026-06-30350K$4.1M0.00%+270K
AQR Capital Management2026-06-30303K$3.5M0.00%+38K

Only the 30 tracked managers on the funds hub; a 13F reports long positions in US listed stock at quarter end, 45 days late, and says nothing about shorts or positions sold since.

Financials

SEC XBRL, as filed. JSON

In Q2 2026 (quarter ended 2026-06-28) Vital Farms, Inc. reported revenue of $166.0M, down 10.1% from the same quarter a year earlier, and net loss of $31.1M (-0.72 diluted EPS). In FY 2025 it generated $33.7M of operating cash flow. As of 2026-06-28, cash was $21.2M against $30.0M of debt.

Cash
$21.2M
Debt
$30.0M
Equity
$283.7M
Total assets
$502.1M
Shares outstanding
42,931,522

Quarterly, last 8 quarters

QuarterPeriod endRevenueNet incomeMarginDiluted EPS
Q2 20262026-06-28$166.0M-$31.1M-18.7%-0.72
Q1 20262026-03-29$187.2M-$1.5M-0.8%-0.03
Q4 2025derived2025-12-28$213.6Mn/an/an/a
Q3 20252025-09-28$198.9M$16.4M8.3%0.36
Q2 20252025-06-29$184.8M$16.6M9.0%0.36
Q1 20252025-03-30$162.2M$16.9M10.4%0.37
Q4 2024derived2024-12-29$166.0Mn/an/an/a
Q3 20242024-09-29$145.0M$7.4M5.1%0.16

Fiscal years, with buybacks and dividends

Fiscal yearEndsRevenueNet incomeOperating cash flowCapexBuybacksDividends
FY 20252025-12-28$759.4Mn/a$33.7M$82.0Mn/an/a
FY 20242024-12-29$606.3Mn/a$64.8M$28.6Mn/an/a
FY 20232023-12-31$471.9Mn/a$50.9M$11.5Mn/an/a
FY 20222022-12-25$362.1Mn/a-$8.1M$10.5Mn/an/a
FY 20212021-12-26$260.9M$2.4M$17.7M$16.7Mn/an/a

Quarters are the three-month figures the company reports; a fourth quarter marked derived is the fiscal year less the three reported quarters, since companies report it only inside the 10-K. Fiscal years are the annual figures. Buybacks are cash paid to repurchase common stock in the year (XBRL PaymentsForRepurchaseOfCommonStock), not authorizations. Balance sheet lines are as of 2026-06-28; shares outstanding as of 2026-08-03 from the cover page.

What this page is

Vital Farms, Inc. in the regulatory record

Regulators publish company data in separate files that never sit next to each other: FINRA's twice-monthly short interest, its daily short sale volume, the SEC's fails-to-deliver counts, and each insider's Form 4. A company page pulls every series the site collects for one ticker onto one URL, keyed by the SEC's own ticker list, so the short position, the daily flow, the settlement fails and what insiders are doing can be read together.

Each section has its own history table, a summary sentence built from the rows (last value, change, range with dates) and its own JSON and CSV links. Nothing on the page is written by a model; the sentences change only when the data does. A page exists only for companies with data in at least two series, and every section says when its source last updated.

This page follows Vital Farms, Inc. (VITL), SEC CIK 1579733, listed on Nasdaq, classified by the SEC as food and kindred products. The cross-market tables live on the short interest and insider transactions hubs.

Source and method

Short interest
FINRA consolidated short interestTwice a month, about eight business days after settlement. Latest 2026-08-31.JSON and CSV
Daily short volume
FINRA Reg SHO daily filesEvery trading day, loaded the following morning. Latest 2026-09-18.JSON and CSV
Fails to deliver
SEC fails-to-deliver dataTwice a month, a few weeks after the half month ends. Latest 2026-08-25.JSON and CSV
Planned sales
SEC EDGAR Form 144EDGAR read every 30 minutes; a notice is filed on or before the sell order. Latest 2026-03-16.JSON and CSV
Large holders
SEC EDGAR Schedule 13D and 13GEDGAR read every 30 minutes; 13D within five business days of crossing 5%, 13G on the passive schedule. Latest 2026-07-17.JSON and CSV
13F holders
SEC EDGAR Form 13F-HRQuarterly, filed within 45 days of quarter end; 30 tracked managers. Latest 2026-06-30.JSON and CSV
Financials
SEC XBRL company factsRefreshed weekly from the SEC's structured data; values are as filed in the 10-Q and 10-K. Latest 2026-06-28.JSON and CSV
Earnings dates
SEC EDGAR 8-K Item 2.02 (full-text search)EDGAR full-text search read twice a day; the estimate is last year's date plus 52 weeks. Latest 2026-08-06.JSON and CSV
Insider trades
SEC EDGAR Form 4EDGAR read every 30 minutes; filings are due two business days after the trade. Latest 2026-09-16.JSON and CSV
Company record
EDGAR filing index for CIK 1579733Ticker, name and exchange from the SEC's company list, refreshed weekly.
Rate limits
30 requests a minute without a key, 120 a minute with a key from a free account.

Data checks. Every dataset is checked against its source once a day. This dataset passed the last run, 18 Sep 05:40 UTC.

How to read it

  • Read the position against the flow: rising short interest with a high daily short share is new shorting; rising short interest with a normal short share is old shorts holding on.
  • Insider buys next to a crowded short are the combination that has historically preceded squeezes; insider sells next to a crowded short are common and mean little.
  • Fails to deliver matter relative to the float, not in absolute shares; a million failed shares in a mega cap is noise.

Analysis of what the data shows, not advice. XOOMAR does not recommend buying, selling or holding anything.

Datasets

Frequently Asked Questions

How much of VITL is sold short?
9,564,910 shares were held short at the 2026-08-31 settlement, 7.4 days of average volume. FINRA publishes the next count about eight business days after the 15th and the last business day of the month.
What is VITL's daily short volume?
On 2026-09-18, 812,048 of the 1,584,584 VITL shares reported to FINRA were sold short, 51.2% of the day's reported volume. Short volume is a flow for one day, not a position.
Does VITL have fails to deliver?
The SEC's latest file shows 16 VITL shares failed to deliver at settlement 2026-08-25. Fails are reported per settlement date and published twice a month with a lag.
Are VITL insiders buying or selling?
No open-market insider trades were reported for VITL in the last 90 days. The most recent filings are listed below; grants and option exercises carry a weaker signal than voluntary trades. Latest filing: Van Hoven Reena Chauhan (Chief People Officer) on 2026-09-16.
Have VITL insiders filed to sell?
10 Form 144 notices on file for VITL worth $6.9M at the prices reported; 0 in the last 90 days worth $0. Latest: PETER PAPPAS filed on 2026-03-16 to sell 6,500 shares ($105K) from 2026-03-16.
Who owns more than 5% of VITL?
9 holders above 5% have filed on VITL, all on Schedule 13G (passive). The largest reported stake is Matthew O'Hayer at 16.1% of the class (7,185,282 shares), filed 2025-11-13 for an event on 2025-03-31.
What did VITL report last quarter?
In Q2 2026 (quarter ended 2026-06-28) Vital Farms, Inc. reported revenue of $166.0M, down 10.1% from the same quarter a year earlier, and net loss of $31.1M (-0.72 diluted EPS). In FY 2025 it generated $33.7M of operating cash flow. As of 2026-06-28, cash was $21.2M against $30.0M of debt.
Which funds hold VITL?
6 of the 30 tracked managers held VITL at their latest 13F, $49.4M in total at quarter-end prices. Citadel Advisors is the largest at $17.1M (0.0% of its portfolio) as of 2026-06-30. Over the prior quarter 4 added shares and 2 cut.

Data on this page is provided for informational purposes only and is not financial advice. See our editorial policy.