Vital Farms (VITL)
Vital Farms on one page: short interest, daily short volume, fails to deliver, planned sales, large holders, 13F holders, financials, earnings dates and insider trades. Listed on Nasdaq, classified by the SEC as food and kindred products.
8.9M
Short interest
settlement 2026-10-15
5.4
Days to cover
+1.6 days vs prior
33.8%
Short share of volume
2026-11-02
43,188
Fails to deliver
settlement 2026-10-13
Thu 25 Feb
Next earnings
estimated date
$0
Insider flow, 90 days
0 buys, 0 sells
As of 2026-11-02.
Short interest
FINRA, twice a month. The newest 48 settlements in the table, 48 in the chart. JSONAs of 15 October 2026, short interest in VITL is 8,886,738 shares, down 1,568,887 shares over the last month. Over the last 48 readings it ranged from 5,856,866 shares (31 January 2025) to 14,116,142 shares (30 April 2026). At the reported average volume of 1.7M shares a day that is 5.4 days to cover.
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| Settlement | Shares short | Change | Avg daily volume | Days to cover |
|---|---|---|---|---|
| 2026-10-15 | 8,886,738 | +2.3% | 1,650,975 | 5.38 |
| 2026-09-30 | 8,687,698 | -16.9% | 2,290,890 | 3.79 |
| 2026-09-15 | 10,455,625 | +9.3% | 1,147,113 | 9.11 |
| 2026-08-31 | 9,564,910 | +14.2% | 1,291,333 | 7.41 |
| 2026-08-14 | 8,375,857 | -4.2% | 1,732,711 | 4.83 |
| 2026-07-31 | 8,743,305 | +9.6% | 1,429,143 | 6.12 |
| 2026-07-15 | 7,978,805 | +7.6% | 1,568,664 | 5.09 |
| 2026-06-30 | 7,412,289 | -35.0% | 3,197,113 | 2.32 |
| 2026-06-15 | 11,401,769 | -0.1% | 2,094,823 | 5.44 |
| 2026-05-29 | 11,415,334 | -16.4% | 3,090,790 | 3.69 |
| 2026-05-15 | 13,659,135 | -3.2% | 5,512,858 | 2.48 |
| 2026-04-30 | 14,116,142 | +12.5% | 2,717,484 | 5.19 |
| 2026-04-15 | 12,550,951 | +22.5% | 2,536,101 | 4.95 |
| 2026-03-31 | 10,246,712 | +19.1% | 3,017,050 | 3.40 |
| 2026-03-13 | 8,602,326 | +9.1% | 2,201,539 | 3.91 |
| 2026-02-27 | 7,882,824 | -16.8% | 3,026,746 | 2.60 |
| 2026-02-13 | 9,472,602 | -5.1% | 1,384,593 | 6.84 |
| 2026-01-30 | 9,981,263 | +0.2% | 1,891,324 | 5.28 |
| 2026-01-15 | 9,965,140 | -0.6% | 1,206,560 | 8.26 |
| 2025-12-31 | 10,021,240 | +1.9% | 1,412,107 | 7.10 |
| 2025-12-15 | 9,835,003 | +12.0% | 3,306,298 | 2.97 |
| 2025-11-28 | 8,779,676 | -9.6% | 1,259,359 | 6.97 |
| 2025-11-14 | 9,708,310 | +10.3% | 1,646,552 | 5.90 |
| 2025-10-31 | 8,804,560 | -7.9% | 1,220,012 | 7.22 |
| 2025-10-15 | 9,562,692 | -1.3% | 998,099 | 9.58 |
| 2025-09-30 | 9,691,970 | +3.4% | 1,041,405 | 9.31 |
| 2025-09-15 | 9,375,761 | +18.1% | 1,108,996 | 8.45 |
| 2025-08-29 | 7,937,400 | +7.8% | 1,107,879 | 7.16 |
| 2025-08-15 | 7,366,021 | -4.4% | 1,264,911 | 5.82 |
| 2025-07-31 | 7,705,461 | +1.2% | 823,720 | 9.35 |
| 2025-07-15 | 7,614,312 | -4.0% | 639,930 | 11.90 |
| 2025-06-30 | 7,929,678 | +2.8% | 989,132 | 8.02 |
| 2025-06-13 | 7,715,669 | +8.0% | 788,757 | 9.78 |
| 2025-05-30 | 7,143,815 | +9.1% | 726,212 | 9.84 |
| 2025-05-15 | 6,551,072 | +2.3% | 845,940 | 7.74 |
| 2025-04-30 | 6,402,872 | -12.8% | 636,296 | 10.06 |
| 2025-04-15 | 7,345,461 | +14.3% | 1,017,913 | 7.22 |
| 2025-03-31 | 6,427,814 | -2.4% | 877,679 | 7.32 |
| 2025-03-14 | 6,585,304 | +6.4% | 1,225,828 | 5.37 |
| 2025-02-28 | 6,187,554 | -8.9% | 1,742,390 | 3.55 |
| 2025-02-14 | 6,789,539 | +15.9% | 1,153,483 | 5.89 |
| 2025-01-31 | 5,856,866 | -4.0% | 1,047,574 | 5.59 |
| 2025-01-15 | 6,102,945 | -7.1% | 1,039,043 | 5.87 |
| 2024-12-31 | 6,567,580 | -11.8% | 790,257 | 8.31 |
| 2024-12-13 | 7,444,148 | -24.0% | 803,048 | 9.27 |
| 2024-11-29 | 9,792,388 | +14.9% | 1,457,650 | 6.72 |
| 2024-11-15 | 8,518,460 | -6.7% | 1,506,795 | 5.65 |
| 2024-10-31 | 9,129,463 | -5.2% | 1,163,593 | 7.85 |
Daily short volume
FINRA Reg SHO, the last 30 sessions. JSONAs of 2 November 2026, the short share of VITL volume is 33.8%, down 13.0 points over the last five sessions. Over the last 30 readings it ranged from 17.3% (20 October 2026) to 64.7% (30 October 2026). The latest reading is 12.1 points below the 30-session average of 45.9%, on 785K shares reported.
| Date | Short volume | Total volume | Short share | Exempt |
|---|---|---|---|---|
| 2026-11-02 | 265K | 785K | 33.8% | 300 |
| 2026-10-30 | 489K | 755K | 64.7% | 3,500 |
| 2026-10-29 | 151K | 306K | 49.3% | 2,121 |
| 2026-10-28 | 164K | 347K | 47.3% | 0 |
| 2026-10-27 | 217K | 433K | 50.1% | 0 |
| 2026-10-26 | 172K | 368K | 46.8% | 0 |
| 2026-10-23 | 178K | 359K | 49.6% | 0 |
| 2026-10-22 | 257K | 696K | 36.9% | 0 |
| 2026-10-21 | 125K | 427K | 29.2% | 103 |
| 2026-10-20 | 100K | 575K | 17.3% | 32,419 |
| 2026-10-19 | 201K | 519K | 38.8% | 116 |
| 2026-10-16 | 297K | 652K | 45.5% | 0 |
| 2026-10-15 | 275K | 703K | 39.1% | 0 |
| 2026-10-14 | 406K | 634K | 64.1% | 0 |
| 2026-10-13 | 224K | 401K | 55.9% | 0 |
| 2026-10-12 | 188K | 371K | 50.5% | 0 |
| 2026-10-09 | 202K | 399K | 50.6% | 0 |
| 2026-10-08 | 263K | 668K | 39.3% | 210 |
| 2026-10-07 | 153K | 305K | 50.0% | 0 |
| 2026-10-06 | 204K | 489K | 41.7% | 0 |
| 2026-10-05 | 245K | 689K | 35.6% | 0 |
| 2026-10-02 | 538K | 1.1M | 49.7% | 943 |
| 2026-10-01 | 400K | 766K | 52.3% | 321 |
| 2026-09-30 | 462K | 769K | 60.1% | 0 |
| 2026-09-29 | 598K | 1.0M | 57.6% | 6,500 |
| 2026-09-28 | 212K | 483K | 43.9% | 0 |
| 2026-09-25 | 309K | 564K | 54.8% | 0 |
| 2026-09-24 | 293K | 646K | 45.4% | 21,893 |
| 2026-09-23 | 322K | 831K | 38.8% | 16,862 |
| 2026-09-22 | 421K | 1.1M | 38.7% | 261 |
Fails to deliver
SEC, the last 30 settlement dates with a fail. JSONAs of 13 October 2026, the fails-to-deliver balance in VITL is 43,188 shares, up 43,141 shares over the last settlement date. Over the last 30 readings it ranged from 1 share (29 July 2026) to 65,567 shares (7 July 2026).
| Settlement | Shares failed | Price | Value |
|---|---|---|---|
| 2026-10-13 | 43,188 | $9.47 | $409K |
| 2026-10-09 | 47 | $9.44 | $444 |
| 2026-10-08 | 484 | $9.24 | $4K |
| 2026-10-07 | 73 | $9.40 | $686 |
| 2026-10-06 | 112 | $9.25 | $1K |
| 2026-10-01 | 817 | $9.28 | $8K |
| 2026-09-30 | 2,011 | $9.39 | $19K |
| 2026-09-29 | 39 | $9.67 | $377 |
| 2026-09-28 | 44 | $9.95 | $438 |
| 2026-09-22 | 1,755 | $12.23 | $21K |
| 2026-09-21 | 2 | $11.99 | $24 |
| 2026-09-15 | 83 | $10.03 | $832 |
| 2026-09-11 | 20 | $9.79 | $196 |
| 2026-09-08 | 16,216 | $9.92 | $161K |
| 2026-09-01 | 10 | $10.68 | $107 |
| 2026-08-25 | 16 | $11.08 | $177 |
| 2026-08-18 | 1,105 | $11.16 | $12K |
| 2026-08-17 | 1,717 | $10.90 | $19K |
| 2026-08-12 | 120 | $11.56 | $1K |
| 2026-07-31 | 2,630 | $12.51 | $33K |
| 2026-07-29 | 1 | $13.82 | $14 |
| 2026-07-28 | 194 | $13.29 | $3K |
| 2026-07-27 | 12,597 | $13.02 | $164K |
| 2026-07-20 | 21,420 | $13.55 | $290K |
| 2026-07-16 | 4,397 | $13.59 | $60K |
| 2026-07-14 | 11,767 | $12.78 | $150K |
| 2026-07-13 | 1,150 | $12.95 | $15K |
| 2026-07-10 | 281 | $12.96 | $4K |
| 2026-07-07 | 65,567 | $12.84 | $842K |
| 2026-07-02 | 5,551 | $12.31 | $68K |
Insider trades
SEC Form 4, newest first. JSONNo open-market insider trades were reported for VITL in the last 90 days. The most recent filings are listed below. Latest filing: Van Hoven Reena Chauhan (Chief People Officer) on 2026-09-16.
| Date | Insider | Title | Type | Shares | Price | Value | Owned after |
|---|---|---|---|---|---|---|---|
| 2026-09-16 | Van Hoven Reena Chauhan | Chief People Officer | Tax withholding | 344 | $10.03 | $3K | 25K |
| 2026-09-02 | Holland Joseph Michael | Chief Supply Chain Officer | Tax withholding | 412 | $10.12 | $4K | 38K |
| 2026-06-10 | Khoury Karl | Director | Grant | 10K | $0.00 | $0 | 130K |
| 2026-06-10 | Cyr William B. | Director | Grant | 10K | $0.00 | $0 | 24K |
| 2026-06-10 | Flanagan Glenda J | Director | Grant | 10K | $0.00 | $0 | 48K |
| 2026-06-10 | Post Denny Marie | Director | Grant | 10K | $0.00 | $0 | 30K |
| 2026-06-10 | Ruiz Gisel | Director | Grant | 10K | $0.00 | $0 | 57K |
| 2026-06-10 | Kennedy Kelly J. | Director | Grant | 10K | $0.00 | $0 | 33K |
| 2026-06-10 | Amoo-Gottfried Kofi Owusu | Director | Grant | 10K | $0.00 | $0 | 41K |
| 2026-05-19 | Van Hoven Reena Chauhan | Chief People Officer | Buy | 2K | $8.92 | $20K | 26K |
| 2026-05-18 | Flanagan Glenda J | Director | Buy | 6K | $8.33 | $51K | 37K |
| 2026-05-15 | Pappas Peter Nicholas | CSO and President, Eggs | Grant | 395 | $7.21 | $3K | 86K |
| 2026-05-15 | Wrede Thilo | Chief Financial Officer | Grant | 500 | $7.21 | $4K | 76K |
| 2026-05-15 | Diez-Canseco Russell | Exec. Chair, President & CEO | Grant | 500 | $7.21 | $4K | 706K |
| 2026-05-15 | Coon Stephanie | Chief Strategy Officer | Grant | 500 | $7.21 | $4K | 63K |
| 2026-05-15 | Coon Stephanie | Chief Strategy Officer | Buy | 6K | $8.42 | $50K | 62K |
| 2026-05-15 | Bal Joanne | CLO, Secy. & Head of Impact | Grant | 500 | $7.21 | $4K | 56K |
| 2026-05-15 | Amoo-Gottfried Kofi Owusu | Director | Buy | 2K | $8.45 | $20K | 31K |
| 2026-05-14 | Pappas Peter Nicholas | CSO and President, Eggs | Buy | 4K | $8.51 | $30K | 85K |
| 2026-05-14 | McKeon Kathryn | CMO and GM, Butter | Buy | 604 | $8.28 | $5K | 50K |
| 2026-05-14 | Kennedy Kelly J. | Director | Buy | 3K | $8.40 | $21K | 23K |
| 2026-05-14 | Holland Joseph Michael | Chief Supply Chain Officer | Buy | 12K | $8.00 | $100K | 38K |
| 2026-05-14 | Cyr William B. | Director | Buy | 6K | $8.52 | $51K | 14K |
| 2026-05-13 | Post Denny Marie | Director | Buy | 3K | $8.23 | $25K | 19K |
| 2026-05-13 | Ruiz Gisel | Director | Buy | 6K | $8.13 | $50K | 47K |
| 2026-03-18 | Wrede Thilo | Chief Financial Officer | Tax withholding | 3K | $15.70 | $50K | 75K |
| 2026-03-16 | Pappas Peter Nicholas | CSO and President, Eggs | Tax withholding | 928 | $17.21 | $16K | 82K |
| 2026-03-16 | McKeon Kathryn | CMO and GM, Butter | Tax withholding | 928 | $17.21 | $16K | 50K |
| 2026-03-16 | Diez-Canseco Russell | President, CEO & Exec. Chair | Tax withholding | 5K | $17.21 | $83K | 706K |
| 2026-03-16 | Coon Stephanie | Chief Strategy Officer | Tax withholding | 928 | $17.21 | $16K | 56K |
| 2026-03-16 | Bal Joanne | CLO, Secy. & Head of Impact | Tax withholding | 1K | $17.21 | $18K | 55K |
| 2026-03-12 | Wrede Thilo | Chief Financial Officer | Tax withholding | 2K | $17.62 | $39K | 79K |
| 2026-03-12 | Pappas Peter Nicholas | CSO and President, Eggs | Tax withholding | 1K | $17.62 | $25K | 83K |
| 2026-03-12 | McKeon Kathryn | CMO and GM, Butter | Tax withholding | 2K | $17.62 | $30K | 51K |
| 2026-03-12 | Diez-Canseco Russell | President, CEO & Exec. Chair | Tax withholding | 12K | $17.62 | $209K | 710K |
| 2026-03-12 | Coon Stephanie | Chief Strategy Officer | Tax withholding | 2K | $17.62 | $29K | 57K |
| 2026-03-12 | Bal Joanne | CLO, Secy. & Head of Impact | Tax withholding | 2K | $17.62 | $28K | 56K |
| 2026-03-09 | Khoury Karl | Director | Buy | 5K | $18.45 | $92K | 120K |
| 2026-03-05 | Wrede Thilo | Chief Financial Officer | Grant | 25K | $0.00 | $0 | 81K |
| 2026-03-05 | Van Hoven Reena Chauhan | Chief People Officer | Grant | 14K | $0.00 | $0 | 24K |
| 2026-03-05 | Pappas Peter Nicholas | CSO and President, Eggs | Grant | 20K | $0.00 | $0 | 84K |
| 2026-03-05 | OHAYER MATTHEW | 10% owner | Grant | 6K | $0.00 | $0 | 6.3M |
| 2026-03-05 | McKeon Kathryn | CMO and GM, Butter | Grant | 15K | $0.00 | $0 | 52K |
| 2026-03-05 | Holland Joseph Michael | Chief Supply Chain Officer | Grant | 15K | $0.00 | $0 | 26K |
| 2026-03-05 | Diez-Canseco Russell | President, CEO & Exec. Chair | Grant | 75K | $0.00 | $0 | 722K |
| 2026-03-05 | Coon Stephanie | Chief Strategy Officer | Grant | 14K | $0.00 | $0 | 59K |
| 2026-03-05 | Bal Joanne | CLO, Secy. & Head of Impact | Grant | 15K | $0.00 | $0 | 58K |
| 2026-03-04 | Wrede Thilo | Chief Financial Officer | Tax withholding | 2K | $20.30 | $36K | 56K |
| 2026-03-04 | Van Hoven Reena Chauhan | Chief People Officer | Tax withholding | 855 | $20.30 | $17K | 10K |
| 2026-03-04 | Pappas Peter Nicholas | CSO and President, Eggs | Tax withholding | 1K | $20.30 | $21K | 64K |
| 2026-03-04 | McKeon Kathryn | CMO and GM, Butter | Tax withholding | 784 | $20.30 | $16K | 37K |
| 2026-03-04 | Holland Joseph Michael | Chief Supply Chain Officer | Tax withholding | 969 | $20.30 | $20K | 10K |
| 2026-03-04 | Diez-Canseco Russell | President, CEO & Exec. Chair | Tax withholding | 3K | $20.30 | $58K | 647K |
| 2026-03-04 | Coon Stephanie | Chief Strategy Officer | Tax withholding | 745 | $20.30 | $15K | 45K |
| 2026-03-04 | Bal Joanne | CLO, Secy. & Head of Impact | Tax withholding | 784 | $20.30 | $16K | 43K |
| 2026-03-02 | OHAYER MATTHEW | TenPercentOwner | Sell | 15K | $20.33 | $305K | 6.3M |
| 2026-03-02 | OHAYER MATTHEW | 10% owner | Sell | 20K | $20.33 | $407K | 6.3M |
| 2026-03-02 | Cyr William B. | Director | Buy | 5K | $20.70 | $98K | 8K |
| 2026-02-02 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 2K | $28.33 | $45K | 6.3M |
| 2026-02-02 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 18K | $27.87 | $513K | 6.3M |
| 2026-01-02 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 13K | $31.27 | $391K | 6.4M |
| 2026-01-02 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 12K | $30.43 | $380K | 6.4M |
| 2025-12-15 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 5K | $35.25 | $176K | 6.4M |
| 2025-12-15 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 17K | $35.05 | $587K | 650K |
| 2025-12-01 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 4K | $33.67 | $137K | 6.4M |
| 2025-12-01 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 21K | $33.07 | $692K | 6.4M |
| 2025-11-28 | Pappas Peter Nicholas | CSO and President, Eggs | Tax withholding | 261 | $32.70 | $9K | 65K |
| 2025-11-24 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Tax withholding | 880 | $30.67 | $27K | 6.4M |
| 2025-11-17 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Grant | 281 | $26.13 | $7K | 59K |
| 2025-11-17 | Pappas Peter Nicholas | CSO and President, Eggs | Grant | 291 | $26.13 | $8K | 66K |
| 2025-11-17 | Diez-Canseco Russell | PRESIDENT AND CEO | Grant | 309 | $26.13 | $8K | 666K |
| 2025-11-17 | Coon Stephanie | SVP STRATEGY | Grant | 401 | $26.13 | $10K | 46K |
| 2025-11-17 | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Grant | 258 | $26.13 | $7K | 44K |
| 2025-11-04 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 5K | $37.78 | $189K | 6.4M |
| 2025-11-03 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 4K | $32.35 | $116K | 6.4M |
| 2025-11-03 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 21K | $31.85 | $682K | 6.4M |
| 2025-10-08 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 4K | $44.72 | $197K | 666K |
| 2025-10-08 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 5K | $44.11 | $232K | 671K |
| 2025-10-01 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 11K | $40.63 | $441K | 6.4M |
| 2025-10-01 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 24K | $39.98 | $941K | 6.5M |
| 2025-10-01 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 600 | $38.17 | $23K | 6.5M |
| 2025-09-16 | Van Hoven Reena Chauhan | Chief People Officer | Tax withholding | 344 | $47.05 | $16K | 11K |
| 2025-09-11 | Diez-Canseco Russell | PRESIDENT AND CEO | Gift | 10K | $0.00 | $0 | 676K |
| 2025-09-10 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 943 | $47.84 | $45K | 686K |
| 2025-09-10 | Diez-Canseco Russell | PRESIDENT AND CEO | Sell | 16K | $47.29 | $745K | 687K |
| 2025-09-04 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 100K | $50.96 | $5.1M | 6.5M |
| 2025-09-02 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 24K | $52.39 | $1.3M | 6.6M |
| 2025-09-02 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 21K | $51.52 | $1.1M | 6.6M |
| 2025-09-02 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 100K | $51.98 | $5.2M | 6.6M |
| 2025-09-02 | Holland Joseph Michael | Chief Supply Chain Officer | Tax withholding | 412 | $51.90 | $21K | 11K |
| 2025-08-29 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 100K | $51.13 | $5.1M | 6.7M |
| 2025-08-22 | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 5K | $50.95 | $244K | 43K |
| 2025-08-21 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 4K | $50.25 | $211K | 6.8M |
| 2025-08-19 | OHAYER MATTHEW | EXECUTIVE CHAIRPERSON | Sell | 800 | $50.31 | $40K | 6.8M |
| 2025-08-18 | McKeon Kathryn | CMO and GM, Butter | Sell | 21K | $49.08 | $1.1M | 38K |
| 2025-08-18 | McKeon Kathryn | CMO and GM, Butter | Exercise or conversion | 21K | $15.31 | $328K | 59K |
| 2025-08-15 | McKeon Kathryn | CMO and GM, Butter | Sell | 12K | $47.59 | $571K | 38K |
| 2025-08-15 | Bal Joanne | GC, SEC. AND HEAD OF IMPACT | Sell | 10K | $47.70 | $477K | 48K |
| 2025-08-14 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 3K | $47.70 | $133K | 59K |
| 2025-08-14 | Wrede Thilo | CHIEF FINANCIAL OFFICER | Sell | 600 | $47.06 | $28K | 62K |
Form 4 filings are due within two business days of the trade. Insiders sell for many reasons that say nothing about the company; open-market buys are rarer.
Planned sales (Form 144)
Newest first. JSON10 Form 144 notices on file for VITL worth $6.9M at the prices reported; 0 in the last 90 days worth $0. Latest: PETER PAPPAS filed on 2026-03-16 to sell 6,500 shares ($105K) from 2026-03-16.
| Filed | Seller | Shares | Market value | Of outstanding | Sale from | Broker |
|---|---|---|---|---|---|---|
| 2026-03-16 | PETER PAPPASOfficer | 7K | $105K | 0.015% | 2026-03-16 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-03-16 | KATHRYN MCKEONOfficer | 7K | $108K | 0.015% | 2026-03-16 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-03-16 | STEPHANIE COONOfficer | 7K | $105K | 0.015% | 2026-03-16 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-03-16 | JOANNE BALOfficer | 7K | $110K | 0.015% | 2026-03-16 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-03-12 | THILO WREDEOfficer | 6K | $105K | 0.013% | 2026-03-12 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-03-04 | RUSSELL DIEZ-CANSECOOfficer, Director | 28K | $553K | 0.062% | 2026-03-04 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-03-03 | OHAYER MATTHEWFormer Director, Former Officer and 10% Owner | 45K | $949K | 0.100% | 2026-03-02 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2026-03-02 | MATTHEW OHAYERDirector, Officer, 10% Stockholder | 45K | $949K | 0.100% | 2026-03-02 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2025-12-15 | RUSSELL DIEZ-CANSECODirector, Officer | 42K | $1.4M | 0.093% | 2025-12-15 | Morgan Stanley Smith Barney LLC Executive Financial Services |
| 2025-12-01 | MATTHEW OHAYERDirector, Officer, 10% Stockholder | 75K | $2.5M | 0.168% | 2025-12-01 | Morgan Stanley Smith Barney LLC Executive Financial Services |
Large holders (13D and 13G)
One row per reporting person with its latest filing, newest first. JSON3 holders report 5% or more of VITL in their latest filing, all on Schedule 13G (passive). The largest reported stake is Matthew O'Hayer at 16.1% of the class (7,185,282 shares), filed 2025-11-13 for an event on 2025-03-31.
| Filed | Form | Holder | Shares | Of class | Event |
|---|---|---|---|---|---|
| 2026-10-27 | 13G/Ano. 1 | BlackRock Portfolio Management LLCparent holding company | 2.8M | 6.6% | 2026-09-30 |
| 2026-07-08 | 13G/Ano. 7 | BlackRock, Inc.parent holding company | 3.0M | 6.9% | 2026-06-30 |
| 2026-06-01 | 13G/Ano. 1 | Van Berkom & Associates Inc.investment adviser | 56K | 0.1% | 2026-05-31 |
| 2026-04-23 | 13G/Ano. 1 | Wasatch Advisors LPinvestment adviser | 1.9M | 4.3% | 2026-03-31 |
| 2026-03-27 | 13G/Ano. 3 | The Vanguard Groupinvestment adviser | 0 | 0.0% | 2026-03-13 |
| 2025-11-13 | 13G/Ano. 6 | Matthew O'Hayerindividual | 7.2M | 16.1% | 2025-03-31 |
| 2025-11-12 | 13G/Ano. 1 | Wellington Management Group LLPparent holding company | 2.0M | 4.5% | 2025-09-30 |
| 2025-11-12 | 13G/Ano. 1 | Wellington Group Holdings LLPparent holding company | 2.0M | 4.5% | 2025-09-30 |
| 2025-11-12 | 13G/Ano. 1 | Wellington Investment Advisors Holdings LLPparent holding company | 2.0M | 4.5% | 2025-09-30 |
13F holders
Tracked managers holding VITL at their latest 13F. JSON5 of the 30 tracked managers held VITL at their latest 13F, $31.3M in total at quarter-end prices. Millennium Management is the largest at $8.6M (0.0% of its portfolio) as of 2026-06-30. Over the prior quarter 3 added shares and 2 cut.
| Fund | Quarter | Shares | Value | Of portfolio | Change in shares |
|---|---|---|---|---|---|
| Millennium Management | 2026-06-30 | 739K | $8.6M | 0.00% | -1.0M |
| Two Sigma Investments | 2026-06-30 | 703K | $8.2M | 0.01% | -962K |
| Citadel Advisors | 2026-06-30 | 663K | $7.7M | 0.00% | +565K |
| AQR Capital Management | 2026-06-30 | 303K | $3.5M | 0.00% | +38K |
| D. E. Shaw & Co. | 2026-06-30 | 282K | $3.3M | 0.00% | new |
Only the 30 tracked managers on the funds hub; a 13F reports long positions in US listed stock at quarter end, 45 days late, and says nothing about shorts or positions sold since.
Financials
SEC XBRL, as filed. JSONIn Q2 FY 2026 (quarter ended 2026-06-28) Vital Farms reported revenue of $166.0M, down 10.1% from the same quarter a year earlier, and net loss of $31.1M (-0.72 diluted EPS). In FY 2025 it generated $33.7M of operating cash flow. As of 2026-06-28, cash was $21.2M against $30.0M of debt.
- Cash
- $21.2M
- Debt
- $30.0M
- Equity
- $283.7M
- Total assets
- $502.1M
- Shares outstanding
- 42,931,522
Quarterly, last 8 quarters
| Quarter | Period end | Revenue | Net income | Margin | Diluted EPS |
|---|---|---|---|---|---|
| Q2 FY 2026 | 2026-06-28 | $166.0M | -$31.1M | -18.7% | -0.72 |
| Q1 FY 2026 | 2026-03-29 | $187.2M | -$1.5M | -0.8% | -0.03 |
| Q4 FY 2025derived | 2025-12-28 | $213.6M | $16.3M | 7.6% | n/a |
| Q3 FY 2025 | 2025-09-28 | $198.9M | $16.4M | 8.3% | 0.36 |
| Q2 FY 2025 | 2025-06-29 | $184.8M | $16.6M | 9.0% | 0.36 |
| Q1 FY 2025 | 2025-03-30 | $162.2M | $16.9M | 10.4% | 0.37 |
| Q4 FY 2024derived | 2024-12-29 | $166.0M | $10.6M | 6.4% | n/a |
| Q3 FY 2024 | 2024-09-29 | $145.0M | $7.4M | 5.1% | 0.16 |
Fiscal years, with buybacks and dividends
| Fiscal year | Ends | Revenue | Net income | Operating cash flow | Capex | Buybacks | Dividends |
|---|---|---|---|---|---|---|---|
| FY 2025 | 2025-12-28 | $759.4M | $66.3M | $33.7M | $82.0M | n/a | n/a |
| FY 2024 | 2024-12-29 | $606.3M | $53.4M | $64.8M | $28.6M | n/a | n/a |
| FY 2023 | 2023-12-31 | $471.9M | $25.6M | $50.9M | $11.5M | n/a | n/a |
| FY 2022 | 2022-12-25 | $362.1M | $1.3M | -$8.1M | $10.5M | n/a | n/a |
| FY 2021 | 2021-12-26 | $260.9M | $2.4M | $17.7M | $16.7M | n/a | n/a |
Quarters are the three-month figures the company reports; a fourth quarter marked derived is the fiscal year less the three reported quarters, since companies report it only inside the 10-K. Fiscal years are the annual figures. Buybacks are the cash the company paid to repurchase its common stock in the year, not the amount authorized. Balance sheet lines are as of 2026-06-28; shares outstanding as of 2026-08-03 from the cover page.
What this page is
Vital Farms in the regulatory record
Regulators publish company data in separate files that never sit next to each other: FINRA's twice-monthly short interest, its daily short sale volume, the SEC's fails-to-deliver counts, and each insider's Form 4. A company page puts those series for one ticker on one URL, with planned sales, large holders, 13F holders and financials beside them, so the short position, the daily flow, the settlement fails and what insiders are doing can be read together.
Each section has its own history table, a one-line summary of the latest figures and its own JSON and CSV links, and says when its source last updated.
This page follows Vital Farms (VITL), SEC CIK 1579733, listed on Nasdaq, classified by the SEC as food and kindred products. The cross-market tables live on the short interest and insider transactions hubs.
Source and updates
- Short interest
- FINRA consolidated short interestSource: FINRA.Twice a month, about eight business days after settlement. Latest 2026-10-15.JSON and CSV
- Daily short volume
- FINRA Reg SHO daily filesSource: FINRA.Every trading day, the morning after FINRA posts it. Latest 2026-11-02.JSON and CSV
- Fails to deliver
- SEC fails-to-deliver dataSource: SEC.Twice a month, a few weeks after the half month ends. Latest 2026-10-13.JSON and CSV
- Planned sales
- SEC EDGAR Form 144Source: SEC.New notices appear shortly after the SEC posts them; a notice is filed on or before the sale. Latest 2026-03-16.JSON and CSV
- Large holders
- SEC EDGAR Schedule 13D and 13GSource: SEC.New filings appear shortly after the SEC posts them. A 13D is due within five business days of crossing 5%; a 13G follows the passive schedule. Latest 2026-10-27.JSON and CSV
- 13F holders
- SEC EDGAR Form 13F-HRSource: SEC.Quarterly, filed within 45 days of quarter end; 30 tracked managers. Latest 2026-06-30.JSON and CSV
- Financials
- SEC EDGAR 10-K and 10-Q filingsSource: SEC.Weekly; values are as filed in the 10-Q and 10-K. Latest 2026-06-28.JSON and CSV
- Earnings dates
- SEC EDGAR 8-K filings (Item 2.02)Source: SEC.Twice a day. Reported dates come from the company's 8-K filings; the next date is marked as an estimate until the 8-K arrives. Latest 2026-11-03.JSON and CSV
- Insider trades
- SEC EDGAR Form 4Source: SEC.New filings appear shortly after the SEC posts them; they're due two business days after the trade. Latest 2026-09-16.JSON and CSV
- Company record
- EDGAR filing index for CIK 1579733Ticker, name and exchange from the SEC's company list, refreshed weekly.
- Rate limits
- 10 requests a minute without a key, 30 with a free key from a free account.
How to read it
- Read the position against the flow: rising short interest with a high daily short share is new shorting; rising short interest with a normal short share is old shorts holding on.
- Insider buys next to a large short position are rare and stand out; insider sells next to one are common and mean little.
- Fails to deliver matter relative to the float, not in absolute shares; a million failed shares in a mega cap is noise.
Analysis of what the data shows, not advice. XOOMAR does not recommend buying, selling or holding anything.
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Datasets
Frequently Asked Questions
How much of VITL is sold short?
8,886,738 shares were held short at the 2026-10-15 settlement, 5.4 days of average volume. FINRA publishes the next count about eight business days after the 15th and the last business day of the month.
What is VITL's daily short volume?
On 2026-11-02, 265,498 of the 785,099 VITL shares reported to FINRA were sold short, 33.8% of the day's reported volume. Short volume is a flow for one day, not a position.
Does VITL have fails to deliver?
The SEC's latest file shows 43,188 VITL shares failed to deliver at settlement 2026-10-13. Fails are reported per settlement date and published twice a month with a lag.
Are VITL insiders buying or selling?
No open-market insider trades were reported for VITL in the last 90 days. The most recent filings are listed below. Latest filing: Van Hoven Reena Chauhan (Chief People Officer) on 2026-09-16.
Have VITL insiders filed to sell?
10 Form 144 notices on file for VITL worth $6.9M at the prices reported; 0 in the last 90 days worth $0. Latest: PETER PAPPAS filed on 2026-03-16 to sell 6,500 shares ($105K) from 2026-03-16.
Who owns 5% or more of VITL?
3 holders report 5% or more of VITL in their latest filing, all on Schedule 13G (passive). The largest reported stake is Matthew O'Hayer at 16.1% of the class (7,185,282 shares), filed 2025-11-13 for an event on 2025-03-31.
What did VITL report last quarter?
In Q2 FY 2026 (quarter ended 2026-06-28) Vital Farms reported revenue of $166.0M, down 10.1% from the same quarter a year earlier, and net loss of $31.1M (-0.72 diluted EPS). In FY 2025 it generated $33.7M of operating cash flow. As of 2026-06-28, cash was $21.2M against $30.0M of debt.
Which tracked 13F managers own VITL?
5 of the 30 tracked 13F managers held VITL shares at their latest filing, $31.3M in all. The largest: Izzy Englander's Millennium Management (739K shares, $8.6M), Two Sigma Investments (703K shares, $8.2M), Ken Griffin's Citadel Advisors (663K shares, $7.7M), Cliff Asness's AQR Capital Management (303K shares, $3.5M), D. E. Shaw & Co. (282K shares, $3.3M).
Data on this page is provided for informational purposes only and is not financial advice. See our editorial policy.